Bachelor of Marketing (Psychology)

2025 Deakin University Handbook

Year	2025 course information
Award granted	Bachelor of Marketing (Psychology)
Deakin course code	M336
Faculty	Faculty of Business and Law
Campus	Offered at Burwood (Melbourne)
Online	Yes
Duration	3 years full-time or part-time equivalent
Course Map - enrolment planning tool	This course map is for new students commencing from Trimester 1 2025 Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.
CRICOS course code	0100820 Burwood (Melbourne)
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7

Course sub-headings

Course overview

Study the Bachelor of Marketing (Psychology) and become an expert at uncovering the driving factors behind consumer behaviour. Combine principles from the complementary disciplines of marketing and psychology to unlock creative marketing solutions and graduate with a unique skill set that is in demand across all industries.

You will be trained in innovative data practices that allow you to shine a light on the different facets of consumer decision making – from culture and lifestyle to personality traits. Then, get practical experience translating these insights into influential marketing and communication strategies.

Dual expertise in psychology and marketing opens the door to a broad range of roles and gives you a competitive advantage when you're applying for jobs. This course is also a recognised pathway to further study to become a Certified Practicing Marketer and registered psychologist, adding to the many career benefits on offer.

Want to combine deep knowledge of psychology with the practical skills needed to launch your marketing career?

Hone your skills working on real-world business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.

Leverage the strong industry partnerships of Deakin Business School and School of Psychology to take part in work-integrated learning programs. This gives you the opportunity to:

get hands-on experience with emerging technologies and analytics tools
work on psychology-led marketing strategies in industry settings
complete research reports, presentations and projects that simulate real-world scenarios
create professional profiles and action plans to boost your employability.

These practical experiences are available to every student and are crucial in ensuring you graduate well connected, confident and job-ready.

Deakin's deep industry connections also ensure that the Bachelor of Marketing (Psychology) remains relevant to the changing needs of business and society. Build core knowledge with units such as Marketing Fundamentals and Foundations of Psychological Practice, then prepare yourself for future industry trends by studying units such as Social Psychology and Integrated Marketing Communications in the Digital Age.

Indicative student workload

You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Professional recognition

The Bachelor of Marketing (Psychology) is accredited by the Australian Marketing Institute (AMI) and the Australian Psychological Accreditation Council (APAC).

Graduates will be eligible for a one-year credit reduction, needed to become a Certified Practicing Marketer by the AMI.

Completion of the course also provides students with an APAC accredited three-year degree in psychology. This allows students to then undertake additional study in pursuit of professional registration as a practising psychologist through the Psychology Board of Australia (PBA).

Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.

Career opportunities

Professionals with dual expertise in psychology and marketing are highly valued by any business with something to sell.

High Industry demands puts you in a strong position to choose from a diverse range of roles and areas including:

advertising
consumer advocacy
communications manager
customer experience officer
customer insights analyst
customer journey expert
digital marketing director
insights data translator
market and consumer research
touchpoint and engagement designer

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Pathways

Expand your career options and create pathways into further study.

Unit selection

Students admitted to this course will be given advice on unit selection, however students must take responsibility for planning their own studies within the course structure and course rules.

Part-time studies

part-time study is available via Campus and online mode. part-time study refers to academic workload, not mode of study.

Course Learning Outcomes

Deakin Graduate Learning Outcomes	Course Learning Outcomes
Discipline-specific knowledge and capabilities	Integrate theoretical knowledge of the disciplines of psychology and marketing in relation to human behaviour; apply a broad and coherent knowledge of psychology and marketing
Communication	Communicate knowledge and arguments effectively using the most appropriate means utilising clear, discipline appropriate, coherent and well-developed communication skills, including oral, written, and visual communications
Digital Literacy	Utilise online technologies to interact with others, access research and evaluate empirical evidence; and create, synthesise, and disseminate information in the domain of consumer psychology
Critical thinking	Identify and critically evaluate information from diverse sources including academic and other; develop arguments, reports, or commentaries based on empirical research; and apply these skills in diverse contexts
Problem Solving	Identify existing and theoretical problems related to consumer behaviour and psychology; design, plan, and construct solutions to these problems using knowledge of existing consumer psychological practice and empirical research; apply knowledge and skills toward the development of these solutions
Self-management	Engage in independent learning and personal responsibility while managing resources and timelines; and use a self-reflective lens toward personal and professional development within the practices of marketing and psychology
Teamwork	Collaborate and communicate effectively in interdisciplinary teams; collaborate and engage with others from a range of backgrounds and in a range of diverse environments
Global Citizenship	Embody the value of global citizenship by engaging ethically, responsibly, sustainably, and effectively with local and global communities within diverse cultural, social, and regulatory frameworks

Course rules

To complete the Bachelor of Marketing (Psychology) students must pass 24 credit points and meet the following course rules to be eligible to graduate:

DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
23 credit points of core units
1 credit point of Work Integrated Learning (WIL) course elective units

Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary.

Course structure

Compulsory 0-credit point module

To be completed in the first trimester of study:-

DAI001

Academic Integrity and Respect at Deakin

Core units

HPS104

Foundations of Psychological Science

HPS105

Foundations of Psychological Practice

HPS111

Introduction to Psychology: Human Behaviour

HPS121

Introduction to Psychology: Individual and Social Development

HPS201

Psychology Research Methods (Introductory)

HPS202

Developmental Psychology (Child and Adolescent)

HPS203

Cognitive Psychology

HPS204

Social Psychology

HPS301

Psychology Research Methods (Intermediate)

HPS307

Personality Psychology

HPS308

Psychopathology

HPS310

Biological Psychology (Brain and Behaviour)

HPS304

Social Psychology (Advanced)

MIS171

Business Analytics

MMK101

Marketing Fundamentals

Services Marketing

Consumer Behaviour

Brand Management

Integrated Marketing Communications in the Digital Age

Marketing Insights

Business Ethics

Professional Insight

Strategic Marketing ^(Capstone)

And one credit point from:

MWL305

Business for Social Impact

MWL316

Consultancy Experience

MWL317

Entrepreneurship Experience

MWL318

Internship

MWL319

International Consultancy Experience

^* Please contact Student Services regarding enrolment in this unit.

Work experience

This course provides students the opportunity to complete one or more work integrated learning units.

Explore Business and Law WIL opportunities.

International Students:

This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.

For information about how WIL units may impact student visa holder work rights, please visit Home Affairs. See 8105 Work limitation.

Course duration

Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.

Contact Student Central

Other learning experiences

This course does offer the optional Global Studies minor which has some expectation of appropriate WIL opportunities to be provided in an international context in line with the faculty Internationalisation agenda.

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, and their study discipline or your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Estimate your fees

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.