Graduate Diploma of Business (Arts and Cultural Management)

2017 Deakin University Handbook

Note: You are seeing the 2017 view of this course information. These details may no longer be current. [Go to the current version]

Year	2017 course information
Award granted	Graduate Diploma of Business (Arts and Cultural Management)
Campus	This course is only offered Online
Cloud Campus	Yes
Duration	1 year full-time or part-time equivalent
Deakin course code	M665
Approval status	This course is approved by the University under the Higher Education Standards Framework.
Australian Quality Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

Course sub-headings

Course overview

Develop business expertise, tap into your leadership potential, and follow your passion for the arts when you study arts and cultural management at Deakin. You’ll learn about everything from marketing strategy and cultural policy to fundraising and volunteer management.

Highly effective arts and cultural managers need expertise in management, marketing, finance and law as well as leadership and innovation. This course combines the structure of a business education with focused industry expertise from the arts and cultural sectors.

The program is designed to give you a tailored business education emphasising management, marketing, and finance skills – all of which are essential for the success of arts and cultural organisations as they work to stay culturally relevant and financially viable.

You’ll develop strategic marketing skills relating to audience development, branding, market segmentation, promotions and e-marketing. Other areas of study include: cultural policy and its context, strategic planning, volunteer management, fundraising, sponsorship and philanthropy, consumer behaviour, and law and ethics.

The course is led by staff with extensive practical experience in management and leadership in the arts and cultural sectors. You’ll have the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate your work and learning through work placement opportunities.

This program prepares you for leadership roles across a range of cultural organisations, including: festivals, large-scale events, community events, music venues, performing arts, visual arts, media, cultural heritage and museums, and communications technology organisations. Opportunities also exist within private leisure, arts management and marketing companies.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.

Course Learning Outcomes

Graduate Learning Outcome	Course Learning Outcome
Discipline specific knowledge and capabilities	Assess a broad range of specialised management approaches and their application to arts organisations.
Communication	Develop appropriate communication strategies and techniques in the practice of arts management.
Digital literacy	Employ technologies to find, use and disseminate information, concepts and theories in relation to arts management.
Critical thinking	Appraise and analyse information in order to understand and apply theories of arts management.
Problem solving	Formulate solutions to a diverse range of current and emerging arts management challenges and issues.
Self-management	Personalise observations of arts management practice.
Teamwork	Analyse the contributions made to arts management from a range of disciplines and backgrounds.
Global citizenship	Translate arts management theory and practice from a range of cultural and international contexts.

Course rules

To complete the Graduate Diploma of Business (Arts and Cultural Management), students must attain a total of 8 credit points of core units. Most units (think of units as 'subjects') are equal to 1 credit point.