Graduate Certificate of Business (Marketing)

2024 Deakin University Handbook

Year	2024 course information
Award granted	Graduate Certificate of Business (Marketing)
Deakin course code	M589
Faculty	Faculty of Business and Law
Campus	Offered at Burwood (Melbourne)
Online	Yes
Duration	0.5 year full-time or part-time equivalent
Course Map - enrolment planning tool	This course map is for new students commencing from Trimester 1 2024 This course map is for new students commencing from Trimester 2 2024 Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.
CRICOS course code	114321B Burwood (Melbourne)
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8

Course sub-headings

Course overview

Expand your professional toolkit and take a step towards your dream marketing career with Deakin’s new Graduate Certificate of Business (Marketing). Whether you’re looking for new skills to boost your current role or contemplating a career change, this course is the perfect introduction to the dynamic field of marketing.

Master the fundamentals of consumer behaviour and marketing management and develop in-demand practical skills that employers are looking for. Tailor the course to meet your individual career aspirations, with the opportunity to study a range of future-focused areas like MarTech, digital and social media marketing, design thinking, marketing analytics or sustainability for business.

Do you want to develop practical, in-demand marketing skills and grow your career?

Learn from experienced academics and teachers at the top of their fields, as well as guest lecturers from a wide range of industries who will use their career expertise to demonstrate how to apply theory in an organisational context.

You will have opportunities to network with like-minded professionals and build valuable connections in the industry. This course can be used as a pathway to enter the Master of Business (Marketing) and a step towards your ultimate career.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Career opportunities

As a graduate of Deakin’s Graduate Certificate of Business (Marketing) you may find employment in areas such as:

marketing officer
digital marketing officer
social media officer
brand manager
content developer.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place. For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.

Course Learning Outcomes

Graduate Learning Outcome	Course Learning Outcome
Discipline specific knowledge and capabilities	Evaluate and apply advanced concepts and theories relating to marketing and business management.
Communication	Apply effective communication skills in marketing and business contexts.
Digital literacy	Not explicitly addressed as a learning outcome in this award.
Critical thinking	Apply critical analysis skills to the (business) marketing environment.
Problem solving	Create solutions to various marketing problems in real-world contexts and complex marketing applications.
Self-management	Not explicitly addressed as a learning outcome in this award.
Teamwork	Not explicitly addressed as a learning outcome in this award.
Global citizenship	Not explicitly addressed as a learning outcome in this award.

Course rules

To complete the Graduate Certificate of Business (Marketing), students must attain a total of 4 credit points comprising of 2 credit points of core units, 2 credit points of course electives, plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity Module.