Master of Business (Sport Management)
2025 Deakin University Handbook
| Year | 2025 course information |
|---|---|
| Award granted | Master of Business (Sport Management) |
| Deakin course code | M748 |
| Faculty | Faculty of Business and Law |
| Campus | Offered at Burwood (Melbourne) |
| Online | Yes |
| Duration | Depending on your professional experience and previous qualifications, the Master of Business (Sport Management) is typically 1, 1.5 or 2 years duration.
|
| Course Map - enrolment planning tool | This course map is for new students commencing from Trimester 1 2025. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| CRICOS course code | 078035M Burwood (Melbourne) |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9 |
Course sub-headings
- Course overview
- Indicative student workload
- Professional recognition
- Career opportunities
- Participation requirements
- Mandatory student checks
- Alternative exits
- Course Learning Outcomes
- Course rules
- Course structure
- Other learning experiences
- Research and research-related study
- Fees and charges
Course overview
Study at a top 3 business school in Victoria* and be ready for a leadership role in the sport industry. Deakin’s Master of Business (Sport Management) is Australia’s leading postgraduate sport management course that will give you the practical skills and knowledge to lead at elite, semi-elite or recreational levels.
Learn from industry experts and benefit from our connection with organisations such as the Geelong Football Club, Melbourne Vixens and Netball Victoria. These strong industry relationships feed directly into the course design and teaching. As a result, you will gain the expertise to deliver on all strategic dimensions of the industry, including marketing and promotions, governance and management, facilities and events, as well as participation development.
Are you ready to develop the business skills needed to lead in this multi-billion dollar industry?
With one of strongest sporting sectors in the world, Australians take the business of sport seriously. Underpinning this multi-billion dollar industry are the business professionals who provide direction and leadership to sporting organisations across the country. Deakin will prepare you to turn your passion into a rewarding career and graduate ready for Australia's golden decade of sport.
The Master of Business (Sport Management) has a real-world, hands-on learning focus to enable you to build workplace resilience and career success. Our sport management work-integrated learning opportunities help you combine the concepts you learn with workplace practice, integrating your knowledge as you connect and network with industry professionals.
You’ll have the opportunity to gain a global perspective on sport management through international consultancy experiences, internships, volunteering placements and study abroad programs – both face-to-face and virtual.
With options to study at our Melbourne Burwood Campus or online, you can tailor your study experience to fit your commitments. If you choose to study on campus, you will have a home advantage of being in Melbourne – one of the sport capitals of the world and home to many major sporting events like the Grand Prix, Melbourne Cup and Australian Open. Our location opens the door to potential industry experience at Melbourne’s sports precinct – with opportunities to visit, work or volunteer at the Melbourne Cricket Ground (MCG), Melbourne Park, AAMI Park or the National Sports Museum.
*AFR BOSS Best Business Schools 2024
Indicative student workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Professional recognition
Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide
Career opportunities
Ideal for early to mid-career sport managers, the Master of Business (Sport Management) will help you develop your career in the business of sport, recreation and leisure.
The roles you could be aiming to build on, or apply for, include:
- competitions and event operations coordinator
- commercial partnership and sponsorship manager
- professional players’ agent
- public relations and social media manager
- sport and recreation officer within local, state or federal government
- sport business analyst or consultant
- sport club/league operations manager
- sport development/engagement officer
- sport facilities and events manager
- sport marketing and promotions manager.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Alternative exits
| Graduate Certificate of Business (Sport Management) (M518) |
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Develop a comprehensive understanding of the elements of management that are unique to the sport business through analysis and application of theory from business and allied disciplines in order to provide effective management and leadership in sport organisation |
| Communication | Develop advanced written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings |
| Digital literacy | Select and use appropriate digital technologies to manage and disseminate relevant information to stakeholders in the sport industry |
| Critical thinking | Demonstrate a specialised set of high order cognitive and technical skills including critical analysis and problem solving skills for managing in the sport industry |
| Problem solving | Identify and address issues, create high quality solutions towards commercial and social improvements and implement efficient strategic and operational outcomes in the sport industry |
| Self-management | Demonstrate advanced skills to work independently and take responsibility for continuing professional development |
| Teamwork | Work with others to contribute to collaborative outcomes and be able to take on roles towards demonstration of leadership within the sport industry |
| Global citizenship | Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) in the sport industry |
Course rules
To complete the Master of Business (Sport Management) students must pass 16 credit points and meet the following course rules to be eligible to graduate:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
- 10 credit points of core units
- 6 credit points of open elective units
Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary.
Course structure
Compulsory 0-credit point module
To be completed in the first trimester of study:-
| DAI001 | Academic Integrity and Respect at Deakin |
Core units
| MMS711 | Introduction to the Sport Industry |
| MMS714 | The Sport Workplace |
| MLC710 | Sport and the Law |
| MMS712 | Sport Marketing |
| MMS704 | Sport Ethics and Integrity |
| MAA702 | Financial Interpretation |
| MMS720 | Sport Business Innovation and Technology |
| MMS702 | Fan and Participant Engagement |
| MMS703 | Sport Governance |
| MMS736 | Strategic Management (Capstone) |
^ MPT code denotes Study Tour version of the unit
Open electives
Plus 6 credit points of postgraduate open elective units including up to 2 credit points of Deakin stackable short courses (0.5cp microcredentials).
Recommended Sport Management elective units:
| MMS706 | Sport Business Analytics |
| MMS713 | Sport Policy and Development |
| MMS773 | Sport Media and Broadcasting |
| MMS774 | Sport Events and Venue Operations |
| MMS776 | Sport Industry Experience |
Stackable short courses
Mix and match Deakin stackable short courses (0.5 credit point microcredentials) to earn up to 1 credit point of open electives, subject to eligibility. Any stacking must add up to a whole number to be used for credit. For more information, visit the Deakin stackable short course options.
Course duration
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Further information
Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.
- Contact Student Central
Other learning experiences
This course includes the option of other learning experiences including residential and study tour units.
Research and research-related study
Research-related learning tasks are embedded across units where student achievement is demonstrated in specific assessment tasks.
Fees and charges
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, and their study discipline or your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.