Graduate Diploma of Business (Arts and Cultural Management)
2025 Deakin University Handbook
| Year | 2025 course information |
|---|---|
| Award granted | Graduate Diploma of Business (Arts and Cultural Management) |
| Deakin course code | M665 |
| Faculty | Faculty of Business and Law |
| Campus | This course is an exit option only. |
| Online | No |
| Duration | 1 year full-time or part-time equivalent |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8 |
Course sub-headings
- Course overview
- Indicative student workload
- Career opportunities
- Participation requirements
- Mandatory student checks
- Pathways
- Alternative exits
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
- Fees and charges
Course overview
The Graduate Diploma of Business (Arts and Cultural Management) can only be completed as an exit option from the Master of Business (Arts and Cultural Management) plus completion of the Academic Integrity and Respect at Deakin, MAI010.
The arts and cultural sector is a significant and growing industry in Australia and globally. The sector requires strong, capable and passionate arts managers, and this course is an acknowledged education leader in the field.
Highly effective arts and cultural managers need expertise in management, marketing and finance as well as leadership and innovation. These disciplines and skills are essential to the success of arts and cultural organisations if they are to be culturally vibrant and financially viable.
This course combines the structure of a business education with focused industry expertise from the arts and cultural sectors.
You will develop strategic marketing skills relating to audience development, branding, market segmentation, promotions and e-marketing. Other areas of study include: event management, cultural policy and its context, strategic planning, volunteer management, fundraising, sponsorship and philanthropy, management of community creative processes, and managing entrepreneurial activity within the creative industries.
The course is led by staff with extensive practical experience in management and leadership in the arts and cultural sectors. You’ll have the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate your work and learning through work placement opportunities.
Indicative student workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Career opportunities
This program prepares graduates for leadership roles across the range of cultural organisations including:
- community events
- cultural heritage and museums
- facilities
- festivals
- music venues
- performing arts
- publishing houses
- screen industries
- visual arts.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Pathways
This course can be a pathway to:
Master of Business (Arts and Cultural Management) (M785)
Alternative exits
| Graduate Certificate of Business (Arts and Cultural Management) (M519) |
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Assess a broad range of specialised management approaches and their application to arts organisations |
| Communication | Develop appropriate communication strategies and techniques in the practice of arts management |
| Digital literacy | Employ technologies to find, use and disseminate information, concepts and theories in relation to arts management |
| Critical thinking | Appraise and analyse information in order to understand and apply theories of arts management |
| Problem solving | Formulate solutions to a diverse range of current and emerging arts management challenges and issues |
| Self-management | Personalise observations of arts management practice |
| Teamwork | Analyse the contributions made to arts management from a range of disciplines and backgrounds |
| Global citizenship | Translate arts management theory and practice from a range of cultural and international contexts |
Course rules
To complete the Graduate Diploma of Business (Arts and Cultural Management) [exit option only] students must pass 8 credit points and meet the following course rules to be eligible to graduate:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
- 6 credit points of core units
- 2 credit points of open elective units
Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary.
Course structure
Compulsory 0-credit point module
To be completed in the first trimester of study:-
| DAI001 | Academic Integrity and Respect at Deakin |
Core units
| MMK792 | Arts Marketing |
| MMM790 | Arts Management |
| MAA702 | Financial Interpretation |
| MPM722 | Human Resource Management |
| MMM793 | Managing Events |
| MMM799 | Arts Fundraising and Sponsorship |
Open elective units
The remaining 2 credit points may be selected from:
- Recommended electives*
- Postgraduate units offered by the University (subject to eligibility)
*Recommended electives:
| ACA715 | Creating Your Arts Business |
| MPT712/MPM712 | Managing Innovation |
| MMK732 | Marketing Management |
| MPM703 | Business Strategy and Analysis |
| AIM704 | Unit description is currently unavailable |
| AIP773 | Governance and Accountability in Turbulent Times |
| MPK713 | Unit description is currently unavailable |
| MPP701 | Unit description is currently unavailable |
WIL Units:
| MWL705 | Business for Social Impact |
| MWL716 | Consultancy Experience |
| MWL717 | Entrepreneurship Experience |
| MWL718 | Internship |
Work experience
This course does not require students to complete compulsory work integrated learning units.
Course duration
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Further information
Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.
- Contact Student Central
Fees and charges
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, and their study discipline or your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.