Bachelor of Marketing (Psychology)
2027 Deakin University Handbook
| Year | 2027 course information |
|---|---|
| Award granted | Bachelor of Marketing (Psychology) |
| Deakin course code | M336 |
| Course credit points | 24 |
| Course version | 1 |
| Faculty | Faculty of Business and Law |
| Course information | For students who commenced from 2020 onwards |
| Campus | Offered at Burwood (Melbourne), Online |
| Duration | 3 years full-time or part-time equivalent |
| Course map - enrolment planning tool | This course map is for new students commencing from Trimester 1 2027 Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| CRICOS code | 0100820 Burwood (Melbourne) |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7 |
Course sub-headings
- Course overview
- Indicative student workload
- Professional recognition
- Career opportunities
- Participation requirements
- Mandatory student checks
- Pathways
- Course learning outcomes
- Course rules
- Course structure
- Work experience
- Other learning experiences
- Fees and charges
Course overview
Understand what truly motivates consumers by combining marketing and psychology to deeply analyse consumer behaviour and turn insights into powerful marketing campaigns that deliver real results.
Develop practical skills in marketing strategy, consumer behaviour, digital marketing and data driven decision-making, while building a deep understanding of how people think, feel and act. With its industry focus, practical projects and 80+ hours of work-integrated learning, the Bachelor of Marketing (Psychology) will help you turn theory into experience that stands out to employers. You will graduate prepared for roles in brand management, market research, customer experience and digital marketing and progress to becoming a Certified Practising Marketer. Or choose to continue your studies towards becoming a registered psychologist.
Indicative student workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Professional recognition
The Bachelor of Marketing (Psychology) is accredited by the Australian Marketing Institute (AMI) and the Australian Psychological Accreditation Council (APAC).
Graduates will be eligible for a one-year credit reduction, needed to become a Certified Practicing Marketer by the AMI.
Completion of the course also provides students with an APAC accredited three-year degree in psychology. This allows students to then undertake additional study in pursuit of professional registration as a practising psychologist through the Psychology Board of Australia (PBA).
Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.
Career opportunities
Deakin is ranked the #1 Victorian university for course satisfaction, putting you in a strong position to choose from a diverse range of roles and industries, including: customer experience officer
- customer insights analyst
- customer journey expert
- advertiser
- consumer advocate
- communications manager
- digital marketing director
- insights data translator
- market and consumer research
- touchpoint and engagement designer
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Pathways
Expand your career options and create pathways into further study.
Unit selection
Students admitted to this course will be given advice on unit selection, however students must take responsibility for planning their own studies within the course structure and course rules.
Part-time studies
part-time study is available via Campus and online mode. part-time study refers to academic workload, not mode of study.
Course learning outcomes
| Course Learning Outcomes |
|---|
| Integrate theoretical knowledge of the disciplines of psychology and marketing in relation to human behaviour; apply a broad and coherent knowledge of psychology and marketing |
| Communicate knowledge and arguments effectively using the most appropriate means utilising clear, discipline appropriate, coherent and well-developed communication skills, including oral, written, and visual communications |
| Utilise online technologies to interact with others, access research and evaluate empirical evidence; and create, synthesise, and disseminate information in the domain of consumer psychology |
| Identify and critically evaluate information from diverse sources including academic and other; develop arguments, reports, or commentaries based on empirical research; and apply these skills in diverse contexts |
| Identify existing and theoretical problems related to consumer behaviour and psychology; design, plan, and construct solutions to these problems using knowledge of existing consumer psychological practice and empirical research; apply knowledge and skills toward the development of these solutions |
| Engage in independent learning and personal responsibility while managing resources and timelines; and use a self-reflective lens toward personal and professional development within the practices of marketing and psychology |
| Collaborate and communicate effectively in interdisciplinary teams; collaborate and engage with others from a range of backgrounds and in a range of diverse environments |
| Embody the value of global citizenship by engaging ethically, responsibly, sustainably, and effectively with local and global communities within diverse cultural, social, and regulatory frameworks |
Note – From 2026, Deakin commenced introducing Graduate Attributes (GAs), which define the distinctive characteristics of a Deakin graduate. You may notice some courses still refer to Graduate Learning Outcomes (GLOs) during this transition period.
Course rules
To complete the Bachelor of Marketing (Psychology) you must pass 24 credit points. This includes:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in your first study period
- 23 credit points of core units
- 1 credit point of Work Integrated Learning (WIL) course elective units
Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.
Students are required to meet the University's academic progress and conduct requirements.
Course structure
Compulsory 0-credit point module
To be completed in the first trimester of study:-
| DAI001 | Academic Integrity and Respect at Deakin |
Core units
| HPS104 | Foundations of Psychological Science |
| HPS105 | Foundations of Psychological Practice |
| HPS117 | Introduction to Psychology: Biopsychosocial Perspectives |
| HPS118 | Introduction to Psychology: Cross-Cultural and Indigenous Perspectives |
| HPS201 | Psychology Research Methods (Introductory) |
| HPS202 | Developmental Psychology (Child and Adolescent) |
| HPS203 | Cognitive Psychology |
| HPS204 | Social Psychology |
| HPS301 | Psychology Research Methods (Intermediate) |
| HPS307 | Personality Psychology |
| HPS308 | Psychopathology |
| HPS310 | Biological Psychology (Brain and Behaviour) |
| HPS304 | Social Psychology (Advanced) |
| MIS171 | Business Analytics |
| MMK101 | Marketing Innovation |
| MPB202 | Professional Identity and Career Development # |
| MMK351 | Customer Experience ^ |
| MMK266 | Consumer Psychology |
| MMT280/MMK280 | Brand Insights |
| MMK295 | Digital Content Marketing |
| MMK365 | Marketing Insights |
| MMM381 | Strategic Negotiation and Deal-Making |
| MMK325 | Strategic Marketing Management (Capstone) |
And one credit point from:
| MWL305 | Business for Social Impact |
| MWL316 | Consultancy Experience |
| MWL318 | Internship |
| MWL319 | International Consultancy Experience |
^Unit was previously coded MMK251
#Unit replaces MWL101
*Please contact Student Services regarding enrolment in this unit.
Work experience
This course provides students the opportunity to complete one or more work integrated learning units.
Explore Business and Law WIL opportunities.
International Students:
This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.
For information about how WIL units may impact student visa holder work rights, please visit Home Affairs. See 8105 Work limitation.
Course duration
You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.
Other learning experiences
This course does offer the optional Global Studies minor which has some expectation of appropriate WIL opportunities to be provided in an international context in line with the faculty Internationalisation agenda.
Fees and charges
Tuition fees will vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, your study load and/or unit discipline.
Your tuition fees will increase annually at the start of each calendar year. All fees quoted are in Australian dollars ($AUD) and do not include additional costs such as textbooks, computer equipment or software, other equipment, mandatory checks, travel, consumables and other costs.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.
Further information
Contact Student Central for assistance in course planning, choosing the right units and explaining course rules and requirements. Student Central can also provide information for a wide range of services at Deakin. To help you understand the University vocabulary, please refer to our Enrolment codes and terminology page.