Bachelor of Business (Sport Management)

2020 Deakin University Handbook

Note: You are seeing the 2020 view of this course information. These details may no longer be current. [Go to the current version]

Year	2020 course information
Award granted	Bachelor of Business (Sport Management)
Course Map	This course map is for new students commencing from Trimester 1 2020. This course map is for new students commencing from Trimester 2 2020. This course map is for new students commencing from Trimester 3 2020. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.
Campus	Offered at Burwood (Melbourne)
Cloud Campus	Yes
Duration	3 years full-time or part-time equivalent
CRICOS course code	072593G Burwood (Melbourne)
Deakin course code	M391
Approval status	This course is approved by the University under the Higher Education Standards Framework.
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

Course sub-headings

Course overview

Make your business mark behind the scenes in the dynamic sports industry through Deakin’s Bachelor of Business (Sport Management).You’ll learn skills required to manage sports organisations, coordinate sporting competitions and major events, and work in community-based sporting programs. With the increased professionalism of sport, you’ll learn how to manage the business of sport, with specialised learning in marketing, finance, management and law. You can also build your expertise with a complementary business major.

Want to help shape the future of your favourite sports?

This course takes you beyond the ground. You’ll learn skills required to manage sports organisations, hold sporting competitions and major events, and work in community-based sporting programs.

As well as a foundation in business with subjects like marketing, finance, management and law, you’ll undertake specialised sport management topics including:

*sport and the law
*sport in society
*sport leadership and governance
*sport marketing.

You’ll also participate in industry placements, with at least 100 hours in a host sporting organisation, so you can apply your knowledge in a practical environment.

Learn from teachers who are leaders in their field. You’ll benefit from their up-to-the-minute knowledge and strategies, while growing your professional networks through their vast connections.

Speaking of connections, having the longest-running sport management course in Australia has allowed us to build strong relationships with partners from all sectors within the sports industry. Some of these partners include AFL Victoria, Geelong Football Club, Netball Australia, Cricket Australia, Nike and the Victorian Institute of Sport. Kickstart your career by engaging with industry professionals who share your passion for sport.

With this qualification, you'll be well equipped to work with organisations that support sport, such as sport promoters and player agents, sporting goods manufacturers and retailers and facility management.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Professional recognition

Deakin Business School is accredited by AACSB International, the longest-serving global accrediting body for business schools in the world. Only 5% of business schools worldwide are AACSB accredited.

Career opportunities

The professionalisation of sport in Australia and globally – especially women’s and junior sport – has opened the door to exciting new roles and pathways. Sports including Australian Rules football, basketball, cricket, tennis and golf, plus national and state sporting organisations, all require professionally trained people to work for them.
Career opportunities include:

* business coach

* fitness instructor

* business development manager

* player agent

* professional players’ manager

* professional sports association official

* sports administrator

* sports coach

* sports development officer

* sports event coordinator

* sports governance official

* sports journalist

* sports management consultant

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.

Course Learning Outcomes

Graduate Learning Outcome	Course Learning Outcome
Discipline specific knowledge and capabilities	Demonstrate core knowledge of the elements of management that are unique to sport business through analysis and application of theory from business and allied disciplines in order to provide effective management in sport organisations.
Communication	Develop written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings.
Digital literacy	Select and use a range of digital technologies in appropriate ways to manage and disseminate relevant information to stakeholders in the sport industry.
Critical thinking	Demonstrate the ability to exercise reasoned judgement and reflection in relation to managing in the sport industry.
Problem solving	Identify and address issues, formulate solutions related to commercial and social improvements in the sport industry and implement efficient strategic and operational outcomes for organisations in the sport industry.
Self-management	Demonstrate skills to work independently and take responsibility for continuing professional development.
Teamwork	Constructively engage in teams to contribute to collaborative outcomes and be able to take on roles towards demonstration of sound management within the sport industry.
Global citizenship	Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural).

Course rules

To complete the Bachelor of Business (Sport Management), students must attain a total of 24 credit points plus completion of the compulsory 0-credit point unit, MAI010 Academic Integrity. Most units (think of units as 'subjects') are equal to 1 credit point. Most students choose to study 4 units per trimester, and usually undertake 2 trimesters each year.

To complete the course you must include:-

16 credit points of core units (8 credit points of sport management units and 8 credit points of business units)
completion of MAI010 Academic Integrity (0-credit-point compulsory unit)
8 credit points of elective units selected from Level 2 and above undergraduate units offered by the University, subject to eligibility (the 8 credit points of electives may include a major sequence)
Level 1 - no more than 10 credit points
Level 3 - at least 6 credit points (4 credit points must be course grouped to a Faculty of Business and Law undergraduate degree)

Course structure

Compulsory 0-credit point unit

To be completed in the first trimester of study:

MAI010

Academic Integrity

Course structure

Elective units

The 8 credit points of elective units enable students to complete a major sequence of their choice, or students may choose any Level 2 or above units offered by the University including the elective unit listed below:

MMS314

Planning for Sport Policy and Development

Course structure

Core units

Sport Management Core Units

Sport and the Law

Sport Organisation

Sport in Society

Managing High Performance Sport

MMS306

Sport Management Practicum

MMS307

Sport Facility and Event Management

MMS308

Sport Marketing

MMS313

Sport Leadership and Governance

Business Core Units

MAA103

Accounting for Decision Making

MAE101

Economic Principles

MAF101

Fundamentals of Finance

MIS171

Business Analytics

MLC101

Law for Commerce

MMK101

Marketing Fundamentals

MMM132

Management

MWL101

Professional Insight

Work experience

Elective units may provide the opportunity for Work Integrated Learning experiences.

More information: WIL Programs

Other course information

Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.

Contact Student Central

Other learning experiences

This course includes the option of other learning experiences (ie an approved international learning experience)