Bachelor of Business

2027 Deakin University Handbook

Year	2027 course information
Award granted	Bachelor of Business
Deakin course code	M325
Course credit points	24
Course version	3
Faculty	Faculty of Business and Law
Course information	For students who commenced between 2020 and 2026
Final intake	Offered to continuing students only. The final intake to this course was in Trimester 3, 2026. Students should contact Student Central for course, course map and enrolment information. Further course structure information can be found in the handbook archive.
Duration	3 years full-time or part-time equivalent
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7
Supplementary information	Not all major sequences are available via Campus study at Waterfront. Students undertaking units in major sequences that are not available in Campus mode may enrol in units offered in online mode.

Course sub-headings

Course overview

Study Deakin’s Bachelor of Business, ranked in the top 3 business schools in Victoria, and gain the practical skills to manage people, lead projects and drive innovation across industries. This versatile degree prepares you to succeed in today’s changing business world. Develop entrepreneurial thinking, understand people and organisations, and build your confidence to solve real world challenges. You will learn by doing, with access to industry placements, business consultancy clinics and applied projects.

Whether you are launching a side hustle, leading others or changing careers, this degree equips you with the personal and professional capabilities employers value – including communication, teamwork, and data-informed decision making. Designed to be practical and accessible, the course empowers creative thinkers, future leaders and career builders to make an impact.

Want to graduate career-ready, with the skills and industry experience for the job you want?

In the Bachelor of Business, we foster an entrepreneurial mindset, encouraging you to approach problems with creativity, innovation and a focus on practical solutions. The course is designed to reflect emerging growth areas, enabling you to tailor your studies to career goals across industries. Majors are grounded in enterprise and leadership development and have been shaped by industry demand.: Tailor the course to your interests and ambitions by choosing from majors including:

business and digital communication
entrepreneurship and innovation
event management
people management
organisational psychology
project management
recruitment and talent acquisition
retail and supply chain management
sustainability and development.

Whichever path you choose, you will graduate with practical experience, team and leadership capabilities that employers value. Through Deakin Business School’s integrated learning options, you will engage with real industry projects for course credit, building the skills to lead and manage in professional environments.

You will also benefit from a wide range of experiential learning opportunities such as:

mentoring
volunteering
consulting
internships
local and international business competitions
student clubs and societies

*AFR BOSS Best Business Schools 2025

Indicative student workload

You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Professional recognition

Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.

Career opportunities

Deakin is the #1 Victorian university for graduate employment. A Bachelor of Business from Deakin can lead to a variety of careers in Australia and overseas, including:

business entrepreneur
business analyst
business development manager
digital communications manager
human resource manager
retail manager
employee recruitment consultant
project manager
purchasing and logistics manager
sustainability manager.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Course learning outcomes

Course Learning Outcomes
Evaluate, analyse and apply business theory and practice for real world business problems.
Communicate in a coherent manner using a variety of platforms for a range of purposes and audiences.
Use a range of digitally based technologies to communicate and create solutions to business issues.
Evaluate information, exercise and express sound judgement, ideas and reflection in relation to a range of business issues.
Create solutions to a diverse range of authentic business challenges and problems.
Manage independent work and study, reflect on own performance, take personal responsibility for actions, and plan for future development needs.
Interact and collaborate with others from a range of disciplines and backgrounds.
Engage and apply business knowledge in different environments and contexts reflecting social, sustainability, ethical, economic and global perspectives.

Note – From 2026, Deakin commenced introducing Graduate Attributes (GAs), which define the distinctive characteristics of a Deakin graduate. You may notice some courses still refer to Graduate Learning Outcomes (GLOs) during this transition period.

Course rules

To complete the Bachelor of Business you must pass 24 credit points. This includes:

DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in your first study period
10 credit points of core units
1 major (8 credit points)
6 credit points of open elective units
a maximum of 10 credit points at level 1
a minimum of 6 credit points at level 3 (4 must be Business and Law undergraduate units)

Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.

Students are required to meet the University's academic progress and conduct requirements.

Majors

Refer to the details of each major sequence for availability.

