Graduate Diploma of Business (Marketing)

2025 Deakin University Handbook

Year	2025 course information
Award granted	Graduate Diploma of Business (Marketing)
Deakin course code	M689
Faculty	Faculty of Business and Law
Campus	This course is an exit option only
Online	No
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8

Course sub-headings

Course overview

The Graduate Diploma of Business (Marketing) can only be completed as an exit option from the Master of Business (Marketing). The course is made up of 8 credit points of study plus the Academic Integrity and Respect at Deakin, DAI001.

Deakin’s Graduate Diploma of Business (Marketing) allows you to build the specialised skills to excel as a marketing professional. Graduate with in-demand, contemporary marketing knowledge alongside communication and critical thinking skills.

With opportunities to study martech, digital and social media marketing, marketing analytics and sustainability for business, you will develop a wealth of contemporary knowledge to set you apart in the industry.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Course rules

To complete the Graduate Diploma of Business Administration (International) [exit option only] students must pass 8 credit points and meet the following course rules to be eligible to graduate:

DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
2 credit points of core units
6 credit points of course elective units

Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary.