Enter a leadership role in the sport industry by studying a course ranked in the world’s top 10.
Deakin is a leader in sport management education according to the prestigious SportBusiness International (SBI) journal. Deakin’s Master of Business (Sport Management) is the only Australian program to make the top 25 in SBI’s rankings.
Importantly, graduates of the Master of Business (Sport Management) rank in the top 5 for average salaries three years after graduation, compared with their peers working in sport business around the globe.
Australia has one of the strongest sporting sectors in the world. Underpinning this multi-billion dollar industry are the business professionals who provide direction and leadership to sporting organisations across the country. You can study at Deakin’s Melbourne Burwood Campus, or online through Deakin’s Cloud Campus.
This course develops business and leadership skills to effectively manage sport organisations. Whether it’s at the elite, semi-elite or recreational levels, sport management at Deakin prepares you to deliver on all strategic dimensions of the industry – in areas such as marketing and promotions, governance and management, facilities and events, as well as participation development.
Indicative student workload
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Course Learning Outcomes
Graduate Learning Outcome
Course Learning Outcome
Discipline specific knowledge and capabilities
Develop a comprehensive understanding of the elements of management that are unique to the sport business through analysis and application of theory from business and allied disciplines in order to provide effective management and leadership in sport organisation.
Communication
Develop advanced written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings.
Digital literacy
Select and use appropriate digital technologies to manage and disseminate relevant information to stakeholders in the sport industry.
Critical thinking
Demonstrate a specialised set of high order cognitive and technical skills including critical analysis and problem solving skills for managing in the sport industry.
Problem solving
Identify and address issues, create high quality solutions towards commercial and social improvements and implement efficient strategic and operational outcomes in the sport industry.
Self management
Demonstrate advanced skills to work independently and take responsibility for continuing professional development.
Teamwork
Work with others to contribute to collaborative outcomes and be able to take on roles towards demonstration of leadership within the sport industry.
Global citizenship
Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) in the sport industry.
Approved by Faculty Board October 2014
Course rules
To complete the Master of Business (Sport Management), students must attain a total of 16 credit points, consisting of 10 credit points of core units and 6 credit points of elective units. Most units (think of units as 'subjects') are equal to 1 credit point. Electives may be selected from any postgraduate units offered by the University, subject to eligibility.