All students in the Bachelor of Business (M325) are required to complete one major sequence chosen from the following:

# For continuing students only

Minors

All students in the Bachelor of Business have the option to complete a minor sequence chosen from the following:

*For continuing students only

Course structure

Compulsory 0-credit point module

To be completed in the first trimester of study:-

DAI001

Academic Integrity and Respect at Deakin

Core units

Seven credit points of Foundation units:

MAA104

Financial Literacy

MAE120

Economics for Business

MIS103

Digital Information Management *

MMK101

Marketing Innovation

MMM132

Managing People and Organisations

MMM241

Entrepreneurship and Innovation

MMM267

Business Logistics

Plus three credit points of Personal Skills units:

MPB202

Professional Identity and Career Development [replaces MMM111 Managing Self and Others]

MMH350

Workplace Conflict Resolution [replaces MMM211 Team Dynamics]

MWL305

Business for Social Impact [replaces MMM311 Global Mindset and Citizenship]

MMM111 Managing Self and Others no longer available for enrolment [replacement unit MPB202 Professional Identity and Career Development]

MMM211 Team Dynamics no longer available for enrolment [replacement unit MMH350 Workplace Conflict and Resolution]

MMM311 Global Mindset and Citizenship [replacement unit Business for Social Impact]

*Unit was previously coded MIS203

Open electives (and optional minor sequences)

Students must complete six credit points of open elective units (which may include a 4 credit point minor) or a combination of units chosen by the student (provided pre-requisites can be met).

Optional minor sequences:

Work experience

This course provides students the opportunity to complete one or more work integrated learning units.

Explore Business and Law WIL opportunities.

International Students:

This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.

For information about how WIL units may impact student visa holder work rights, please visit Home Affairs. See 8105 Work limitation.

Details of major sequences

Event management

For continuing students only.

Unit set code

MJ-M32515

Overview

Events are a feature of modern life. They are used to make cities and regions distinctive; mark milestones in our lives and families; promote products, companies and organisations; enable learning, professional development and networking; and celebrate our culture and identity. Not surprisingly, event management is a growing area of work that incorporates diverse fields such as business, government, education and the community sector.

The work of event managers is dynamic and challenging. They design events that appeal to diverse audiences, ensure the safety of participants, manage diverse stakeholders, limit the environmental impact of their activity, and deliver events on time and to budget. Event management is both a growing and evolving area of management practice. Underpinning this work are complex skills and knowledge involving design, marketing, communication, innovation and planning.

This major sequence draws together Bachelor of Management students’ learning within the context of the design, planning, organisation and operation of an event. Event management practice is used to enable students to apply and develop their management knowledge, understanding and skills. It also encourages students to consider management practice in diverse fields and contexts and understand the innovative and dynamic role of managers.

Career Outcomes

Event management is a growing area of work, practiced in diverse sectors and industries. Event managers are employed by business, government, education and not-for-profit organisations. This work is undertaken by staff working in marketing, public relations, fundraising, professional development, human resources, economic development, tourism, sport, community development and the arts. Event management work includes a range of team member, manager and consultancy roles.

Units

MIS398

Project Management Techniques

MMK351

Customer Experience *

MMM312

Event Management

MMH232

Human Resource Development

MMM276

Design Thinking

MIS362

Customer and Product Analytics

plus

MMM315

Business Management Capstone ^(Capstone)

and

WIL units - 1 credit point unit, chosen from:

MWL305

Business for Social Impact

MWL316

Consultancy Experience

MWL318

Internship

MWL319

International Consultancy Experience

or an approved 1 credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

*Unit was previously coded MMK251

Organisational psychology

For continuing students only.

Unit set code

MJ-M32518

Overview

Psychology is concerned with understanding human personality, behaviours, emotions, underlying mental processes and the factors that lead people to differ in the way they think and behave. In the Psychology major sequence you will be exposed to a contemporary integrative approach to psychology and human relationships, one that recognises the importance of, and interrelationships between personality, culture, and cognition, as well as the psychological functions and dysfunctions that shape behaviour in the real world.

Units

HPS111

Introduction to Psychology: Human Behaviour

HPS121

Introduction to Psychology: Individual and Social Development

HPS203

Cognitive Psychology

HPS204

Social Psychology

HPS307

Personality Psychology

HPS308

Psychopathology

plus

MMM315

Business Management Capstone ^(Capstone)

and

WIL units - 1 credit point unit, chosen from:

MWL305

Business for Social Impact

MWL316

Consultancy Experience

MWL318

Internship

MWL319

International Consultancy Experience

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

~ Waterfront (Geelong) students will be required to undertake most units of study at Waurn Ponds (Geelong) campus.

