Graduate Diploma of Business (Arts and Cultural Management)

2024 Deakin University Handbook

Year	2024 course information
Award granted	Graduate Diploma of Business (Arts and Cultural Management)
Deakin course code	M665
Faculty	Faculty of Business and Law
Campus	This course is an exit option only.
Online	No
Duration	1 year full-time or part-time equivalent
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8

Course sub-headings

Course overview

The Graduate Diploma of Business (Arts and Cultural Management) can only be completed as an exit option from the Master of Business (Arts and Cultural Management) plus completion of the Academic Integrity Module, MAI010.

The arts and cultural sector is a significant and growing industry in Australia and globally. The sector requires strong, capable and passionate arts managers, and this course is an acknowledged education leader in the field.

Highly effective arts and cultural managers need expertise in management, marketing and finance as well as leadership and innovation. These disciplines and skills are essential to the success of arts and cultural organisations if they are to be culturally vibrant and financially viable.

This course combines the structure of a business education with focused industry expertise from the arts and cultural sectors.

You will develop strategic marketing skills relating to audience development, branding, market segmentation, promotions and e-marketing. Other areas of study include: event management, cultural policy and its context, strategic planning, volunteer management, fundraising, sponsorship and philanthropy, management of community creative processes, and managing entrepreneurial activity within the creative industries.

The course is led by staff with extensive practical experience in management and leadership in the arts and cultural sectors. You’ll have the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate your work and learning through work placement opportunities.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Career opportunities

This program prepares graduates for leadership roles across the range of cultural organisations including:

performing arts
visual arts
festivals
community events
facilities
publishing houses
music venues
screen industries
cultural heritage and museums.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Alternative exits

Graduate Certificate of Business (Arts and Cultural Management) (M519)

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place. For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.

Course Learning Outcomes

Graduate Learning Outcome	Course Learning Outcome
Discipline specific knowledge and capabilities	Assess a broad range of specialised management approaches and their application to arts organisations
Communication	Develop appropriate communication strategies and techniques in the practice of arts management
Digital literacy	Employ technologies to find, use and disseminate information, concepts and theories in relation to arts management
Critical thinking	Appraise and analyse information in order to understand and apply theories of arts management
Problem solving	Formulate solutions to a diverse range of current and emerging arts management challenges and issues
Self-management	Personalise observations of arts management practice
Teamwork	Analyse the contributions made to arts management from a range of disciplines and backgrounds
Global citizenship	Translate arts management theory and practice from a range of cultural and international contexts

Course rules

To complete the Graduate Diploma of Business (Arts and Cultural Management) (exit option only), students must attain a total of 8 credit points of study comprising 6 credit points of core units, 2 credit points of open elective units (electives may be taken from a recommended list), plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity Module. Most units (think of units as 'subjects') are equal to 1 credit point.