Master of Marketing

2017 Deakin University Handbook

Note: You are seeing the 2017 view of this course information. These details may no longer be current. [Go to the current version]

Year	2017 course information
Award granted	Master of Marketing
Course Map	This course map is for new students commencing from Trimester 1 2017. This course map is for new students commencing from Trimester 2 2017. This course map is for new students commencing from Trimester 3 2017. If you require a course map from a previous year, please contact a Student Adviser.
Campus	Offered at Burwood (Melbourne)
Cloud Campus	Yes
Duration	1 to 2 years full-time or part-time equivalent
CRICOS course code	092727K Burwood (Melbourne)
Deakin course code	M788
Approval status	This course is approved by the University under the Higher Education Standards Framework.
Australian Quality Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9.
This 16 credit point course structure applies to students who commenced from Trimester 3 2016. Students who commenced prior to Trimester 3 2016 should refer to the 2016 Handbook for their course structure and consult with their enrolment officer.

Course sub-headings

Course overview

The Master of Marketing is designed for graduates looking to invest in a specialist, professional course that builds on their current experience and skill sets. If you are looking to climb the next rung of your career, this course will give you excellent grounding in crucial areas of modern markets.

Diversify your knowledge and skills by studying cutting-edge concepts and theoretical frameworks that underpin modern marketing. This course helps you appreciate the business and entrepreneurial acumen that is needed to grow a business. You will hone your research, strategy and communication skills, this marketing expertise will help you succeed in the upper echelons of business. You can also elect to study two postgraduate units from any course offered by the Deakin Faculty of Business and Law (subject, of course, to unit entry requirements). These can help you to broaden your knowledge of business and management. We suggest units in leadership, process management or financial interpretation.

More importantly, you can undertake specialist streams with a choice between Customer and Digital Marketing Analytics, Public Relations and Image Marketing, or a Research. These are areas that are driving change in markets and industry. These specialisations will give you a deeper understanding-of and abilities-in in these sought after skills. The Research stream can serve as a pathway to a PhD.

You will have exciting opportunities for internships, international study tours and can work on real projects with our industry partners. Senior and Chief Marketers also feature regularly in our classes as guest speakers.

Having an in-depth understanding of marketing concepts and techniques is valuable in industry, government and community. You will complete this course with high quality skills, aptitude and the qualification to thrive in a marketing career.

You may gain entry to the Master of Marketing program through successful completion of the Graduate Diploma of Marketing.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Professional recognition

The Master of Marketing is accredited by the Australian Marketing Institute (AMI).

Career opportunities

Graduates who are employed in management roles can expect to find move to more senior managerial positions; these senior posts will require you to have market savvy, market management and entrepreneurial capabilities. Examples of these jobs are in areas like general marketing (e.g., marketing manager, product manager, and client manager), branding (brand manager, new market manager), research (Market Intelligence Officer), digital media, marketing communications management, and customer experience manager. The Master of Marketing makes available to you the opportunity to launch your career into senior management. I urge you to use your time in the course to increase the quality of your academic and industry networks, this will build your visibility and value as a business leader.

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.

Course Learning Outcomes

Graduate Learning Outcome	Course Learning Outcome
Discipline specific knowledge and capabilities	Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
Communication	Apply and demonstrate advanced communication skills in marketing and business contexts.
Digital literacy	Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
Critical thinking	Analyse and apply critical analysis skills to the (business) marketing environment.
Problem solving	Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.
Self-management	Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.
Teamwork	Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.
Global citizenship	Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.

Course rules

To complete the Master of Marketing, students must attain a total of 16 credit points consisting of:

10 credit points of core marketing units
2 credit points of elective units selected from any Business and Law postgraduate units, and
one specialisation of 4 credit points

Most units (think of units as 'subjects') are equal to 1 credit point.

Students will undertake a one-credit point research training unit and one credit point research-based project unit.

Specialisations

Refer to the details of each specialisation for availability.

Course structure

Core units

Marketing Core units

MMK737

Unit description is currently unavailable

MMK738

Unit description is currently unavailable

MMK751

Unit description is currently unavailable

MMK739

Unit description is currently unavailable

MPK701

Unit description is currently unavailable

MPK713

Unit description is currently unavailable

MPK733

Unit description is currently unavailable

MPM705

Unit description is currently unavailable

MPT732/MPK732

Unit description is currently unavailable #

MPT736/MPK736

Unit description is currently unavailable #

Or any other unit with the approval of the Course Director

# MPT code denotes study tour version of the unit

Course structure

Elective units

The remaining credit points of electives must be selected as follows:

One 4 credit point Marketing specialisation and
2 credit points of any postgraduate business unit offered in the Faculty of Business and Law

Details of specialisations

Customer and Digital Marketing Analytics

Campuses

Burwood (Melbourne), Cloud (online)

Unit set code

SP-M78801

Units

MIS771

Unit description is currently unavailable

MIS772

Unit description is currently unavailable

MIS782

Unit description is currently unavailable

MIS784

Unit description is currently unavailable

Details of specialisations

Research Project

Campuses

Burwood (Melbourne), Cloud (online)

Unit set code

SP-M78803

Units

MPP704Unit description is currently unavailable (4cp)

Please note: Students must achieve an average of 70% in their first four units of study in the course to undertake the Research Project specialisation. Acceptance is also contingent on availability of supervisors.