Bachelor of Business
2020 Deakin University Handbook
| Year | 2020 course information |
|---|---|
| Award granted | Bachelor of Business |
| Course Map | These course maps are for new students commencing from Trimester 1 2020: Burwood Waterfront/Cloud Campus These course maps are for new students commencing from Trimester 2 2020: Burwood Waterfront/Cloud Campus These course maps are for new students commencing from Trimester 3 2020: Burwood
Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| Campus | Offered at Burwood (Melbourne), Waterfront (Geelong) |
| Cloud Campus | Yes |
| Duration | 3 years full-time or part-time equivalent |
| CRICOS course code | 095262C Burwood (Melbourne), Waterfront (Geelong) |
| Deakin course code | M325 |
| Approval status | This course is approved by the University under the Higher Education Standards Framework. |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7. |
For students who have commenced before Trimester 1 2020, please refer to the handbook archives. | |
Course sub-headings
- Course overview
- Indicative student workload
- Professional recognition
- Career opportunities
- Participation requirements
- Mandatory student checks
- Fees and charges
- Course Learning Outcomes
- Course rules
- Major sequences
- Minor sequences
- Course structure
- Work experience
- Details of major sequences
- Other learning experiences
Course overview
Deakin’s Bachelor of Business is a contemporary, career and personal development-focused course. Whether it’s preparing for the nuances of international business relationships through our Global Mindset and Citizenship unit or learning the challenges and opportunities of business ownership in entrepreneurship and innovation, you’ll develop the skills and experience you need to succeed in the business world.
Why not graduate career ready, with the skills and industry experience for the job you want?
Deakin’s Bachelor of Business enables you to learn through practical experiences – not just theory. By developing your skills through experiential learning, you’ll be equipped to become a business leader of tomorrow.
Tailor the course to your interests and career goals, choosing from the following majors:
- business and digital communication
- entrepreneurship and innovation
- event management
- people management
- organisational psychology
- project management
- retail and supply chain management
This general business course equips you to work in any sector, from health to retail, marketing to public relations. If you’ve got an entrepreneurial flair, you’ll build the skills and experience you need to get your own business up and running.
Through Deakin Business School’s work-integrated learning opportunities you gain work experience and credit towards your degree. This practical experience can make all the difference when you’re applying for jobs after graduation. Our curriculum is complemented by a range of experiential learning opportunities including:
- mentoring
- volunteering
- consulting
- internships.
International experiences across Asia, Europe or North America will help improve your global employability, developing skills in teamwork and intercultural communication. Choose from:
- overseas internships
- study tours
- exchange programs.
Indicative student workload
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Professional recognition
Deakin Business School is accredited by AACSB International, the longest-serving global accrediting body for business schools in the world. Only 5% of business schools worldwide are AACSB accredited.
Career opportunities
The Bachelor of Business can lead to a variety of careers in Australia and overseas, including:
- business analyst
- business development manager
- business operations manager
- customer relations manager
- events manager
- procurement manager
- product manager
- project manager
- retail manager
- small business owner.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.Fees and charges
Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.
Course Learning Outcomes
| Graduate Learning Outcome | Course Learning Outcome |
| Discipline specific knowledge and capabilities | Evaluate, analyse and apply business theory and practice for real world business problems. |
| Communication | Communicate in a coherent manner using a variety of platforms for a range of purposes and audiences. |
| Digital literacy | Use a range of digitally based technologies to communicate and create solutions to business issues |
| Critical thinking | Evaluate information, exercise and express sound judgement, ideas and reflection in relation to a range of business issues. |
| Problem solving | Create solutions to a diverse range of authentic business challenges and problems. |
| Self-management | Manage independent work and study, reflect on own performance, take personal responsibility for actions, and plan for future development needs. |
| Teamwork | Interact and collaborate with others from a range of disciplines and backgrounds. |
| Global citizenship | Engage and apply business knowledge in different environments and contexts reflecting social, sustainability, ethical, economic and global perspectives. |
Course rules
To complete the Bachelor of Business, students must attain a total of 24 credit points. The 24 credit points include 10 credit points of core units, 8 credit points of units from a major and 6 credit points of elective units (you may choose to undertake a 4 credit point minor from a specified list) plus completion of the compulsory 0-credit point unit, MAI010 Academic Integrity. Most units (think of units as 'subjects') are equal to 1 credit point. Most students choose to study 4 units per trimester, and usually undertake 2 trimesters each year.