Project management

For continuing students only.

Unit set code

MJ-M32517

Overview

Project management is a growing, dynamic profession that involves planning, coordinating, costing and evaluating projects of all sizes, as well as managing the people and risks involved. In a globalised economy project management is central to develop and deliver new products, services and infrastructure as well as implement new techniques and processes to facilitate change. Project management studies at Deakin are based on key project management methodologies to provide a holistic viewpoint with the aim to deliver generic project management skills that can be applied across most sectors and industries.

Career outcomes

The purpose of the Project Management major is to improve business and project management competencies, to provide students with professional development opportunities as project management practitioners, and to enhance the prospect for continued advancement in the chosen industry or sector.

Professional Recognition

AIPM is the professional accreditation in Australia – which can be explored as a student, affiliate membership – with the onus on the student to continue to gain experience to move to a full membership. It does take certain level of experience and continuous learning/certifications/professional development, post the degree and five years’ work experience to be able to attain an associate or full membership. Our understanding currently is that many organisations/work places are willing to support continuous learning today – for graduates to attain full memberships, while gaining work experience. Another option is the PMI (global- also has a Melbourne Chapter) offers student memberships – which is also recognised globally. The student membership can be offered, however, again the onus to continue gaining experience to next level and further certifications are left to students after graduation. The School may offer further training and units for accreditation in a Masters level degree, following the review of our Masters programs.

Units

MIS171

Business Analytics

MIS201

Digital Business Analysis

MMM276

Design Thinking ^

MIS398

Project Management Techniques

MIT399/MIS399

Applied Business Project

MMH356

Leading Change

plus

MMM315

Business Management Capstone ^(Capstone)

and

WIL units - 1 credit point unit, chosen from:

MWL305

Business for Social Impact

MWL316

Consultancy Experience

MWL318

Internship

MWL319

International Consultancy Experience

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

Business and digital communications

For continuing students only.

Unit set code

MJ-M32513

Overview

Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.

Units

ALM101

Making Social Media

ALM216

Social Media Strategy

ALM302

Digital Media Entrepreneurship

ALA302

Transmedia Storytelling for Brands

MMK280

Brand Insights

MMK295

Digital Content Marketing

plus

MMM315

Business Management Capstone ^(Capstone)

and

WIL units - 1 credit point unit, chosen from::

MWL305

Business for Social Impact

MWL316

Consultancy Experience

MWL318

Internship

MWL319

International Consultancy Experience

an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

Please note:

^~Waterfront (Geelong) students may be required to undertake units at the Waurn Ponds campus or Online mode.

Entrepreneurship and innovation

For continuing students only.

Unit set code

MJ-M32514

Overview

The Entrepreneurship and Innovation major will provide skills, strategic tools, perspectives, and work integrated learning experience to prepare you for careers such as starting your own business, family-business entrepreneurs, social entrepreneurs, or to help existing organisations to launch and manage new products and enter into new markets.

Units

MMM279

Entrepreneurship for Purpose

MIS201

Digital Business Analysis

MMM276

Design Thinking

MMK280

Brand Insights

MIS398

Project Management Techniques

MMM382

Small Business Management [replaces MMM306]

plus

MMM315

Business Management Capstone ^(Capstone)

and

WIL units - 1 credit point unit, chosen from:

MWL305

Business for Social Impact

MWL316

Consultancy Experience

MWL318

Internship

MWL319

International Consultancy Experience

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

MMM306 Global Strategy and International Management [no longer available for enrolment, replacement unit MMM382]

MWL317 No longer available for enrolment.

Sustainability and development

For continuing students only.

Unit set code

MJ-M32520

Overview

Australia, along with other countries of the world, is bracing for a new normal involving harsher and frequent weather uncertainties with unpredictable costs. The Sustainability and Development major is built on this broad theme with opportunities for students to gain a practical understanding of the interactions between the economy and the environment, and how to propose solutions and approaches that can facilitate a sustainable co-existence of both.

