Graduate Certificate of Business (Sport Management)

2025 Deakin University Handbook

Year

2025 course information

Award granted Graduate Certificate of Business (Sport Management)
Deakin course codeM518
Faculty

Faculty of Business and Law

CampusOffered at Burwood (Melbourne)
OnlineYes
Duration 0.5 year full-time or part-time equivalent
Course Map - enrolment planning tool

This course map is for new students commencing from Trimester 1 2025

Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8

Course sub-headings

Course overview

Get an insight into the business side of sport with Deakin’s Graduate Certificate of Business (Sport Management). Study at a top 3 business school in Victoria* and advance your sport career with skills in management, marketing, events, facilities and finance.

Designed to cover the fundamentals of the sport management industry, you will learn how sport is delivered in Australia and how business functions in a sports context while building the specialised knowledge and skills required by sport managers.

Are you looking to build your career in sport management?

The Graduate Certificate of Business (Sport Management) gives you the skills to start or build your career within the multi-billion dollar Australian sporting industry.

At Deakin you will learn from academics who are experts in their field. You will also benefit from strong industry connections such as the Geelong Football Club, Melbourne Vixens and Netball Victoria which ensure the relevance of everything we teach.

This course can be used as a pathway to further studies including Deakin’s Master of Business (Sport Management).

*AFR BOSS Best Business Schools 2024

 

Indicative student workload

You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Pathways

This course can be a pathway to:

Master of Business (Sport Management) (M748)

 

Course Learning Outcomes

Deakin Graduate Learning Outcomes Course Learning Outcomes
Discipline-specific knowledge and capabilities Develop a comprehensive understanding of the elements of management that are unique to the sport business through analysis and application of theory from business and allied disciplines in order to provide effective management and leadership in sport organisations
Communication Develop advanced written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors and those involved in delivery of sport at community through to elite settings
Digital literacy Not explicitly addressed as a learning outcome in this award
Critical thinking Demonstrate a specialised set of high order cognitive and technical skills including critical analysis and problem solving skills for managing in the sport industry
Problem solving Identify and address issues, create high quality solutions towards commercial and social improvements and implement efficient strategic and operational outcomes in the sport industry
Self-management Demonstrate advanced skills to work independently and take responsibility for continuing professional development
Teamwork Work with others to contribute to collaborative outcomes and be able to take on roles towards demonstration of leadership within the sport industry
Global citizenship Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) in the sport industry

Course rules

To complete the Graduate Certificate of Business (Sport Management) students must pass 4 credit points and meet the following course rules to be eligible to graduate: 

  • DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
  • 3 credit points of core units
  • 1 credit point of course elective units

Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary. 

Course structure

Compulsory 0-credit point module

To be completed in the first trimester of study:-

DAI001 Academic Integrity and Respect at Deakin

Core units

MMS711Introduction to the Sport Industry

MMS714The Sport Workplace

MAA702Financial Interpretation

Course electives

Plus one unit from:

MMS704Sport Ethics and Integrity

MMS712Sport Marketing

Work experience

This course does not require students to complete compulsory work integrated learning units.


Course duration

Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, and their study discipline or your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Estimate your fees

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.