To complete the course you must include:-
- completion of MAI010 Academic Integrity (0-credit-point compulsory unit)
- 10 credit points of core units (7 credit points of foundation units, 3 credit points of Personal Skills units)
- one 8 credit point Bachelor of Business major
- 6 credit points of elective units^
- Level 1 - no more than 10 credit points
- Level 3 - at least 6 credit points (4 must be Business and Law undergraduate units)
^which may include a 4 credit point minor selected from a specified list
Major sequences
Refer to the details of each major sequence for availability.
All students in the Bachelor of Business are required to complete one major sequence chosen from the following:
- Business and Digital Communications
- Entrepreneurship and Innovation
- Event Management
- Organisational Psychology
- People Management
- Project Management
- Retail and Supply Chain Management
Minor sequences
All students in the Bachelor of Business have the option to complete a minor sequence chosen from the following:
- Business Analytics
- Economics
- Finance
- International Trade
- Marketing
- Taxation Regulation
- Wealth Management
Course structure
Core Units
Seven credit points of Foundation units:
| MAA104 | Financial Literacy |
| MAE203 | The Global Economy |
| MIS203 | Making Sense of Information |
| MMK101 | Marketing Fundamentals |
| MMM132 | Management |
| MMM241 | Entrepreneurship and Innovation |
| MMM267 | Business Logistics |
Plus three credit points of Personal Skills units:
| MMM111 | Intrapersonal Skills |
| MMM211 | Team Dynamics |
| MMM311 | Global Mindset and Citizenship |
Course structure
Compulsory 0-credit point unit
To be completed in the first trimester of study:-
| MAI010 | Academic Integrity |
Course structure
Elective units
Students must complete six credit points of elective units (which may include a 4 credit point minor) or a combination of units chosen by the student (provided pre-requisites can be met).
Work experience
Elective units may provide the opportunity for Work Integrated Learning experiences.
More information: WIL Programs
Details of major sequences
Retail and Supply Chain Management
Campuses
Burwood (Melbourne), Cloud (online), Waterfront (Geelong)~
Unit set code
MJ-M32519
Overview
Retail managers for the 21st century understand the retail process from sourcing through to retail, brand management and evaluating consumers. The field of retailing is still growing but the impact of worldwide competition and short product life cycles makes retailing a challenging and dynamic field that needs retail practitioners who can operate in this volatile environment.
Units
| MMK217 | Retail Management ~ |
| MMK251 | Services Marketing |
| MIS171 | Business Analytics |
| MMK280 | Brand Management |
| MMK317 | Advanced Retail Management ~ |
| MIS313 | Strategic Supply Chain Management ~ |
plus
| MMM315 | Business Management Capstone |
and
WIL units - 1 credit point unit, chosen from:
| MWL315 | Industry Based Learning |
| MWL316 | Consultancy Experience |
| MWL317 | Entrepreneurship Experience |
| MWL318 | Internship |
or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
~ Waterfront (Geelong) students will be required to undertake some units of study in the Cloud (online) mode.
Details of major sequences
Event Management
Campuses
Burwood (Melbourne), Cloud (online), Waterfront (Geelong)~
Unit set code
MJ-M32515
Overview
Events are a feature of modern life. They are used to make cities and regions distinctive; mark milestones in our lives and families; promote products, companies and organisations; enable learning, professional development and networking; and celebrate our culture and identity. Not surprisingly, event management is a growing area of work that incorporates diverse fields such as business, government, education and the community sector.
