Master of Business (Sport Management)
2023 Deakin University Handbook
| Year | 2023 course information |
|---|---|
| Award granted | Master of Business (Sport Management) |
| Course Map | This course map is for new students commencing from Trimester 1 2023. This course map is for new students commencing from Trimester 2 2023. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| Campus | Offered at Burwood (Melbourne) |
| Online | Yes |
| Duration | Depending on your professional experience and previous qualifications, the Master of Business (Sport Management) is typically 1, 1.5 or 2 years duration.
|
| CRICOS course code | 078035M Burwood (Melbourne) |
| Deakin course code | M748 |
| Approval status | This course is approved by the University under the Higher Education Standards Framework. |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9. |
Course sub-headings
- Course overview
- Indicative student workload
- Professional recognition
- Career opportunities
- Participation requirements
- Mandatory student checks
- Alternative exits
- Fees and charges
- Course Learning Outcomes
- Course rules
- Course structure
- Other learning experiences
- Research and research-related study
Course overview
Enter a leadership role in the sport industry by studying in Australia’s leading sport management postgraduate course.
Deakin is a leader in sport related education ranking 6th in the world according to the QS World University Rankings.***
Australia has one of the strongest sporting sectors in the world. Underpinning this multi-billion dollar industry are the business professionals who provide direction and leadership to sporting organisations across the country. You can study at Deakin’s Melbourne Burwood Campus, or online.
This course develops business and leadership skills to effectively manage sport organisations. Whether it’s at the elite, semi-elite or recreational levels, sport management at Deakin prepares you to deliver on all strategic dimensions of the industry – in areas such as marketing and promotions, governance and management, facilities and events, as well as participation development.
*** 2021 QS World University Rankings
Indicative student workload
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Professional recognition
Deakin Business School is in the top 1% of business schools globally by holding both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide
Career opportunities
Ideal for early to mid-career sport managers, the Master of Business (Sport Management) will help you develop your career in the business of sport, recreation and leisure.
The roles you could be aiming to build on, or apply for, include:
- sport club/league operations manager
- sport development/engagement officer
- sport business analyst or consultant
- sport marketing and promotions manager
- sport facilities and events manager
- commercial partnership and sponsorship manager
- competitions and event operations coordinator
- professional players’ agent
- public relations and social media manager
- sport and recreation officer within local, state or federal government.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Alternative exits
| Graduate Certificate of Business (Sport Management) (M518) |
Fees and charges
Fees and charges vary depending on your course, the type of fee place you hold, your commencement year, the units you choose and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
Use the Fee estimator to see course and unit fees applicable to your course and type of place. Further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods is available on our Current students fees website.
Course Learning Outcomes
| Graduate Learning Outcome | Course Learning Outcome |
| Discipline specific knowledge and capabilities | Develop a comprehensive understanding of the elements of management that are unique to the sport business through analysis and application of theory from business and allied disciplines in order to provide effective management and leadership in sport organisation |
| Communication | Develop advanced written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings |
| Digital literacy | Select and use appropriate digital technologies to manage and disseminate relevant information to stakeholders in the sport industry |
| Critical thinking | Demonstrate a specialised set of high order cognitive and technical skills including critical analysis and problem solving skills for managing in the sport industry |
| Problem solving | Identify and address issues, create high quality solutions towards commercial and social improvements and implement efficient strategic and operational outcomes in the sport industry |
| Self management | Demonstrate advanced skills to work independently and take responsibility for continuing professional development |
| Teamwork | Work with others to contribute to collaborative outcomes and be able to take on roles towards demonstration of leadership within the sport industry |
| Global citizenship | Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) in the sport industry |
Course rules
The Master of Business (Sport Management) is typically 8, 12 or 16 credit points. The exact number of credit points you study depends on how much credit you receive as recognition of prior learning (RPL) – your professional experience and previous qualifications – which can save you time and money.
For students undertaking 16 credit points, you study 10 credit points of core units and 6 credit points of elective units, plus completion of the compulsory 0-credit point module, MAI010 Academic Integrity Module. Most units (think of units as 'subjects') are equal to 1 credit point. Electives may be selected from any postgraduate units offered by the University, subject to eligibility.
Students are introduced to research tools and techniques in core units of the course where they learn analytic skills and the practical application of those skills in professional contexts. They must also complete advanced level units and a capstone unit that require them to integrate the skills learnt over their course of study and produce applied pieces of research with reference to prevailing literature.
Course structure
Compulsory 0-credit point module
To be completed in the first trimester of study:-
| MAI010 | Academic Integrity Module |
Core units
| MMS711 | Introduction to the Sport Industry |
| MMS714 | Sport Organisation Behaviour |
| MLC710 | Sport and the Law |
| MMS712 | Sport Marketing |
| MMS704 | Sport Ethics and Integrity |
| MPA702 | Financial Interpretation |
| MPT781/MPE781 | Economics for Managers ^ |
| MMS702 | Fan and Participant Engagement |
| MMS703 | Sport Governance |
| MMS736 | Strategic Management (Capstone) |
^ MPT code denotes Study Tour version of the unit
Electives
Plus 6 credit points of general postgraduate elective units
Recommended Sport Management elective units:
| MMS706 | Sport Business Analytics |
| MMS713 | Sport Policy and Development |
| MMS773 | Sport Media and Revenue Generation |
| MMS774 | Facility and Event Management |
| MMS776 | Sport Practicum |
Other course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Further information
Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.
- Contact Student Central
Other learning experiences
This course includes the option of other learning experiences including residential and study tour units.
Research and research-related study
Research-related learning tasks are embedded across units where student achievement is demonstrated in specific assessment tasks.