Graduate Certificate of Business (Marketing)
2027 Deakin University Handbook
| Year | 2027 course information |
|---|---|
| Award granted | Graduate Certificate of Business (Marketing) |
| Course credit points | 4 |
| Deakin course code | M589 |
| Course version | 2 |
| Faculty | Faculty of Business and Law |
| Course information | For students who commenced from 2025 onwards |
| Campus | Offered at Burwood (Melbourne), Online |
| Duration | 1 year part-time |
| Course map - enrolment planning tool | The course map for students commencing from Trimester 1 2027 will be available soon Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8 |
| Supplementary information | INTERNATIONAL STUDENTS – Please note that due to Australian Government regulations, student visas to enter Australia cannot be issued to students who enrol in Deakin online courses. |
Course sub-headings
- Course overview
- Indicative student workload
- Career opportunities
- Participation requirements
- Mandatory student checks
- Pathways
- Course learning outcomes
- Course rules
- Course structure
- Work experience
- Fees and charges
Course overview
Strengthen your marketing career prospects with Deakin’s Graduate Certificate of Business (Marketing). This course is ideal if you’re looking to add recognised marketing skills to your current role or explore a move into marketing.
Build a solid foundation in marketing management and consumer behaviour while developing practical, in-demand skills employers value. You can tailor your studies to your goals, with options in areas such as marketing technology, digital and social media marketing, design thinking, marketing analytics and sustainability for business.
This focused qualification can be completed in a short timeframe, with the flexibility of online learning, helping you upskill quickly and confidently. It can also be used as a pathway into further postgraduate business or marketing study at Deakin.
You’ll graduate with the foundational marketing capability to support marketing activities and take the next step in your career.
Indicative student workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Career opportunities
As a graduate of Deakin’s Graduate Certificate of Business (Marketing) you may find employment in areas such as:
- brand manager
- content developer
- digital marketing officer
- marketing officer
- social media officer.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Pathways
This course can be a pathway to:
Master of Business (Marketing) (M789)
Course learning outcomes
| Course Learning Outcomes |
|---|
| Evaluate and apply advanced concepts and theories relating to marketing and business management. |
| Apply effective communication skills in marketing and business contexts. |
| Not explicitly addressed as a learning outcome in this award. |
| Apply critical analysis skills to the (business) marketing environment. |
| Create solutions to various marketing problems in real-world contexts and complex marketing applications. |
| Not explicitly addressed as a learning outcome in this award. |
| Not explicitly addressed as a learning outcome in this award. |
| Not explicitly addressed as a learning outcome in this award. |
Note – From 2026, Deakin commenced introducing Graduate Attributes (GAs), which define the distinctive characteristics of a Deakin graduate. You may notice some courses still refer to Graduate Learning Outcomes (GLOs) during this transition period.
Course rules
To complete the Graduate Certificate of Business (Marketing) you must pass 4 credit points. This includes:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in your first study period
- 2 credit points of core units
- 2 credit points of course elective units.
Most units are equal to one credit point.
Students are required to meet the University's academic progress and conduct requirements.
Course structure
Compulsory 0-credit point module
To be completed in the first trimester of study:-
| DAI001 | Academic Integrity and Respect at Deakin |
Core units
| MMT732/MMK732 | Marketing Management ^ |
| MMK713 | Consumer Behaviour |
^MMT denotes Study Tour version of the unit
Course electives
Plus 2 credit points from the following units:
| MMK710 | Fundamentals of MarTech |
| MMK737 | Digital and Social Media Marketing |
| MPP710 | Environmental Sustainability for Business |
| MIS776 | Design Thinking for Innovation |
Work experience
This course does not require students to complete compulsory work integrated learning units.
Course duration
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Fees and charges
Tuition fees will vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, your study load and/or unit discipline.
Your tuition fees will increase annually at the start of each calendar year. All fees quoted are in Australian dollars ($AUD) and do not include additional costs such as textbooks, computer equipment or software, other equipment, mandatory checks, travel, consumables and other costs.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.
Further information
Contact Student Central for assistance in course planning, choosing the right units and explaining course rules and requirements. Student Central can also provide information for a wide range of services at Deakin. To help you understand the University vocabulary, please refer to our Enrolment codes and terminology page.