Graduate Certificate of Business (Marketing)
2025 Deakin University Handbook
| Year | 2025 course information |
|---|---|
| Award granted | Graduate Certificate of Business (Marketing) |
| Deakin course code | M589 |
| Faculty | Faculty of Business and Law |
| Campus | Offered at Burwood (Melbourne) |
| Online | Yes |
| Duration | 0.5 year full-time or part-time equivalent |
| Course Map - enrolment planning tool | This course map is for new students commencing from Trimester 1 2025 Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| CRICOS course code | 114321B Burwood (Melbourne) |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8 |
Course sub-headings
- Course overview
- Indicative student workload
- Career opportunities
- Participation requirements
- Mandatory student checks
- Pathways
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
- Fees and charges
Course overview
Expand your professional toolkit and take a step towards your dream marketing career with Deakin’s Graduate Certificate of Business (Marketing). Whether you’re looking for new skills to boost your current role or contemplating a career change, this course is the perfect introduction to the dynamic field of marketing.
Master the fundamentals of consumer behaviour and marketing management and develop in-demand practical skills that employers are looking for. Tailor the course to meet your individual career aspirations, with the opportunity to study a range of future-focused areas like MarTech, digital and social media marketing, design thinking, marketing analytics or sustainability for business.
Do you want to develop practical, in-demand marketing skills and grow your career?
Learn from experienced academics and teachers at the top of their fields, as well as guest lecturers from a wide range of industries who will use their career expertise to demonstrate how to apply theory in an organisational context.
You will have opportunities to network with like-minded professionals and build valuable connections in the industry. This course can be used as a pathway to enter the Master of Business (Marketing) and a step towards your ultimate career.
Indicative student workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Career opportunities
As a graduate of Deakin’s Graduate Certificate of Business (Marketing) you may find employment in areas such as:
- brand manager
- content developer
- digital marketing officer
- marketing officer
- social media officer.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Pathways
This course can be a pathway to:
Master of Business (Marketing) (M789)
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Evaluate and apply advanced concepts and theories relating to marketing and business management. |
| Communication | Apply effective communication skills in marketing and business contexts. |
| Digital literacy | Not explicitly addressed as a learning outcome in this award. |
| Critical thinking | Apply critical analysis skills to the (business) marketing environment. |
| Problem solving | Create solutions to various marketing problems in real-world contexts and complex marketing applications. |
| Self-management | Not explicitly addressed as a learning outcome in this award. |
| Teamwork | Not explicitly addressed as a learning outcome in this award. |
| Global citizenship | Not explicitly addressed as a learning outcome in this award. |
Course rules
To complete the Graduate Certificate of Business (Marketing) students must pass 4 credit points and meet the following course rules to be eligible to graduate:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
- 2 credit points of core units
- 2 credit points of course elective units
Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary.
Course structure
Compulsory 0-credit point module
To be completed in the first trimester of study:-
| DAI001 | Academic Integrity and Respect at Deakin |
Core units
| MMT732/MMK732 | Marketing Management ^ |
| MMK713 | Consumer Behaviour |
^MMT denotes Study Tour version of the unit
Course elective units
Plus 2 credit points from the following units:
| MMK710 | Fundamentals of MarTech |
| MMK737 | Digital and Social Media Marketing |
| MPP710 | Environmental Sustainability for Business |
| MIS776 | Design Thinking for Innovation |
Work experience
This course does not require students to complete compulsory work integrated learning units.
Course duration
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Further information
Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.
- Contact Student Central
Fees and charges
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, and their study discipline or your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.