Units

SLE121

Environmental Sustainability

MAE233

Business and Climate Change

MAE208

Growth Inequality and Conflict

MAE305

Energy, Environment and Sustainability

MAE341

Global Challenges in Business and Policy: Food, Water and Climate

plus

MMM315

Business Management Capstone ^(Capstone)

and one credit point unit chose from:

AIP245

Environmental Politics

MAA267 Enterprise Value Creation: Sustainability and Integrated Reporting no longer available for enrollment [replacement unit AIP245 Environmental Politics]

plus one credit point unit chosen from:

MWL305

Business for Social Impact

MWL316

Consultancy Experience

MWL318

Internship

MWL319

International Consultancy Experience

SLE308

Policy Instruments for Sustainability

~Waterfront (Geelong) campus students note units within the Sustainability and Development major can only be studied online.

People management

For continuing students only.

Unit set code

MJ-M32516

Overview

An understanding of how to manage human resources is critical for all managers. This major provides skills and understanding of the critical dimensions required to successfully manage people. Students develop an understanding of strategic human resource management, human resource development, organisational behaviour and change management. In addition, the major also provides skills in workplace counselling and negotiation as well as an understanding of employment relations.

Professional recognition

This major is accredited by the Australian Human Resources Institute (AHRI).

Units

MMH230

Fundamentals of Human Resource Management

MMH232

Human Resource Development

MMH350

Workplace Conflict Resolution ^#

MMH349

Employment Relations

MMH356

Leading Change

MMM240

Organisational Behaviour

plus

MMM315

Business Management Capstone ^(Capstone)

and

WIL units - 1 credit point unit, chosen from:

MWL305

Business for Social Impact

MWL316

Consultancy Experience

MWL318

Internship

MWL319

International Consultancy Experience

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

^#Unit was previously coded MMH250

Retail and supply chain management

For continuing students only.

Unit set code

MJ-M32519

Overview

Retail managers for the 21st century understand the retail process from sourcing through to retail, brand management and evaluating consumers. The field of retailing is still growing but the impact of worldwide competition and short product life cycles makes retailing a challenging and dynamic field that needs retail practitioners who can operate in this volatile environment.

Units

MMK266

Consumer Psychology [replaces MMK217]

MMK351

Customer Experience *

MIS171

Business Analytics

MMK280

Brand Insights

MMK368

Relationship Marketing [replaces MMK317]

MIS362

Customer and Product Analytics [replaces MIS313 Strategic Supply Chain Management]

plus

MMM315

Business Management Capstone ^(Capstone)

and

WIL units - 1 credit point unit, chosen from:

MWL305

Business for Social Impact

MWL316

Consultancy Experience

MWL318

Internship

MWL319

International Consultancy Experience

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

*Unit was previously coded MMK251

MMK217 Retail Management [no longer available for enrolment, replacement unit MMK266 Consumer Psychology]

MMK317 Advanced Retail Management [no longer available for enrolment, replacement unit MMK368 Relationship Marketing]

Recruitment and talent acquisition

For continuing students only.

Unit set code

MJ-M32521*

Overview

Recruitment and Talent Acquisition caters to growing job market. It will build the knowledge and skills of students to increase their employability options as a Deakin graduate. In addition, this major has been co-designed with industry, namely the Recruitment, Consulting and Staffing Association (RCSA) to meet a growing need in the market:

Units

MMH231

Human Resource Practice

MMH350

Workplace Conflict Resolution ^#

MMK280

Brand Insights

MMH235

Recruitment and Talent Acquisition

MMH360

Human Resources Technology

MWL318

Internship

MMH349

Employment Relations

MMM315

Business Management Capstone ^(Capstone)

^#Unit was previously coded MMH250

*For international students undertaking the Recruitment and Talent Acquisition major at the Waterfront campus: Students may need their enrolment mapped with a Student Adviser or may need to take units at Burwood to meet visa requirements.

Details of minor sequences

Business analytics

Campuses

Burwood (Melbourne), Waterfront (Geelong)^*, Online

Unit set code

MN-M30011^{^}

Aim:

This minor will provide students with the fundamentals of business analytics and data management, including Business Intelligence, database management skills and predictive modelling of data.

Units

MIS171

Business Analytics

plus 3 units from:

MIS202

Managing Data and Information

MIS271

Business Intelligence and Data Warehousing

MIS272

Predictive Analytics

MIS384

Digital Marketing Analytics

^*Please note: Waterfront (Geelong) students will be required to undertake units in Online mode.

^{^} Students undertaking the Business Analytics major (MJ-M30036) cannot undertake the minor in Business Analytics.

