Executive Graduate Certificate of Sport Business

2024 Deakin University Handbook

Year

2024 course information

Award granted Executive Graduate Certificate of Sport Business
Deakin course codeM539
Faculty

Faculty of Business and Law

Campus

There is currently no intake into this course.

Duration

1 year part-time

Course Map - enrolment planning tool

The course map for new students commencing from Trimester 1 2024 will be available soon.
Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8

Currently no intake into this course. Final intake T1 2024.

INTERNATIONAL STUDENTS - International students should note that, due to visa regulations, this course can only be undertaken while living outside Australia.

Course sub-headings

Course overview

The next decade is set to be a transformational era in Australian sport. Study Deakin's Executive Graduate Certificate of Sport Business and develop the skills you need to be part of this pivotal time.

Australia has been selected to host a suite of major international sporting events including the 2027 Rugby World Cup and 2027 Netball World Cup: a line up that culminates with the 2032 Brisbane Olympic and Paralympic Games.

This highly anticipated era in sporting events will present exceptional career opportunities for suitably skilled professionals in the sport and allied leisure industries.

Are you looking to develop the expertise to help steer Australian sport through the next decade and beyond?

With no comparable courses in Australia, Deakin's Executive Graduate Certificate of Sport Business offers an unrivalled level of knowledge for managers and executives already working in the industry. Tailor the course to meet your specific employment goals – the flexible delivery of curriculum is geared towards the working professional.

Interested in taking your education further? This course is a pathway to the Executive Master of Sport Business. Students who complete the Executive Graduate Certificate of Sport Business will gain four credit points towards completion of the masters degree.

This graduate certificate prepares you to:

  • Understand and respond to contemporary issues in sport.
  • Develop negotiation skills and an awareness of the theories behind behavioural decision-making, game theory, decision analysis and dispute resolution.
  • Consider, articulate, and work within the ethical and social responsibilities of sport organisations.
  • Understand the regulation and commercialisation of sport and the interaction between sport regulation and the law.

Indicative student workload

There is an expectation that the students will undertake at least 150 hours of learning and assessment activities per Deakin credit point.

Professional recognition

Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.

Career opportunities

This course is an ideal entry point for mid to senior level executives and managers who want to build on their current sports management career. If you’re looking to study further, the option to continue into the Executive Master of Sport Business is available.

As a graduate, roles you could secure include:

  • executive/senior manager of institutions/clubs and leagues
  • development/engagement officer
  • sports business strategist/analyst
  • sports marketing manager

Articulated courses

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, and their study discipline or your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place. For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities

Enhance and refine an advanced understanding of leadership and management that are unique to the sport business through integrated and comprehensive analysis and application of theory from business and allied disciplines in order to provide expert management and leadership in sport organisations and the broader sport industry.

Communication

Enhance expert written, oral and visual communication skills to interpret and transmit knowledge and ideas regarding complex and specialist concepts for diverse stakeholders (expert and non-expert) involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings.

Digital literacy

Not explicitly addressed as a learning outcome in this award

Critical thinking

Refine and articulate a specialised set of high order cognitive and technical skills including critical analysis and problem-solving skills for leading in sport organisations and the broader sport industry.

Problem solving

Identify interdependencies and relationships between aspects of management and leadership in order to devise strategic solutions to advance commercial and social enhancements in sport organisations and the broader sport industry.

Self-management

Not explicitly addressed as a learning outcome in this award.

Teamwork

Not explicitly addressed as a learning outcome in this award.

Global citizenship

Not explicitly addressed as a learning outcome in this award.

Course rules

To complete the Executive Graduate Certificate of Sport Business, students must attain a total of 4 credit points consisting of 2 credit points of core units, plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity Module. and 2 credit points of course electives selected from the existing M709 Executive Master of Sport Business (excluding the capstone MMS710).

Course structure

Compulsory 0-credit point module

To be completed in the first trimester of study:-

DAI001Academic Integrity Module

Core units

MMS705Contemporary Issues in Sport

MMS707Sport Industry Regulation and Negotiation

Course electives

Select 2 credit points from:

MBA702Financial Decision Making

MMS702Fan and Participant Engagement

MMS706Sport Business Analytics

MMS708Sport Workforce Planning

MMS709Sport Leadership and Governance

MMS713Sport Policy and Development

MMS773Sport Media and Broadcasting

MMS774Sport Events and Venue Operations

or an elective approved by the Course Director

Work experience

This course does not require students to complete compulsory work integrated learning units.

Other course information

Course duration

Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.