The work of event managers is dynamic and challenging. They design events that appeal to diverse audiences, ensure the safety of participants, manage diverse stakeholders, limit the environmental impact of their activity, and deliver events on time and to budget. Event management is both a growing and evolving area of management practice. Underpinning this work are complex skills and knowledge involving design, marketing, communication, innovation and planning.
This major sequence draws together Bachelor of Management students’ learning within the context of the design, planning, organisation and operation of an event. Event management practice is used to enable students’ to apply and develop their management knowledge, understanding and skills. It also encourages students to consider management practice in diverse fields and contexts, and understand the innovative and dynamic role of managers.
Career Outcomes
Event management is a growing area of work, practiced in diverse sectors and industries. Event managers are employed by business, government, education and not-for-profit organisations. This work is undertaken by staff working in marketing, public relations, fundraising, professional development, human resources, economic development, tourism, sport, community development and the arts. Event management work includes a range of team member, manager and consultancy roles.
Units
| MIS398 | Project Management |
| MMK251 | Services Marketing |
| MMM312 | Event Management |
| MMH232 | Human Resource Development |
| MMM276 | Design Thinking |
| MIS362 | Social Media Analytics and Data Driven Innovation |
plus
| MMM315 | Business Management Capstone |
and
WIL units - 1 credit point unit, chosen from:
| MWL315 | Industry Based Learning |
| MWL316 | Consultancy Experience |
| MWL317 | Entrepreneurship Experience |
| MWL318 | Internship |
or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
~ Waterfront (Geelong) students will undertake some units of study in the Cloud (online).
Details of major sequences
Organisational Psychology
Campuses
Burwood (Melbourne), Waterfront (Geelong)^, Cloud (online)
Unit set code
MJ-M32518
Overview
Psychology is concerned with understanding human personality, behaviours, emotions, underlying mental processes and the factors that lead people to differ in the way they think and behave. In the Psychology major sequence you will be exposed to a contemporary integrative approach to psychology and human relationships, one that recognises the importance of, and interrelationships between personality, culture, and cognition, as well as the psychological functions and dysfunctions that shape behaviour in the real world.
Units
| HPS111 | Psychology A: Fundamentals of Human Behaviour |
| HPS121 | Psychology B: Individual and Social Development |
| HPS203 | The Human Mind |
| HPS204 | Human Social Behaviour |
| HPS307 | Personality |
| HPS308 | Psychopathology |
plus
| MMM315 | Business Management Capstone |
and
WIL units - 1 credit point unit, chosen from:
| MWL315 | Industry Based Learning |
| MWL316 | Consultancy Experience |
| MWL317 | Entrepreneurship Experience |
| MWL318 | Internship |
or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
~ Waterfront (Geelong) students will be requred to undertake most units of study at Waurn Ponds (Geelong) campus.
Details of major sequences
Entrepreneurship and Innovation
Campuses
Burwood (Melbourne), Cloud (online), Waterfront (Geelong)~
Unit set code
MJ-M32514
Overview
The Entrepreneurship and Innovation major will provide skills, strategic tools, perspectives, and work integrated learning experience to prepare you for careers such as starting your own business, family-business entrepreneurs, social entrepreneurs, or to help existing organizations to launch and manage new products and enter into new markets.
Units
| MMM279 | Creating and Managing Social Enterprises |
| MIS201 | Business Requirements Analysis |
| MMM276 | Design Thinking |
| MMK280 | Brand Management |
| MIS398 | Project Management |
| MMM306 | Global Strategy and International Management |
plus
| MMM315 | Business Management Capstone |
and
WIL units - 1 credit point unit, chosen from:
| MWL315 | Industry Based Learning |
| MWL316 | Consultancy Experience |
| MWL317 | Entrepreneurship Experience |
| MWL318 | Internship |
or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
~ Waterfront (Geelong) students will be required undertake some units of study in the Cloud (online) mode.
Details of major sequences
Business and Digital Communications
Campuses
Burwood (Melbourne), Cloud (online), Waterfront (Geelong)~
Unit set code
MJ-M32513
Overview
Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.
