Graduate Certificate of Marketing Technology
2024 Deakin University Handbook
| Year | 2025 course information |
|---|---|
| Award granted | Graduate Certificate of Marketing Technology |
| Deakin course code | M560 |
| Faculty | Faculty of Business and Law |
| Campus | Offered at Burwood (Melbourne) |
| Online | Yes |
| Duration | 1 year part-time |
| Course Map - enrolment planning tool | This course map is for new students commencing from Trimester 1 2025 Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8 |
Please note this course is part-time only. | |
Course sub-headings
- Course overview
- Indicative student workload
- Professional recognition
- Career opportunities
- Participation requirements
- Mandatory student checks
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
- Fees and charges
Course overview
The world of marketing is witnessing a dramatic transformation. How organisations work and implement marketing in practice is changing at breakneck speed. It is crucial that practitioners of the future are skilled across a vast set of marketing technology solutions. Supercharge your career prospects and earning potential in under 12 months with Deakin’s Graduate Certificate of Marketing Technology.
This course equips marketing professionals with the essential MarTech knowledge and capabilities to drive business success. Suited to anyone who wishes to enhance their existing marketing expertise with the latest thinking about technology enhanced marketing practice, you will learn from award-winning practitioners and academics with valuable industry insights.
Want to propel your career prospects with sought-after MarTech skills?
Developed in response to industry demand, the Graduate Certificate of Marketing Technology is a step up from digital marketing. Critically, your learning is delivered by Deakin Business School, ensuring a commercial sustainability lens on marketing benefits and outcomes. Your instructors blend the world’s best minds in marketing science and practice. They possess strong applied technology and analytical skills and are published in the most elite business journals in the world.
The graduate certificate prepares you to be able to:
- Design or recommend a strategic MarTech eco-system suitable for your organisation.
- Activate data insights and assure marketing performance.
- Design and manage customer interactions holistically over the entire customer journey.
- Embrace artificial intelligence, automation and technology platforms.
Indicative student workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Professional recognition
Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.
Career opportunities
Whether you’re currently working in the industry or looking to move into a tech-oriented marketing role, you will be well prepared to excel in a variety of positions including:
- email marketing specialist
- digital media manager
- marketing analyst
- media coordinator
- media manager
- search engine marketing manager
- search engine optimisation analyst
- search manager
- social media coordinator.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Apply specialised knowledge of marketing technology to manage marketing activities effectively and efficiently |
| Communication | Communicate in marketing and business contexts using appropriate tools and techniques |
| Digital literacy | Obtain, manage, interpret and disseminate appropriate marketing information using marketing technology to optimise marketing activity outcomes |
| Critical thinking | Critically analyse, evaluate and synthesise marketing data, information, and theories for marketing decision-making |
| Problem solving | Use marketing technology to generate Marketing solutions to complex, real-world problems |
| Self-management | Not explicitly addressed as a learning outcome in this award |
| Teamwork | Not explicitly addressed as a learning outcome in this award |
| Global citizenship | Engage professionally with the social, cultural, and ethical issues that affect marketing globally |
Course rules
To complete the Graduate Certificate of Marketing Technology students must pass 4 credit points and meet the following course rules to be eligible to graduate:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
- 4 credit points of core units
Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary.
Note:
- This course is part-time only.
Course structure
Compulsory 0-credit point module
To be completed in the first trimester of study:-
| DAI001 | Academic Integrity and Respect at Deakin |
Core units
| MIS716 | Artificial Intelligence Strategies and Enterprise Applications |
| MMK737 | Digital and Social Media Marketing |
| MIS784 | Marketing Analytics |
| MMK710 | Fundamentals of MarTech |
Work experience
This course does not require students to complete compulsory work integrated learning units.
Course duration
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Further information
Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.
- Contact Student Central
Fees and charges
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, and their study discipline or your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.