Master of Business (Marketing)

2025 Deakin University Handbook

Year	2025 course information
Award granted	Master of Business (Marketing)
Deakin course code	M789
Faculty	Faculty of Business and Law
Campus	Offered at Burwood (Melbourne)
Online	Yes
Duration	Depending on your professional experience and previous qualifications, the Master of Business (Marketing) is typically 1, 1.5 or 2 years duration. 1 year full-time (2 years part-time) – 8 credit points 1.5 years full-time (3 years part-time) – 12 credit points 2 years full-time (4 years part-time) – 16 credit points Deakin courses can also be studied part-time over a longer period.
Course Map - enrolment planning tool	This course map is for new students commencing from Trimester 1 2025 Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.
CRICOS course code	114322A Burwood (Melbourne)
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9

Course sub-headings

Course overview

Want to develop the specialised skills to create a thriving and dynamic marketing career? Build your expertise and learn how to grow brands at one of the top 3 business schools in Victoria* with Deakin’s Master of Business (Marketing).

You will gain in-demand, contemporary marketing knowledge and develop the sharp communication and critical thinking skills that employers are looking for. Experience hands-on practical learning across martech, digital and social media marketing, marketing analytics and sustainability for business, allowing you to develop contemporary marketing knowledge that will set you apart in the industry.

Learn how to develop, implement and evaluate impactful marketing strategies and put your skills to practice with real-world learning opportunities. Throughout your degree, you will work on case studies and solve genuine industry problems, meaning you will graduate with the industry network, transferable skills and practical experience to land your dream job.

Are you ready to solve problems and execute innovative campaigns in a high-growth industry?

You will have the opportunity to specialise in another area of business or take a variety of subjects to further enhance your business skills. Tailor the course to meet your individual interests, creative ambitions and career goals.

Learn from experienced academics and teachers at the top of their fields, as well as guest lecturers from a wide range of industries who will use their career expertise to demonstrate how to apply theory in an organisational context.

You will have opportunities to network with like-minded professionals and build valuable connections in the industry. The Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI).

*AFR BOSS Best Business Schools 2024

Indicative student workload

You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Professional recognition

Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.

The Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI). This means the program has been rigorously vetted by a third-party to ensure the quality and suitability of the curriculum to meet the needs of future practitioners.

Career opportunities

As a graduate of Deakin’s Master of Business (Marketing) you will be equipped with the practical skills, industry knowledge and professional network required to work as a professional marketer in a range of industries and organisations. You will be qualified and have the entrepreneurial ability to work across traditional marketing (brands, markets, product and research), non-traditional marketing (digital marketing, analytics, creative, CRM and e-commerce) or agency work (communications and content).

You will develop highly sought-after skills to make an impact across a wide range of careers, including roles as a:

brand manager
content developer and manager
digital marketing manager
director of marketing
marketing manager
marketing officer
market research manager
marketing specialist
social media manager.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Alternative exits

Graduate Certificate of Business (Marketing) (M589)
Graduate Diploma of Business (Marketing) (M689)

Course Learning Outcomes

Deakin Graduate Learning Outcomes	Course Learning Outcomes
Discipline-specific knowledge and capabilities	Evaluate and apply advanced concepts and theories relating to marketing and business management.
Communication	Apply effective communication skills in marketing and business contexts.
Digital literacy	Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
Critical thinking	Apply critical analysis skills to the (business) marketing environment.
Problem solving	Develop and apply problem solving skills and creativity to conceptualise, construct and recommend solutions for complex business issues facing local and international organisations.
Self-management	Apply self-management skills to work and learn independently and take responsibility for personal and professional development.
Teamwork	Collaborate with people from differentbackgrounds and contribute to the management of business and marketing teams.
Global citizenship	Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.

Course rules

To complete the Master of Business (Marketing) students must pass 16 credit points and meet the following course rules to be eligible to graduate:

DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
11 credit points of core units
1 credit point of course elective units
4 credit points of open elective units

Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary.

Specialisations

Faculty-wide specialisations

Refer to the details of each specialisation for availability.

Course structure

Compulsory 0-credit point module

To be completed in the first trimester of study:-

DAI001

Academic Integrity and Respect at Deakin

Core units

MAA702

Financial Interpretation

MIS770

Foundation Skills in Data Analysis

MPP710

Environmental Sustainability for Business

MIS776

Design Thinking for Innovation

MMT732/MMK732

Marketing Management ^{^}

MMK713

Consumer Behaviour

MMK710

Fundamentals of MarTech

MMK737

Digital and Social Media Marketing

MIS784

Marketing Analytics

MMK701

Research Design and Analysis

MMK733

Applied Strategic Marketing ^Capstone

^{^}MPT denotes study tour

Course elective units

Complete 1 credit point from the following:

MMK739

Strategic Brand Management

MMK751

Services Marketing

Open elective units

The remaining 4 credit points may be selected from:

postgraduate units offered by the University (subject to eligibility)
a faculty-wide specialisation

Course duration

Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.

Contact Student Central

Other learning experiences

This course includes the option of other learning experiences such as study tour units.

Research and research-related study

Students are introduced to research tools and techniques in core units of the course where they learn analytic skills and the practical application of those skills in professional contexts. They must also complete advanced level units and a capstone unit that requires them to integrate the skills learnt over their course of study and produce applied pieces of research with reference to prevailing literature.

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, and their study discipline or your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Estimate your fees

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.