Economics

Campuses

Burwood (Melbourne), Waterfront (Geelong), Online

Unit set code

MN-M30006^{^}

Aim:

This minor will complement any major and enhances employability by facilitating a broad and practical understanding of the impact of market forces, the role of incentives in shaping individual behaviour, monetary and fiscal policy, and economic and business strategies at local, national and international levels. Students also have the option to explore the economics of current policy challenges related to macroeconomic management, energy and the environment and health and demographics. Students can customise and choose from a set of units to focus on discipline sub-fields of interest to them while furthering their economics knowledge.

Units

Must complete either:

MAE101

Economic Principles

MAE120

Economics for Business

plus any 3 units from:

MAE201

Competition and Industry

MAE203

The Global Economy *

MAE214

Business Strategy in the Digital Economy

MAE316

Behavioural Economics for Business and Policy [unit previously coded MAE215]

MAE266

Black Market Economics: Exploring the Underworld of Illicit Trade

MAE302

Macroeconomics of Open Economies

MAE304

Labour and Health Economics

MAE305

Energy, Environment and Sustainability

MAE312

Growth, Inflation and Instability

*MAT203 denotes Study Tour version of the unit

^{^} Students undertaking the Economics major (MJ-M30043) cannot undertake the minor in Economics.

^ Continuing students undertaking the International Trade major (MJ-M30037) cannot undertake the minor in Economics.

International trade

Campuses

Burwood (Melbourne), Waterfront (Geelong)^*, Online

Unit set code

MN-M30007^{^}

Aim:

This minor will equip students with the knowledge and tools to tackle important questions facing the global economy. The minor explores the fundamental drivers behind the growth in global trade and prosperity, including the role of Government, the Reserve Bank and Treasury as well as the contentious nature of globalisation and inequality. The minor can complement any major and facilitate a sound understanding of the internationally interconnected and competitive economic environment within which firms and businesses operate.

Units

Must complete either:

MAE120

Economics for Business

MAE203

The Global Economy ^#

plus, must complete:

MAE213

International Trade

plus, any two units from:

MAE208

Growth Inequality and Conflict

MAE302

Macroeconomics of Open Economies ^~

MAE341

Global Challenges in Business and Policy: Food, Water and Climate ^~

^#MAT coded unit denotes Study Version of the unit

^*Please note: Waterfront (Geelong) students will be required to undertake units in Online mode.

~Unit previously coded/titled MAE308 Contemporary Issues In Trade and Development

^{^} Students undertaking the International Trade major (MJ-M30037) cannot undertake the minor in International Trade.

Marketing

Campuses

Burwood (Melbourne), Waterfront (Geelong), Online

Unit set code

MN-M30008^{^}

Aim:

This minor focusses on developing discipline knowledge and industry-relevant practices in marketing. There is a strong focus on industry-relevant insights, the latest marketing practices, future market trends and strategy development in an ever-changing business landscape. The knowledge and skills developed within the marketing minor are complementary to anyone looking to better understand drivers to successful business outcomes.

Units

MMK101

Marketing Innovation

plus 2 units from:

MMK251

Unit description is currently unavailable

MMK266

Consumer Psychology

MMT280/MMK280

Brand Insights ^*

MMK295

Digital Content Marketing

plus 1 unit from:

MMK365

Marketing Insights

MMK368

Relationship Marketing

MMM381

Strategic Negotiation and Deal-Making [replaces MMM343]

^{^}Students undertaking the Marketing major (MJ-M30040) cannot undertake the minor in Marketing.

MMM343 Global Strategy and International Management [no longer available for enrolment, replacement unit MMM381]

^{* MMT code denotes study tour version of the unit}

Course duration

You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.

Other learning experiences

This course includes the option of other learning experiences (ie an approved international learning experience)

Fees and charges

Tuition fees will vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, your study load and/or unit discipline.

Your tuition fees will increase annually at the start of each calendar year. All fees quoted are in Australian dollars ($AUD) and do not include additional costs such as textbooks, computer equipment or software, other equipment, mandatory checks, travel, consumables and other costs.

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.

Estimate your fees

Further information

Contact Student Central for assistance in course planning, choosing the right units and explaining course rules and requirements. Student Central can also provide information for a wide range of services at Deakin. To help you understand the University vocabulary, please refer to our Enrolment codes and terminology page .

Contact Student Central