Master of Marketing

2016 Deakin University Handbook

Note: You are seeing the 2016 view of this course information. These details may no longer be current. [Go to the current version]

Year	2016 course information
Award granted	Master of Marketing
Campus	Offered at Burwood (Melbourne)
Cloud Campus	Yes
Duration	2 years full-time or part-time equivalent
CRICOS course code	092727K Burwood (Melbourne)
Deakin course code	M788
This 16 credit point course structure commences from Trimester 3 2016. Students who commenced prior to Trimester 3 2016 should refer to the 2016 Handbook for their course structure and consult with their enrolment officer.

Course sub-headings

Course overview

Diversify your skills by studying the practical and theoretical frameworks that underpin great marketing.

The Master of Marketing is designed for graduates looking to invest in a specialist, professional course that builds on their current experience and skill sets.

You will develop the research, strategy and communication skills crucial to be a marketer. These skills are complemented by business studies in areas such as leadership, process management and financial interpretation.

You will also get a deeper understanding of marketing research and integrated marketing communication. This enables you to analyse, plan, implement and control marketing activities in organisations.

Distinctive electives are available in sports marketing, arts marketing and retailing. Plus, you will have the exciting opportunity to undertake an internship.

A good understanding of marketing concepts and techniques is valuable in a wide range of industry, government and community contexts. This marketing course equips you with the skills and qualification to thrive in a marketing career.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Professional recognition

The Master of Marketing is accredited by the Australian Marketing Institute (AMI).

Career opportunities

Graduates currently in management roles can expect to find move to more senior managerial positions that require market savvy, market management and entrepreneurship. These can be in general marketing (e.g., marketing manager, product manager, and client manager), branding (brand manager), research (Market Intelligence Officer), and marketing communications management, customer experience manager. The Master of Marketing gives you a springboard that you can use to launch your career into senior management. Use the academic and industry links and networks you are exposed to so that you can increase your visibility and value as a business leader.

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit www.deakin.edu.au/fees.

Course Learning Outcomes

Graduate Learning Outcome	Course Learning Outcome
Discipline specific knowledge and capabilities	Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
Communication	Apply and demonstrate advanced communication skills in marketing and business contexts.
Digital literacy	Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
Critical thinking	Analyse and apply critical analysis skills to the (business) marketing environment.
Problem solving	Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.
Self-management	Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.
Teamwork	Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.
Global citizenship	Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.

Course rules

To complete the Master of Marketing, students must attain a total of 16 credit points consisting of:

12 credit points of core units (including 10 credit points of marketing units and 2 credit points of business units)
one specialisation of 4 credit points and
2 credit points of business elective units selected from the Faculty of Business and Law

Most units (think of units as 'subjects') are equal to 1 credit point.

Specialisations

Refer to the details of each specialisation for availability.

Course structure

Core units

Marketing Core units

MMK737

Unit description is currently unavailable

MMK738

Unit description is currently unavailable

MMK751

Unit description is currently unavailable

MMK739

Unit description is currently unavailable

MPK701

Unit description is currently unavailable

MPK713

Unit description is currently unavailable

MPK733

Unit description is currently unavailable

MPM705

Unit description is currently unavailable

MPT732/MPK732

Unit description is currently unavailable #

MPT736/MPK736

Unit description is currently unavailable #

Or any other unit with the approval of the Course Director

# MPT code denotes study tour version of the unit

Course structure

Elective units

The remaining credit points of electives must be selected as follows:

One 4 credit point Marketing specialisation and
2 credit points of business elective units selected from the Faculty of Business and Law

Details of specialisations

Customer and Digital Marketing Analytics

Campuses

Burwood (Melbourne), Cloud (online)

Unit set code

SP-M78801

Units

MIS771

Unit description is currently unavailable

MIS772

Unit description is currently unavailable

MIS782

Unit description is currently unavailable

MIS784

Unit description is currently unavailable

Details of specialisations

Research Project

Campuses

Burwood (Melbourne), Cloud (online)

Unit set code

SP-M78803

Units

MPP704Unit description is currently unavailable (4cp)

Please note: Students must achieve an average of 70% in their first four units of study in the course to undertake the Research Project specialisation. Acceptance is also contingent on availability of supervisors.