Graduate Diploma of Business (Arts and Cultural Management)

2019 Deakin University Handbook

Note: You are seeing the 2019 view of this course information. These details may no longer be current. [Go to the current version]

Year	2019 course information
Award granted	Graduate Diploma of Business (Arts and Cultural Management)
Course Map	This course map is for new students commencing from Trimester 1 2019. This course map is for new students commencing from Trimester 2 2019. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser.
Campus	This course is only offered Online
Cloud Campus	Yes
Duration	1 year full-time or part-time equivalent
Deakin course code	M665
Approval status	This course is approved by the University under the Higher Education Standards Framework.
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

Course sub-headings

Course overview

The arts and cultural sector is a significant and growing industry in Australia and globally. The sector requires strong, capable and passionate arts managers, and this course is an acknowledged education leader in the field.

Highly effective arts and cultural managers need expertise in management, marketing and finance as well as leadership and innovation. These disciplines and skills are essential to the success of arts and cultural organisations if they are to be culturally vibrant and financially viable.

This course combines the structure of a business education with focused industry expertise from the arts and cultural sectors.

You’ll develop strategic marketing skills relating to audience development, branding, market segmentation, promotions and e-marketing. Other areas of study include: event management, cultural policy and its context, strategic planning, volunteer management, fundraising, sponsorship and philanthropy, management of community creative processes, and managing entrepreneurial activity within the creative industries.

The course is led by staff with extensive practical experience in management and leadership in the arts and cultural sectors. You’ll have the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate your work and learning through work placement opportunities.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Career opportunities

This program prepares graduates for leadership roles across the range of cultural organisations including: performing arts, visual arts, festivals, community events, facilities, publishing houses, music venues, screen industries, cultural heritage and museums.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Alternative exits

Graduate Certificate of Business (Arts and Cultural Management) (M519)

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.

Course Learning Outcomes

Graduate Learning Outcome	Course Learning Outcome
Discipline specific knowledge and capabilities	Assess a broad range of specialised management approaches and their application to arts organisations.
Communication	Develop appropriate communication strategies and techniques in the practice of arts management.
Digital literacy	Employ technologies to find, use and disseminate information, concepts and theories in relation to arts management.
Critical thinking	Appraise and analyse information in order to understand and apply theories of arts management.
Problem solving	Formulate solutions to a diverse range of current and emerging arts management challenges and issues.
Self-management	Personalise observations of arts management practice.
Teamwork	Analyse the contributions made to arts management from a range of disciplines and backgrounds.
Global citizenship	Translate arts management theory and practice from a range of cultural and international contexts.

Course rules

To complete the Graduate Diploma of Business (Arts and Cultural Management), students must attain a total of 8 credit points of core units, plus completion of MAI010 Academic Integrity (0 -credit point compulsory unit). Most units (think of units as 'subjects') are equal to 1 credit point.

Course structure

Core units

MAI010

Academic Integrity (0 credit points)

Arts Marketing

Creative Industries

Arts Management

Managing Cultural Projects and Events

MMM796

Managing Arts in Community Settings

MMM799

Arts Fundraising and Sponsorship

MPA702

Financial Interpretation

MPM722

Human Resource Management

Work experience

This course does not require students to complete compulsory work integrated learning units.

Other course information

Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.