Bachelor of Business (Sport Management)
2025 Deakin University Handbook
| Year | 2026 course information |
|---|---|
| Award granted | Bachelor of Business (Sport Management) |
| Deakin course code | M391 |
| Course Credit Points | 24 |
| Course version | 2 |
| Faculty | |
| Course Information | For students who commenced from 2011 onwards |
| Campus | Offered at Burwood (Melbourne), Online |
| Duration | 3 years full-time or part-time equivalent |
| Course Map - enrolment planning tool | This course map is for new students commencing from Trimester 1 2026 Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| CRICOS code | 072593G Burwood (Melbourne) |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7 |
Course sub-headings
- Course overview
- Indicative student workload
- Professional recognition
- Career opportunities
- Participation requirements
- Mandatory student checks
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
- Other learning experiences
- Fees and charges
Course overview
Make your mark behind the scenes in the dynamic sport industry with Deakin's Bachelor of Business (Sport Management). Build the skills required to manage sport organisations, coordinate competitions and major events, and lead community-based sport programs. Learn to manage the business side of sport through specialised training in sport marketing, finance, management and law, event and facility management – so you graduate ready to thrive in increasingly professionalised sport environments. You can also expand your business expertise by completing a complementary business major.
Benefit from exclusive opportunities with leading organisations such as the Melbourne Cricket Club (MCC), AFL, Swimming Australia, Geelong Cats and Netball Victoria. These industry partnerships open the door to exciting placements and real-world learning that connect you with the best in the business.
Want to help shape the future of your favourite sports?
Develop the skills to make a significant impact through immersive, practical experience. You will engage in industry placements completing at least 100 hours with a host sporting organisation, so you can apply your knowledge in real-world settings. Learn from teachers who are leaders in their field. B Benefit from their industry expertise and insights, while growing your professional network through their strong connections. With this qualification, you will be l well-prepared to work with organisations that support sport, such as sport promoters and player agents, sporting goods manufacturers and retailers and facility management.
Indicative student workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Professional recognition
Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.
Career opportunities
The professionalisation of sport in Australia and globally – especially women’s and junior sport – along with the golden decade of sport has opened the door to exciting new roles and pathways. As the #1 Victorian university for graduate employment, Deakin prepares you to thrive in career opportunities including:
- advertisement and sponsorship consultant
- commercial partnership administrator
- competitions coordinator/manager
- corporate partnerships coordinator/manager
- event operations coordinator/manager
- facility manager
- media and marketing manager
- participation coordinator/manager
- player agent
- professional players’ manager
- social media officer
- sport analyst
- sport management consultant
- ticketing and engagement coordinator.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Demonstrate core knowledge of the elements of management that are unique to sport business through analysis and application of theory from business and allied disciplines in order to provide effective management in sport organisations |
| Communication | Develop written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors and those involved in delivery of sport at community through to elite settings |
| Digital literacy | Select and use a range of digital technologies in appropriate ways to manage and disseminate relevant information to stakeholders in the sport industry |
| Critical thinking | Demonstrate the ability to exercise reasoned judgement and reflection in relation to managing in the sport industry |
| Problem solving | Identify and address issues, formulate solutions related to commercial and social improvements in the sport industry and implement efficient strategic and operational outcomes for organisations in the sport industry |
| Self-management | Demonstrate skills to work independently and take responsibility for continuing professional development |
| Teamwork | Constructively engage in teams to contribute to collaborative outcomes and be able to take on roles towards demonstration of sound management within the sport industry |
| Global citizenship | Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) |
Course rules
To complete the Bachelor of Business (Sport Management) students must pass 24 credit points and meet the following course rules to be eligible to graduate:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
- 16 credit points of core units
- 8 credit points of open elective units (which may include a major)
- a maximum of 10 credit points at level 1
- a minimum of 6 credit points at level 3 (4 credit points of Faculty of Business and Law units)
Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary.
Course structure
Compulsory 0-credit point module
To be completed in the first trimester of study:
| DAI001 | Academic Integrity and Respect at Deakin |
Core units
Business Core Units
| MAA103 | Accounting for Decision Making |
| MAE101 | Economic Principles |
| MAF101 | Fundamentals of Finance |
| MIS171 | Business Analytics |
| MLC101 | Law for Commerce |
| MMK101 | Marketing Fundamentals |
| MMM132 | Management |
| MWL101 | Professional Insight |
Sport Management Core Units
| MLC310 | Sport and the Law |
| MMS100 | Sport Organisation |
| MMS201 | Sport in Society |
| MMS202 | High Performance Sport Environments |
| MMS306 | Sport Industry Experience |
| MMS307 | Sport Facility and Event Management |
| MMS308 | Sport Marketing |
| MMS320 | Sport Innovation and Entrepreneurship (Capstone) |
Open elective units
The 8 credit points of open elective units may be selected from:
- A major/minor of your choice^
- any Level 2 or Level 3 units offered by the University (subject to availability)^^
^recommended: a major or minor(s) from the Bachelor of Commerce or Sports Journalism
^^ recommended elective:
| MMS314 | Sport Policy and Development |
Work experience
This course provides students the opportunity to complete one or more work integrated learning units.
Explore Business and Law WIL opportunities.
International Students:
This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.
For information about how WIL units may impact student visa holder work rights, please visit Home Affairs. See 8105 Work limitation.
Course duration
You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.
Other learning experiences
This course includes the option of other learning experiences (ie an approved international learning experience)
Fees and charges
Tuition fees will vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, your study load and/or unit discipline.
Your tuition fees will increase annually at the start of each calendar year. All fees quoted are in Australian dollars ($AUD) and do not include additional costs such as textbooks, computer equipment or software, other equipment, mandatory checks, travel, consumables and other costs.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.
Further information
Contact Student Central for assistance in course planning, choosing the right units and explaining course rules and requirements. Student Central can also provide information for a wide range of services at Deakin.