Graduate Diploma of Business (Marketing)
2025 Deakin University Handbook
| Year | 2026 course information |
|---|---|
| Award granted | Graduate Diploma of Business (Marketing) |
| Deakin course code | M689 |
| Course Credit Points | 8 |
| Course version | 1 |
| Faculty | |
| Course Information | For students who commenced from 2024 onwards |
| Campus | This course is an exit option only |
| Online | No |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8 |
Course sub-headings
Course overview
The Graduate Diploma of Business (Marketing) can only be completed as an exit option from the Master of Business (Marketing). The course is made up of 8 credit points of study plus the Academic Integrity and Respect at Deakin, DAI001.
Deakin’s Graduate Diploma of Business (Marketing) allows you to build the specialised skills to excel as a marketing professional. Graduate with in-demand, contemporary marketing knowledge alongside communication and critical thinking skills.
With opportunities to study martech, digital and social media marketing, marketing analytics and sustainability for business, you will develop a wealth of contemporary knowledge to set you apart in the industry.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Course rules
To complete the Graduate Diploma of Business Administration (International) [exit option only] you must pass 8 credit points. This includes:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in your first study period
- 2 credit points of core units
- 6 credit points of course elective units
Students are required to meet the University's academic progress and conduct requirements.
Course structure
Compulsory 0-credit point unit
To be completed in the first trimester of study:-
| DAI001 | Academic Integrity and Respect at Deakin |
Core units
2 core units:-
| MMT732/MMK732 | Marketing Management ^ |
| MMK713 | Consumer Behaviour |
^ MPT code denotes Study Tour version of the unit
Course elective units
Select 6 electives from:
| MAA702 | Financial Interpretation |
| MIS770 | Foundation Skills in Data Analysis |
| MPP710 | Environmental Sustainability for Business |
| MIS776 | Design Thinking for Innovation |
| MMK710 | Fundamentals of MarTech |
| MMK737 | Digital and Social Media Marketing |
| MIS784 | Marketing Analytics |
| MMK739 | Strategic Brand Management |
| MMK751 | Services Marketing |
Course duration
You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.
Further information
Contact Student Central for assistance in course planning, choosing the right units and explaining course rules and requirements. Student Central can also provide information for a wide range of services at Deakin. To help you understand the University vocabulary, please refer to our Enrolment codes and terminology page.