Graduate Certificate of Marketing
2020 Deakin University Handbook
| Year | 2020 course information |
|---|---|
| Award granted | Graduate Certificate of Marketing |
| Course Map | This course map is for new students commencing from Trimester 2 2020. This course map is for new students commencing from Trimester 3 2020. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| Campus | Offered at Burwood (Melbourne) |
| Cloud Campus | Yes |
| Duration | 1 year part-time |
| Deakin course code | M528 |
| Approval status | This course is approved by the University under the Higher Education Standards Framework. |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8. |
Please note: This course is available part-time only. For students who commenced before Trimester 2 2020 please refer to previous version of M528 Graduate Certificate of Marketing | |
Course sub-headings
- Course overview
- Indicative student workload
- Career opportunities
- Participation requirements
- Mandatory student checks
- Fees and charges
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
- Other learning experiences
Course overview
Build on your marketing knowledge and skills by learning a solid and rational structure for marketing practice. The units in this course will help you to better structure marketing plans and programs to achieve your marketing goals.
The Graduate Certificate of Marketing builds your skills in research, data analysis and strategic thinking. This is an investment in your professional future. The course is suitable for applicants with relevant work experience who have not completed a bachelor degree.
Completing the Graduate Certificate of Marketing means that you are on the path to obtaining Deakin’s Graduate Diploma of Marketing, and ultimately a Master of Marketing degree.
Indicative student workload
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Career opportunities
There is continued industry demand for marketing graduates. This is because a wide range of industries now deploy marketing as a powerful tool to add-value to their offerings. In these businesses, marketers are professionals who develop strategies to make better use of company resources, maintain and foster relationships between customers, and manage the customer experience in today’s dynamic environment.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.Fees and charges
Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.
Course Learning Outcomes
| Graduate Learning Outcome | Course Learning Outcome |
| Discipline specific knowledge and capabilities | Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management. |
| Communication | Apply and demonstrate advanced communication skills in marketing and business contexts. |
| Critical thinking | Analyse and apply critical analysis skills to the (business) marketing environment. |
| Problem solving | Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications. |
Course rules
To complete the Graduate Certificate of Marketing, students must complete 4 core units plus completion of compulsory 0-credit point unit, MAI010 Academic Integrity.
Course structure
Core units
| MPT732/MPK732 | Marketing Management * |
| MPK713 | Consumer Behaviour |
| MMK738 | Integrated Marketing Communication |
| MMK739 | Strategic Brand Management |
*MPT code denotes Study Tour version of the unit
Course structure
Compulsory 0-credit point unit
To be completed in the first trimester of study:-
| MAI010 | Academic Integrity |
Work experience
This course does not require students to complete compulsory work integrated learning units.Other course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Further information
Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.
- Contact Student Central
Other learning experiences
This course includes the option of other learning experiences including the study tour unit.
MPT732 Marketing Management (Tour)