Master of Business (Arts and Cultural Management)

2019 Deakin University Handbook

Note: You are seeing the 2019 view of this course information. These details may no longer be current. [Go to the current version]

Year	2019 course information
Award granted	Master of Business (Arts and Cultural Management)
Course Map	This course map is for new students commencing from Trimester 1 2019. This course map is for new students commencing from Trimester 2 2019. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser.
Campus	This course is only offered Online
Duration	Depending on your professional experience and previous qualifications, the Master of Business (Arts and Cultural Management) is typically 1, 1.5 or 2 years duration: 1 year full time (2 years part time) - 8 credit points 1.5 year full time (3 years part time) - 12 credit points 2 year full time (4 years part time) - 16 credit points Deakin courses can also be studied part time over a longer period.
Deakin course code	M785
Approval status	This course is approved by the University under the Higher Education Standards Framework.
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9.
Please note that this course is not offered in Trimester 3.

Course sub-headings

Course overview

The Australia Council for the Arts estimates that cultural activity contributes $50 billion to Australia’s GDP. In addition to its impressive size, the arts and cultural sector is notable for its ever evolving profile, creating a demand for responsive and highly trained art managers. These managers are taking on leadership roles in small-medium arts organisations, cultural venues, festivals, heritage sites, publishing houses and a range of performing and visual arts programs.

This Masters program develops students’ skills in innovation and leadership through practical experience in the arts and cultural sector. Under the direction of teachers with extensive industry experience, it prepares graduates who will lead the arts and cultural sector into the future.
This course provides you with a tailored business education emphasising management, marketing and finance skills. These skill-sets are vital for the success of arts and cultural organisations as they face common challenges such as organisational sustainability, enhancing cultural vitality and building relationships with audiences.

You’ll be taught by staff with wide-reaching, practical experience in management and leadership across a range of arts and cultural sectors. You’ll also have the opportunity to engage with a range of industry representatives, be exposed to the work of cutting-edge thinkers, and integrate your work and learning.
Our course is structured within the framework of a business education and enhanced through a series of industry-specific projects ideal for those working in the arts and cultural sectors. It includes an internship/ work project capstone unit that ensures students are able to apply their theoretical knowledge through ‘hands on’ industry practice.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Career opportunities

This program prepares graduates for leadership roles across the range of cultural organisations, including: performing arts, visual arts, festivals, community events, facilities, publishing houses, music venues, screen industries, cultural heritage and museums.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Alternative exits

Graduate Certificate of Business (Arts and Cultural Management) (M519)
Graduate Diploma of Business (Arts and Cultural Management) (M665)

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.

Course Learning Outcomes

Graduate Learning Outcome	Course Learning Outcome
Discipline specific knowledge and capabilities	Assess a broad range of specialised management approaches and their application to arts organisations, while contributing to new discipline knowledge and extending current arts management practice.
Communication	Determine appropriate communication strategies and techniques in the practice of arts management.
Digital literacy	Apply the use of digital technologies in relation to arts the practice of arts management.
Critical thinking	Appraise and synthesise information in order to understand and apply theories of arts management and extend current practice.
Problem solving	Determine solutions to a diverse range of current and emerging arts management challenges and issues.
Self-management	Personalise reflections on arts management practice and plan professional careers.
Teamwork	Participate and collaborate with arts management practitioners.
Global citizenship	Incorporate arts management theory and practice from a range of cultural and international contexts and address the requirements of ethical practice.

Course rules

The Master of Business (Arts and Cultural Management) is typically 8, 12 or 16 credit points. The exact number of credit points you study depends on how much credit you receive as recognition of prior learning (RPL) - your professional experience and previous qualifications - which can save you time and money.

For students undertaking 16 credit points, you study 10 credit points of core units and 6 credit points of elective units, plus completion of MAI010 Academic Integrity (0 -credit point compulsory unit). Most units (think of units as 'subjects') are equal to 1 credit point.

Students are introduced to research tools and techniques in core units of the course where they learn analytic skills and the practical application of those skills in professional contexts. They must also complete advanced level units and a capstone unit that require them to integrate the skills learnt over their course of study and produce applied pieces of research with reference to prevailing literature.

Course structure

Elective units

Plus 6 credit points of elective units:

Students select 3 units from list of electives relating to generic arts and cultural management and operational issues:

Corporate Governance

Online Marketing

Marketing Management

Business Strategy and Analysis

Students select 3 units from list of electives relating to arts and cultural management advanced issues:

AIM704

Heritage, Development and Tourism in the Asia-Pacific Region

AIP773

Governance and Accountability

AIP782

Engaging for Change

MPK713

Consumer Behaviour

MPM773

Contemporary Issues in Leadership

MPP701

Research Project 1A

MPR705

Entrepreneurship (Residential) ^

MWL702

Business Practicum *

* if not taken as a core unit

^ MPR code denotes residential version of the unit

Course structure

Core units

MAI010

Academic Integrity (0 credit points)

Arts Marketing

Creative Industries

Arts Management

Managing Cultural Projects and Events

MMM796

Managing Arts in Community Settings

MMM799

Arts Fundraising and Sponsorship

MPA702

Financial Interpretation

MPT712/MPM712

Managing Innovation ^#

MPM722

Human Resource Management

and one unit from:

MWL702

Business Practicum

MWL704

Work Based Learning

^# MPT code denotes study tour version of unit

Work experience

This course provides students the opportunity to complete one or more elective work integrated learning units.

More information: WIL Programs

Other course information

Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

Other learning experiences

This course includes the option of other learning experiences including residential and study tour units.

Research and research-related study

Principles of academic and research integrity are embedded within the core units undertaken for this course