Executive Graduate Certificate of Sport Business

2023 Deakin University Handbook

Note: You are seeing the 2023 view of this course information. These details may no longer be current. [Go to the current version]
Year

2023 course information

Award granted Executive Graduate Certificate of Sport Business
Course Map

This course map is for new students commencing from Trimester 1 2023.

Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.

Campus

This course is only offered Online

OnlineYes
Duration

1 year part-time

Deakin course codeM539
Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

This course is only available for part-time study.

INTERNATIONAL STUDENTS - International students should note that, due to visa regulations, this course can only be undertaken while living outside Australia.

Course sub-headings

Course overview

The next decade is set to be a transformational era in Australian sport.

Australia has been selected to host a suite of major international sporting events, including the 2023 FIFA Women's World Cup, 2026 Commonwealth Games in Victoria, 2027 Rugby World Cup and 2027 Netball World Cup. An incredible line up that culminates with the 2023 Brisbane Olympic and Paralympic Games.

This highly anticipated era in sporting events will present exceptional career opportunities for suitably skilled professionals in the sport and allied leisure industries. Study Deakin's Executive Graduate Certificate of Sport Business and develop the skills you'll need to be part of this pivotal time in Australian sport.

Are you looking to develop the expertise to help steer Australian sport through the next decade and beyond?

With no comparable courses in Australia, Deakin's Executive Graduate Certificate of Sport Business offers an unrivalled level of knowledge for managers and executives already working in the industry. Tailor the course to meet your specific employment goals – the flexible delivery of curriculum is geared towards the working professional.

Interested in taking your education further? This course is also a pathway to the Executive Master of Sport Business. Students who complete the Executive Graduate Certificate of Sport Business will gain four credit points towards completion of the masters degree.

This graduate certificate prepares you to:

  • Understand and respond to contemporary issues in sport.
  • Develop negotiation skills and an awareness of the theories behind behavioural decision-making, game theory, decision analysis and dispute resolution.
  • Consider, articulate, and work within the ethical and social responsibilities of sport organisations.
  • Understand the regulation and commercialisation of sport and the interaction between sport regulation and the law.

Indicative student workload

There is an expectation that the students will undertake at least 150 hours of learning and assessment activities per Deakin credit point.

Career opportunities

This course is an ideal entry point for mid to senior level executives and managers who want to build on their current sports management career. If you’re looking to study further, the option to continue into the Executive Master of Sport Business is available. 

As a graduate, roles you could secure include: 

  • Executive/Senior Manager of Institutions/Clubs and Leagues 
  • Development/Engagement Officer 
  • Sports Business Strategist/Analyst 
  • Sports Marketing Manager 

 

Articulated courses

Fees and charges

Fees and charges vary depending on your course, the type of fee place you hold, your commencement year and your study load. To find out about the fees and charges that apply to you, visit the Current students fees website or our handy Fee estimator to help estimate your tuition fees.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities

Enhance and refine an advanced understanding of leadership and management that are unique to the sport business through integrated and comprehensive analysis and application of theory from business and allied disciplines in order to provide expert management and leadership in sport organisations and the broader sport industry.

Communication

Enhance expert written, oral and visual communication skills to interpret and transmit knowledge and ideas regarding complex and specialist concepts for diverse stakeholders (expert and non-expert) involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings.

Digital literacy

Not explicitly addressed as a learning outcome in this award

Critical thinking

Refine and articulate a specialised set of high order cognitive and technical skills including critical analysis and problem-solving skills for leading in sport organisations and the broader sport industry.

Problem solving

Identify interdependencies and relationships between aspects of management and leadership in order to devise strategic solutions to advance commercial and social enhancements in sport organisations and the broader sport industry.

Self-management

Not explicitly addressed as a learning outcome in this award.

Teamwork

Not explicitly addressed as a learning outcome in this award.

Global citizenship

Not explicitly addressed as a learning outcome in this award.

Course rules

To complete the Executive Graduate Certificate of Sport Business, students must attain a total of 4 credit points consisting of 2 credit points of core units, plus completion of the compulsory 0-credit point module, MAI010 Academic Integrity Module and 2 credit points of course electives selected from the existing M709 Executive Master of Sport Business (excluding the capstone MMS710).

Course structure

Compulsory 0-credit point module

To be completed in the first trimester of study:-

MAI010Academic Integrity Module

Core units

MMS705Contemporary Issues in Sport

MMS707Sport Industry Regulation and Negotiation

 

Course electives

Select 2 credit points from:

MBA702Financial Decision Making

MMS702Fan and Participant Engagement

MMS706Sport Business Analytics

MMS708Sport Workforce Planning

MMS709Sport Leadership and Governance

MMS713Sport Policy and Development

MMS773Sport Media and Revenue Generation

MMS774Facility and Event Management

or an elective approved by the Course Director

Work experience

This course does not require students to complete compulsory work integrated learning units.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.