ALM102 - Making Video
Unit details
| Year | 2026 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 2: Christopher Scanlon |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 2-hour on-campus seminar per week |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 2-hour online seminar per week |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Content
Create videos that audiences and algorithms love. You’ll plan, shoot, and edit content that will stop the scroll, using the tools and techniques used by today’s most successful influencers and content creators. You’ll analyse the underlying structures of high-performing videos to uncover what hooks attention, sparks emotion, and drives engagement. Whether you're building your personal or professional brand, applying for jobs, or developing your creative voice, you’ll learn the art and science of crafting video content that achieves real impact. You'll explore the latest trends in social media video culture, build a polished professional portfolio, and master the strategic use of video—whether your goal is to be an influencer, or as a complement to your studies in business, marketing, health, education and beyond.
Learning outcomes
| ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: | Alignment to Deakin Graduate Learning Outcomes (GLOs) |
|---|---|---|
| ULO1 | Describe and analyse users, behaviours and debates relevant to a range of contemporary digital media contexts. | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
| ULO2 | Apply real-world social media technologies to develop your online identity and portfolio by creating digital content that showcases video-making conventions and techniques. | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy |
| ULO3 | Utilise industry-relevant digital literacies by conforming to legal and ethical standards of media-making and contribute to an online learning community using social media platforms as a global digital citizen. | GLO3: Digital literacy GLO8: Global Citizenship |
| ULO4 | Apply communication skills in written and audio-visual formats to create and share digital content using social media for a range of purposes and audiences. | GLO2: Communication |
| ULO5 | Reflect on and justify the reasons and decisions behind your video-making in relation to form, purpose, and audience. | GLO6: Self-management |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: Online Exercise 1 | 800 words or equivalent | 20% | Information not yet available |
| Assessment 2: Online Exercise 2 | 1200 words or equivalent | 30% | Information not yet available |
| Assessment 3: Portfolio Output | 2000 words or equivalent | 50% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning resource
The texts and reading list for ALM102 can be found via the University Library.
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.