Graduate Diploma of Business (Arts and Cultural Management)

2023 Deakin University Handbook

Note: You are seeing the 2023 view of this course information. These details may no longer be current. [Go to the current version]
Year

2023 course information

Award granted Graduate Diploma of Business (Arts and Cultural Management)
Campus

This course is an exit option only.

OnlineNo
Duration1 year full-time or part-time equivalent
Deakin course codeM665
Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

Course sub-headings

Course overview

The Graduate Diploma of Business (Arts and Cultural Management) can only be completed as an exit option from the Master of Business (Arts and Cultural Management) plus completion of the Academic Integrity Module, MAI010.

The arts and cultural sector is a significant and growing industry in Australia and globally. The sector requires strong, capable and passionate arts managers, and this course is an acknowledged education leader in the field.

Highly effective arts and cultural managers need expertise in management, marketing and finance as well as leadership and innovation. These disciplines and skills are essential to the success of arts and cultural organisations if they are to be culturally vibrant and financially viable.

This course combines the structure of a business education with focused industry expertise from the arts and cultural sectors.

You’ll develop strategic marketing skills relating to audience development, branding, market segmentation, promotions and e-marketing. Other areas of study include: event management, cultural policy and its context, strategic planning, volunteer management, fundraising, sponsorship and philanthropy, management of community creative processes, and managing entrepreneurial activity within the creative industries.

The course is led by staff with extensive practical experience in management and leadership in the arts and cultural sectors. You’ll have the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate your work and learning through work placement opportunities.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Career opportunities

This program prepares graduates for leadership roles across the range of cultural organisations including: performing arts, visual arts, festivals, community events, facilities, publishing houses, music venues, screen industries, cultural heritage and museums.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Alternative exits

Graduate Certificate of Business (Arts and Cultural Management) (M519)

Fees and charges

Fees and charges vary depending on your course, the type of fee place you hold, your commencement year, the units you choose and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place. Further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods is available on our Current students fees website.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Assess a broad range of specialised management approaches and their application to arts organisations
Communication Develop appropriate communication strategies and techniques in the practice of arts management
Digital literacy Employ technologies to find, use and disseminate information, concepts and theories in relation to arts management
Critical thinking Appraise and analyse information in order to understand and apply theories of arts management
Problem solving Formulate solutions to a diverse range of current and emerging arts management challenges and issues
Self-management Personalise observations of arts management practice
Teamwork Analyse the contributions made to arts management from a range of disciplines and backgrounds
Global citizenship Translate arts management theory and practice from a range of cultural and international contexts
   

 

Course rules

To complete the Graduate Diploma of Business (Arts and Cultural Management) (exit option only), students must attain a total of 8 credit points of study comprising 6 credit points of core units, 2 credit points of elective units taken from a recommended list, plus completion of the compulsory 0-credit point module, MAI010 Academic Integrity Module. Most units (think of units as 'subjects') are equal to 1 credit point. 

Course structure

Compulsory 0-credit point module

To be completed in the first trimester of study:-

MAI010Academic Integrity Module

Core units

MMK792Arts Marketing

MMM790Arts Management

MPA702Financial Interpretation

MPM722Human Resource Management

MMM793Managing Events

MMM799Arts Fundraising and Sponsorship

 

Elective units

The remaining 2 credit points may be selected from:

  • Recommended electives*
  • Postgraduate units offered by the University (subject to eligibility)

*Recommended electives:

ACA715Creating Your Arts Business

MPT712/MPM712Managing Innovation

MPK732Marketing Management

MPM703Business Strategy and Analysis

AIM704Unit description is currently unavailable

AIP773Governance and Accountability

MPK713Consumer Behaviour

MPP701Unit description is currently unavailable

WIL Units:

MWL705Business for Social Impact

MWL716Consultancy Experience

MWL717Entrepreneurship Experience

MWL718Internship

Work experience

This course does not require students to complete compulsory work integrated learning units.


Other course information


Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.