Graduate Certificate of Marketing Technology

2023 Deakin University Handbook

Note: You are seeing the 2023 view of this course information. These details may no longer be current. [Go to the current version]

Year	2023 course information
Award granted	Graduate Certificate of Marketing Technology
Course Map	This course map is for new students commencing from Trimester 1 2023. This course map is for new students commencing from Trimester 2 2023. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.
Campus	Offered at Burwood (Melbourne)
Online	Yes
Duration	1 year part-time
Deakin course code	M560
Approval status	This course is approved by the University under the Higher Education Standards Framework.
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.
Please note this course is part-time only.

Course sub-headings

Course overview

Supercharge your career prospects and earning potential in under 12 months at Deakin Business School.

The world of marketing is witnessing a dramatic transformation. How organisations work and implement marketing in practice is changing at breakneck speed. It is crucial that practitioners of the future are skilled across a vast set of marketing technology solutions.

The new Graduate Certificate in Marketing Technology at Deakin Business School equips marketing professionals with essential MarTech knowledge and capabilities needed to survive and thrive.This course is suited to anyone who wishes to enhance their existing marketing expertise with the latest thinking about technology enhanced marketing practice.

Learn from award-winning practitioners and academics with industry insights

Developed in response to industry demand, the Graduate Certificate of Marketing Technology is a step up from digital marketing. Critically, your learning is delivered by Deakin Business School, ensuring a commercial sustainability lens on marketing benefits and outcomes. Your instructors blend the world’s best minds in marketing science and practice. They possess strong applied technology and analytical skills and are published in the most elite business journals in the world.

The graduate certificate prepares you to be able to:

Design or recommend a strategic MarTech eco-system suitable for your organisation.
Activate data insights and assure marketing performance.
Design and manage customer interactions holistically over the entire customer journey.
Embrace artificial intelligence, automation and technology platforms.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Career opportunities

Whether you’re currently working in the industry or looking to move into a financial planning role, you’ll be well prepared to excel in a variety of positions including:

media coordinator
search manager
social media coordinator
search engine marketing manager
media manager
marketing analyst
email marketing specialist
search engine optimisation analyst
digital media manager.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Fees and charges

Fees and charges vary depending on your course, the type of fee place you hold, your commencement year, the units you choose and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place. Further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods is available on our Current students fees website.

Course Learning Outcomes

Graduate Learning Outcome	Course Learning Outcome
Discipline specific knowledge and capabilities	Apply specialised knowledge of marketing technology to manage marketing activities effectively and efficiently
Communication	Communicate in marketing and business contexts using appropriate tools and techniques
Digital literacy	Obtain, manage, interpret and disseminate appropriate marketing information using marketing technology to optimise marketing activity outcomes
Critical thinking	Critically analyse, evaluate and synthesise marketing data, information, and theories for marketing decision-making
Problem solving	Use marketing technology to generate Marketing solutions to complex, real-world problems
Self-management	Not explicitly addressed as a learning outcome in this award
Teamwork	Not explicitly addressed as a learning outcome in this award
Global citizenship	Engage professionally with the social, cultural, and ethical issues that affect marketing globally

Course rules

To complete the Graduate Certificate of Marketing Technology, students must attain a total of 4 credit points, consisting of 4 credit points of core units, plus completion of the compulsory 0-credit point module, MAI010 Academic Integrity Module.

Most units (think of units as 'subjects') are equal to 1 credit point.

Course structure

Compulsory 0-credit point module

To be completed in the first trimester of study:-

MAI010

Academic Integrity Module

Core units

MIS716

Artificial Intelligence Strategies and Enterprise Applications

MMK737

Digital and Social Media Marketing

MIS784

Marketing Analytics

MMK710

Fundamentals of MarTech

Work experience

This course does not require students to complete compulsory work integrated learning units.

Other course information

Mandatory student checks
Any unit which contains work-integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. Refer to the relevant unit guide.

Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.

Contact Student Central