Graduate Certificate of Business (Sport Management)
2025 Deakin University Handbook
| Year | 2026 course information |
|---|---|
| Award granted | Graduate Certificate of Business (Sport Management) |
| Deakin course code | M518 |
| Course Credit Points | 4 |
| Course version | 2 |
| Faculty | |
| Course Information | For students who commenced from 2003 onwards |
| Campus | Offered at Burwood (Melbourne), Online |
| Duration | 0.5 year full-time or part-time equivalent |
| Course Map - enrolment planning tool | This course map is for new students commencing from Trimester 1 2026 Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8 |
| Supplementary Information | This course is offered part-time in Trimester 1 and full-time in Trimester 2 |
Course sub-headings
- Course overview
- Indicative student workload
- Career opportunities
- Participation requirements
- Mandatory student checks
- Pathways
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
- Fees and charges
Course overview
Get an insight into the business side of sport with Deakin’s Graduate Certificate of Business (Sport Management). Study at a top 3 business school in Victoria* and advance your sport career with skills in management, marketing, events, facilities and finance.
Designed to cover the fundamentals of the sport management industry, you will learn how sport is delivered in Australia and how business functions in a sports context while building the specialised knowledge and skills required by sport managers.
Are you looking to build your career in sport management?
The Graduate Certificate of Business (Sport Management) gives you the skills to start or build your career within the multi-billion dollar Australian sporting industry.
At Deakin you will learn from academics who are experts in their field. You will also benefit from strong industry connections such as the Geelong Football Club, Melbourne Vixens and Netball Victoria which ensure the relevance of everything we teach.
This course can be used as a pathway to further studies including Deakin’s Master of Business (Sport Management).
*AFR BOSS Best Business Schools 2024
Indicative student workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Career opportunities
The Graduate Certificate is ideal for those beginning a career in sport management or looking to transition into the field.
Career opportunities include:
- membership and ticketing coordinator
- sport development or engagement officer
- venue or event assistant manager
- club administrator
- sport marketing assistant
- team operations support officer
- sport programs or participation officer.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Pathways
This course can be a pathway to:
Master of Business (Sport Management) (M748)
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Develop a comprehensive understanding of the elements of management that are unique to the sport business through analysis and application of theory from business and allied disciplines in order to provide effective management and leadership in sport organisations. |
| Communication | Develop advanced written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings. |
| Digital literacy | Not explicitly addressed as a learning outcome in this award |
| Critical thinking | Not explicitly addressed as a learning outcome in this award |
| Problem solving | Demonstrate a specialised set of high order cognitive and technical skills including critical analysis and problem-solving skills for managing in the sport industry. |
| Self-management | Not explicitly addressed as a learning outcome in this award |
| Teamwork | Not explicitly addressed as a learning outcome in this award |
| Global citizenship | Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) in the sport industry. |
Course rules
To complete the Graduate Certificate of Business (Sport Management) students must pass 4 credit points and meet the following course rules to be eligible to graduate:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
- 3 credit points of core units
- 1 credit point of course elective units
Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary.
Course structure
Compulsory 0-credit point module
To be completed in the first trimester of study:-
| DAI001 | Academic Integrity and Respect at Deakin |
Core units
| MMS711 | Introduction to the Sport Industry |
| MMS712 | Sport Marketing |
| MMS714 | The Sport Workplace |
Course electives
Plus one unit from:
| MAA702 | Financial Interpretation |
| MMS704 | Sport Ethics and Integrity |
Work experience
This course does not require students to complete compulsory work integrated learning units.
Course duration
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Fees and charges
Tuition fees will vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, your study load and/or unit discipline.
Your tuition fees will increase annually at the start of each calendar year. All fees quoted are in Australian dollars ($AUD) and do not include additional costs such as textbooks, computer equipment or software, other equipment, mandatory checks, travel, consumables and other costs.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.
Further information
Contact Student Central for assistance in course planning, choosing the right units and explaining course rules and requirements. Student Central can also provide information for a wide range of services at Deakin.