Units
| ALM101 | Making Social Media |
| ALR104 | Strategic Communication and Writing |
| ACC303 | Communication Research Practices |
| ALA302 | Transmedia Storytelling |
| MMK280 | Brand Management |
| MMK295 | Integrated Marketing Communications in the Digital Age |
plus
| MMM315 | Business Management Capstone |
and
WIL units - 1 credit point unit, chosen from::
| MWL315 | Industry Based Learning |
| MWL316 | Consultancy Experience |
| MWL317 | Entrepreneurship Experience |
| MWL318 | Internship |
or
an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
Please note:
~Waterfront (Geelong) students may be required to undertake units at the Waurn Ponds campus or Cloud (online) mode.
Details of major sequences
Project Management
Campuses
Burwood (Melbourne), Waterfront (Geelong)*, Cloud (online)
Unit set code
MJ-M32517
Overview
Project management is a growing, dynamic profession that involves planning, coordinating, costing and evaluating projects of all sizes, as well as managing the people and risks involved. In a globalised economy project management is central to develop and deliver new products, services and infrastructure as well as implement new techniques and processes to facilitate change. Project management studies at Deakin are based on key project management methodologies to provide a holistic viewpoint with the aim to deliver generic project management skills that can be applied across most sectors and industries.
Career outcomes
The purpose of the Project Management major is to improve business and project management competencies, to provide students with professional development opportunities as project management practitioners, and to enhance the prospect for continued advancement in the chosen industry or sector.
Professional Recognition
AIPM is the professional accreditation in Australia – which can be explored as a student, affiliate membership – with the onus on the student to continue to gain experience to move to a full membership. It does take certain level of experience and continuous learning/certifications/professional development, post the degree and five years’ work experience to be able to attain an associate or full membership. Our understanding currently is that many organisations/work places are willing to support continuous learning today – for graduates to attain full memberships, while gaining work experience. Another option is the PMI (global- also has a Melbourne Chapter) offers student memberships – which is also recognised globally. The student membership can be offered, however, again the onus to continue gaining experience to next level and further certifications are left to students after graduation. The School may offer further training and units for accreditation in a Masters level degree, following the review of our Masters programs.
Units
| MIS171 | Business Analytics |
| MIS201 | Business Requirements Analysis |
| MMM276 | Design Thinking ^ |
| MIS398 | Project Management |
| MIT399/MIS399 | Applied Business Project |
| MMH356 | Change Management |
plus
| MMM315 | Business Management Capstone |
and
WIL units - 1 credit point unit, chosen from:
| MWL315 | Industry Based Learning |
| MWL316 | Consultancy Experience |
| MWL317 | Entrepreneurship Experience |
| MWL318 | Internship |
or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
~ Waterfront (Geelong) students will be required to undertake some units of study in the Cloud (online) mode.
Details of major sequences
People Management
Campuses
Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Unit set code
MJ-M32516
Overview
An understanding of how to manage human resources is critical for all managers. This major provides skills and understanding of the critical dimensions required to successfully manage people. Students develop an understanding of strategic human resource management, human resource development, organisational behaviour and change management. In addition, the major also provides skills in workplace counselling and negotiation as well as an understanding of employment relations.
Units
| MMH230 | Fundamentals of Human Resource Management |
| MMH232 | Human Resource Development |
| MMH250 | Workplace Counselling and Negotiation |
| MMH349 | Employment Relations |
| MMH356 | Change Management |
| MMM240 | Organisational Behaviour |
plus
| MMM315 | Business Management Capstone |
and
WIL units - 1 credit point unit, chosen from:
| MWL315 | Industry Based Learning |
| MWL316 | Consultancy Experience |
| MWL317 | Entrepreneurship Experience |
| MWL318 | Internship |
or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
Further information
Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.
- Contact Student Central
Other learning experiences
This course includes the option of other learning experiences (ie an approved international learning experience)