Graduate Certificate of Business (Sport Management)
2027 Deakin University Handbook
| Year | 2027 course information |
|---|---|
| Award granted | Graduate Certificate of Business (Sport Management) |
| Course credit points | 4 |
| Deakin course code | M518 |
| Course version | 2 |
| Faculty | Faculty of Business and Law |
| Course information | For students who commenced from 2003 onwards |
| Campus | Offered at Burwood (Melbourne), Online |
| Duration | 0.5 year full-time or part-time equivalent |
| Course map - enrolment planning tool | This course map is for new students commencing from Trimester 1 2027 Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8 |
| Supplementary information | This course is offered part-time in Trimester 1 and full-time in Trimester 2 and Trimester 3. Note: Trimester 3 intake is available to domestic students only. |
Course sub-headings
- Course overview
- Indicative student workload
- Career opportunities
- Participation requirements
- Mandatory student checks
- Pathways
- Course learning outcomes
- Course rules
- Course structure
- Work experience
- Fees and charges
Course overview
Build your career in the business of sport with Deakin's Graduate Certificate of Business (Sport Management). Designed for professionals looking to enter or advance within the sport industry, this course develops the practical business and management skills needed to support sport organisations, events and programs in a competitive and evolving sector.
You will explore key areas of sport management, including marketing, operations and strategy, while building an understanding of how sport is structured, governed and delivered in Australia. Complete this focused postgraduate qualification in a short timeframe and gain industry-relevant skills that can enhance your career opportunities or provide a pathway into the Master of Business (Sport Management).
Indicative student workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Career opportunities
The Graduate Certificate is ideal for those beginning a career in sport management or looking to transition into the field.
Career opportunities include:
- sport marketing and sponsorship manager
- sport business consultant or analyst
- club or league operations manager
- athlete development manager
- event and venue operations manager
- sport partnerships and commercial manager
- player agent
- policy and planning advisor (sport and recreation)
- high performance program manager
- community engagement or development officer
- sport public relations or social media manager.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Pathways
This course can be a pathway to:
Master of Business (Sport Management) (M748)
Course learning outcomes
| Course Learning Outcomes | |
|---|---|
| Discipline-specific knowledge and capabilities | Develop a comprehensive understanding of the elements of management that are unique to the sport business through analysis and application of theory from business and allied disciplines in order to provide effective management and leadership in sport organisations. |
| Communication | Develop advanced written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings. |
| Digital literacy | Not explicitly addressed as a learning outcome in this award |
| Critical thinking | Not explicitly addressed as a learning outcome in this award |
| Problem solving | Demonstrate a specialised set of high order cognitive and technical skills including critical analysis and problem-solving skills for managing in the sport industry. |
| Self-management | Not explicitly addressed as a learning outcome in this award |
| Teamwork | Not explicitly addressed as a learning outcome in this award |
| Global citizenship | Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) in the sport industry. |
Note – From 2026, Deakin commenced introducing Graduate Attributes (GAs), which define the distinctive characteristics of a Deakin graduate. You may notice some courses still refer to Graduate Learning Outcomes (GLOs) during this transition period.
Course rules
To complete the Graduate Certificate of Business (Sport Management) you must pass 4 credit points. This includes:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in your first study period
- 3 credit points of core units
- 1 credit point of course elective units.
Most units are equal to one credit point.
Students are required to meet the University's academic progress and conduct requirements.
Course structure
Compulsory 0-credit point module
To be completed in the first trimester of study:-
| DAI001 | Academic Integrity and Respect at Deakin |
Core units
| MMS711 | Introduction to the Sport Industry |
| MMS712 | Sport Marketing |
| MMS714 | The Sport Workplace |
Course electives
Plus one unit from:
| MAA702 | Accounts, Accountability and Governance |
| MMS704 | Sport Ethics and Integrity |
Work experience
This course does not require students to complete compulsory work integrated learning units.
Course duration
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Fees and charges
Tuition fees will vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, your study load and/or unit discipline.
Your tuition fees will increase annually at the start of each calendar year. All fees quoted are in Australian dollars ($AUD) and do not include additional costs such as textbooks, computer equipment or software, other equipment, mandatory checks, travel, consumables and other costs.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.
Further information
Contact Student Central for assistance in course planning, choosing the right units and explaining course rules and requirements. Student Central can also provide information for a wide range of services at Deakin. To help you understand the University vocabulary, please refer to our Enrolment codes and terminology page.