Bachelor of Business Analytics

2024 Deakin University Handbook

Year	2025 course information
Award granted	Bachelor of Business Analytics
Deakin course code	M340
Faculty	Faculty of Business and Law
Campus	Offered at Burwood (Melbourne)
Online	Yes
Duration	3 years full-time or part-time equivalent
Course Map - enrolment planning tool	This course map is for new students commencing from Trimester 1 2025. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.
CRICOS course code	098469G Burwood (Melbourne)
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7

Course sub-headings

Course overview

Launch a career in the booming world of business insights with Deakin's Bachelor of Business Analytics. With hands-on experience in real-world projects, you will become a confident business analytics translator capable of unlocking innovative solutions for businesses using data insights.

In Victoria's longest running specialised business analytics course, you will learn practical commercial skills to interpret data and information, so you can solve complex organisational problems and create opportunities for businesses. Work on real-world projects, practise with the analysis tools used by professionals and get industry experience translating insights into impact. Better still, the strategic input of our industry partners, including IBM, Deloitte and PwC, feeds into course content. This ensures you graduate with a degree that is built for the needs of business, today and into the future.

Ready to lead critical business decisions with data-driven insights?

Gain an understanding of how organisations structure information architecture and how technology can enhance processes, products, and services by practising with state-of-the-art data management and analytics tools.

Study Deakin's Bachelor of Business Analytics and develop critical thinking and analysis skills through topics like:

artificial intelligence
business intelligence and data warehousing
data analysis
information architecture
information security and governance
planning commercial systems
processes and workflows
professional and business ethics
project management.

Learn to find meaning and extract value from data by applying creativity to real-world problems. We’ll equip you with data analysis skills and teach you how to apply problem-solving and creative thinking to the needs of business, science and society.

Grow your professional network before you graduate and gain valuable experience with work-integrated learning opportunities, including community-based volunteering, team projects and business internships. Plus, our world-class business analytics program is taught by teachers who are active professionals, giving you access to current knowledge in the field.

Indicative student workload

You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Professional recognition

Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.

Completion of the Bachelor of Business Analytics and associated double degree courses grants eligibility for entry as a professional member of the Australian Computer Society (ACS).

Career opportunities

As a business data analyst , you will play a key role ensuring organisations achieve real impact from analytics initiatives. By 2026, there is projected to be a 12.9% increase in business and systems analysts' jobs in Australia.*

As a Deakin graduate, you will have the business mindset and practical experience needed to meet this demand. You’ll be set up for success in a variety of roles including:

artificial intelligence specialist
big data engineer
business analytics translator
business analyst
business intelligence specialist
computer system analyst
data analyst
digital transformation consultant
information analyst
information manager/officer
market analyst
predictive modeller
social media analyst.

^{*Employment projections, Labour Market Insights, National Skills Commission, Australian Government}

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Course Learning Outcomes

Deakin Graduate Learning Outcomes	Course Learning Outcomes
Discipline-specific knowledge and capabilities	Develop and apply broad and coherent knowledge of the foundation theories, concepts and practice of business analytics within an organisation or social settings
Communication	Communicate ideas and concepts, with consideration to impacts and outcomes, to specialist and non-specialist audiences (using appropriate tools, technologies and techniques)
Digital literacy	Use appropriate business analytics technologies to source, evaluate and analyse information relevant to organisational or social settings
Critical thinking	Apply critical and creative thinking skills in a variety of business analytics settings
Problem solving	Identify and model problems and articulate broad business analytics solutions related to authentic situations in organisational or social settings
Self-management	Demonstrate intellectual independence and reflect on self-performance to identify and plan future professional development
Teamwork	Work collaboratively in diverse teams to produce and share business analytics solutions to problems in organisational or social settings
Global citizenship	Apply ethical frameworks and principles in the development and deployment of business analytics solutions to meet stakeholder needs

Course rules

To complete the Bachelor of Business Analytics students must pass 24 credit points and meet the following course rules to be eligible to graduate:

DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
15 credit points of core units
1 credit point of Work Integrated Learning (WIL) course elective units
8 credit points of open elective units
a maximum of 10 credit points at level 1
a minimum of 6 credit points at level 3

Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary.

Course structure

Compulsory 0-credit point units

To be completed in the first trimester of study.

DAI001

Academic Integrity and Respect at Deakin

Core units

MIS171

Business Analytics

MIS140

Introduction to Machine Learning for Business

MIS201

Digital Business Analysis

MIS202

Managing Data and Information

MIS211

Cyber Security and Governance

MIS231

Professional Ethics in the Digital Age

MIS271

Business Intelligence and Data Warehousing

MIS272

Predictive Analytics

MIS275

Decision Analytics

MIS362

Social Media Analytics and Data Driven Innovation

MIS313

Strategic Supply Chain Management

MIS384

Marketing Analytics

MIS398

Project Management

MIS373

Artificial Intelligence for Business

MIT399/MIS399

Applied Business Project ^(*Capstone)

plus one unit of Work Integrated Learning chosen from:

MWL305

Business for Social Impact

MWL316

Consultancy Experience

MWL317

Entrepreneurship Experience

MWL318

Internship

MWL319

International Consultancy Experience

or an approved international learning experience (study program, student exchange, overseas short course)

^*MIT coded unit denotes Study Tour option

Open elective units

Plus eight credit points of open elective units
which may include a 4 credit point minor selected from a specified list

Minor sequences

All students in the Bachelor of Business Analytics have the option to complete a minor sequence chosen from the following:

Retail Management MN-M30009
Security Management MN-S000003
Digital Finance MN-M30027

Work experience

This course provides students the opportunity to complete one or more work integrated learning units.

Explore Business and Law WIL opportunities.

International Students:

This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.

For information about how WIL units may impact student visa holder work rights, please visit Home Affairs. See 8105 Work limitation.

Course duration

Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.

Contact Student Central

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, and their study discipline or your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Estimate your fees

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.