Graduate Certificate of Marketing Technology
2022 Deakin University Handbook
Year | 2022 course information |
---|---|
Award granted | Graduate Certificate of Marketing Technology |
Course Map | This course map is for new students commencing from Trimester 1 2022. This course map is for new students commencing from Trimester 2 2022. |
Campus | Offered at Burwood (Melbourne) |
Cloud Campus | Yes |
Duration | 1 year part-time |
Deakin course code | M560 |
Approval status | This course is approved by the University under the Higher Education Standards Framework. |
Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8. |
Please note this course is part-time only. |
Course sub-headings
- Course overview
- Indicative student workload
- Career opportunities
- Participation requirements
- Mandatory student checks
- Fees and charges
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
Course overview
Supercharge your career prospects and earning potential in under 12 months at Deakin Business School.
The world of marketing is witnessing a dramatic transformation. How organisations work and implement marketing in practice is changing at breakneck speed. It is crucial that practitioners of the future are skilled across a vast set of marketing technology solutions.
The new Graduate Certificate in Marketing Technology at Deakin Business School equips marketing professionals with essential MarTech knowledge and capabilities needed to survive and thrive.This course is suited to anyone who wishes to enhance their existing marketing expertise with the latest thinking about technology enhanced marketing practice.
Learn from award winning practitioners and academics with industry insights
Developed in response to industry demand, the Graduate Certificate of Marketing Technology is a step up from digital marketing. Critically, your learning is delivered by Deakin Business School, ensuring a commercial sustainability lens on marketing benefits and outcomes. Your instructors blend the world’s best minds in marketing science and practice. They possess strong applied technology and analytical skills and are published in the most elite business journals in the world.
The graduate certificate prepares you to be able to:
- Design or recommend a strategic MarTech eco-system suitable for your organisation.
- Activate data insights and assure marketing performance.
- Design and manage customer interactions holistically over the entire customer journey.
- Embrace artificial intelligence, automation and technology platforms.
Indicative student workload
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Career opportunities
Whether you’re currently working in the industry or looking to move into a financial planning role, you’ll be well prepared to excel in a variety of positions including:
- media coordinator
- search manager
- social media coordinator
- search engine marketing manager
- media manager
- marketing analyst
- email marketing specialist
- search engine optimisation analyst
- digital media manager
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Fees and charges
Fees and charges vary depending on your course, the type of fee place you hold, your commencement year, the units you choose and your study load. To find out about the fees and charges that apply to you, visit the Current students fees website or our handy Fee estimator to help estimate your tuition fees.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as photocopying or travel.
Course Learning Outcomes
Graduate Learning Outcome | Course Learning Outcome |
Discipline specific knowledge and capabilities | Apply specialised knowledge of marketing technology to manage marketing activities effectively and efficiently |
Communication | Communicate in marketing and business contexts using appropriate tools and techniques |
Digital literacy | Obtain, manage, interpret and disseminate appropriate marketing information using marketing technology to optimise marketing activity outcomes |
Critical thinking | Critically analyse, evaluate and synthesise marketing data, information, and theories for marketing decision-making |
Problem solving | Use marketing technology to generate Marketing solutions to complex, real-world problems |
Self-management | Not explicitly addressed as a learning outcome in this award |
Teamwork | Not explicitly addressed as a learning outcome in this award |
Global citizenship | Engage professionally with the social, cultural, and ethical issues that affect marketing globally |
Course rules
To complete the Graduate Certificate of Marketing Technology, students must attain a total of 4 credit points, consisting of 4 credit points of core units, plus completion of the compulsory 0-credit point module, MAI010 Academic Integrity Module.
Most units (think of units as 'subjects') are equal to 1 credit point.
Course structure
Compulsory 0-credit point module
To be completed in the first trimester of study:-
MAI010 | Academic Integrity Module |
Core units
MIS716 | Artificial Intelligence Strategies and Enterprise Applications |
MMK737 | Digital and Social Media Marketing |
MIS784 | Marketing Analytics |
MMK710 | Fundamentals of Martech |
Work experience
This course does not require students to complete compulsory work integrated learning units.
Other course information
Mandatory student checksAny unit which contains work-integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. Refer to the relevant unit guide.
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Further information
Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.
- Contact Student Central