Become a business analytics professional capable of driving business growth through analytics-based solutions.
Deakin’s business analytics program has been developed in partnership with industry needs. These are drawn from course partners including IBM, Microsoft, SAS, Altis Consulting, Deloitte, Ernst & Young, PBT Group and PwC.
This course introduces you to a range of internationally-recognised business intelligence and analytics tools and has a very strong practical focus. You’ll learn how decision-making problems in business can be solved using modern modelling and solution techniques.
Big data concepts and issues are integrated across the curriculum and you’ll have access to state-of-the-art business analytics software tools, such as IBM Cognos, SAS Enterprise Miner, Microsoft Excel and Tableau.
You’ll also have direct access to analytics certification programs offered by IBM, Microsoft and SAS.
Indicative student workload
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Course Learning Outcomes
Graduate Learning Outcome
Course Learning Outcome
Discipline specific knowledge and capabilities
Demonstrate a specialised and integrated understanding of contemporary body of knowledge of business analytics to research, design and implement projects with creativity and initiative.
Communication
Interpret specialised knowledge and effectively communicate complex business analytics findings to both specialists and non-specialists.
Digital literacy
Expertise in using business analytics technologies to independently source information, analyse complex business data and disseminate findings
Critical thinking
Evaluate complex business information using specialised and advanced critical and analytical thinking and judgment.
Problem solving
Use research skills and analytics techniques to interpret data, analyse business environments, and develop advanced solutions for authentic (real world and ill-defined) problems.
Self-management
Demonstrate autonomy, adaptability and responsibility, self- reflect and critique own performance and identify and plan future development as a business analytics professional.
Teamwork
Collaborate constructively in teams to produce and share specialised and integrated analytic solutions to complex business problems.
Global citizenship
Engage ethically and productively in a business analytics professional context with diverse communities and cultures in a global context.
Approved by Faculty Board November 2015.
Course rules
To complete the Master of Business Analytics, students must attain a total of 16 credit points, consisting of 12 credit points of core units and 4 credit points of elective units which may be selected from any postgraduate units offered by the University, subject to eligibility. Most units (think of units as 'subjects') are equal to 1 credit point. Students are encouraged to use the electives units to gain depth or sector expertise.
Plus 4 credit points of general postgraduate elective units selected from the Faculty of Business and Law and from other faculties within the University; which may include the general elective units listed below:
