Bachelor of Business

2019 Deakin University Handbook

Note: You are seeing the 2019 view of this course information. These details may no longer be current. [Go to the current version]

Year	2019 course information
Award granted	Bachelor of Business
Course Map	These course maps are for new students commencing from Trimester 1 2019: Non-Major Specific Project Management Major These course maps are for new students commencing from Trimester 2 2019: Non-Major Specific Project Management Major These course maps are for new students commencing from Trimester 3 2019: Non-Major Specific Project Management Major Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser.
Campus	Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Cloud Campus	Yes
Duration	3 years full-time or part-time equivalent
CRICOS course code	095262C Burwood (Melbourne), Waterfront (Geelong)
Deakin course code	M325
Approval status	This course is approved by the University under the Higher Education Standards Framework.
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.
Offered to continuing students

Course sub-headings

Course overview

The Bachelor of Business has a strong practical focus, provides work integrated learning opportunities and equips you with the skills you need to get the job you want.

The course is designed to encourage you to learn through real experiences, which will help you integrate your knowledge, consolidate skills, tackle real problems, and reflect on the experience to develop your professional identity.

This degree will challenge you to take responsibility for your own learning, to engage with people through community and business, and to see yourself as a global citizen.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Career opportunities

The Bachelor of Business can lead to a variety of careers in Australia and overseas, including business analyst, project manager, customer relations manager, events manager, business development manager, procurement manager, business operations manager, small business owner or product manager.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.

Course Learning Outcomes

Graduate Learning Outcome	Course Learning Outcome
Discipline specific knowledge and capabilities	Evaluate, analyse and apply business theory and practice for real world business problems.
Communication	Communicate in a coherent manner using a variety of platforms for a range of purposes and audiences.
Digital literacy	Use a range of digitally based technologies to communicate and create solutions to business issues
Critical thinking	Evaluate information, exercise and express sound judgement, ideas and reflection in relation to a range of business issues.
Problem solving	Create solutions to a diverse range of authentic business challenges and problems.
Self-management	Manage independent work and study, reflect on own performance, take personal responsibility for actions, and plan for future development needs.
Teamwork	Interact and collaborate with others from a range of disciplines and backgrounds.
Global citizenship	Engage and apply business knowledge in different environments and contexts reflecting social, sustainability, ethical, economic and global perspectives.

Course rules

To complete the Bachelor of Business, students must attain a total of 24 credit points. Most units (think of units as 'subjects') are equal to 1 credit point. Most students choose to study 4 units per trimester, and usually undertake 2 trimesters each year.

To complete the course you must include:-

12 credit points of core units
completion of MAI010 Academic Integrity (0-credit-point compulsory unit)
one 6 credit point Bachelor of Business major
6 credit points of elective units
Level 3 - at least 6 credit points (4 credit points must be course grouped to a Faculty of Business and Law undergraduate degree)
Level 1 - no more than 10 credit points

The 12 credit points of core units must include:-

7 credit points of foundation units
3 credit points of Career Skills (transferable skills) units
a one credit point capstone unit
a one credit point Work Integrated Learning (WIL) unit or an approved international study experience

Major sequences

Refer to the details of each major sequence for availability.

Major sequences that may be chosen include:

^{^}Offered to continuing students only

Course structure

Core Units

Seven credit points of Foundation units:

MAI010

Academic Integrity (0 credit points)

MAA104

Financial Literacy

MAE203

The Global Economy

MIS203

Making Sense of Information

MMK101

Marketing Fundamentals

MMM132

Management

MMM241

Entrepreneurship and Innovation

MMM267

Business Logistics

Plus three credit points of Career Skills units:

MMM111

Intrapersonal Skills

MMM211

Team Dynamics

MMM311

Global Mindset and Citizenship

Plus a one credit point Capstone unit:

MMM315

Business Management Capstone

Plus one credit point Work Integrated Learning (WIL) unit chosen from:

MWL201

Community Based Volunteering

Work Based Learning

Team Internship

Business Internship

Industry Based Learning (3mth)

or an approved international learning experience (i.e. Study program, Student exchange, Overseas short course)

Course structure

Elective units

The remaining 12 credit points comprise at least one major sequence of 6 credit points as listed and any 6 credit points of general elective units.

Work experience

Elective units may provide the opportunity for Work Integrated Learning experiences.

More information: WIL Programs

Details of major sequences

eBusiness - unit set code MJ-M32507

Unit set code

MJ-M32507

Offered to continuing students only. Please see a student adviser for further advice.

Details of major sequences

Public Relations

Campuses

Burwood (Melbourne), Cloud (online), Waterfront (Geelong)^~

Unit set code

MJ-M32511

Overview

Public relations practitioners are 21st century communication specialists who manage and coordinate relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, the Public Relations major sequence builds key knowledge and skills in core public relations responsibilities such as: event management and campaigns; social media tactics and media relations; strategic planning, management and communication; and the allied field of marketing communication.

Career Outcomes

Our graduates can be found working in corporations, government departments, as well as in not-for-profits and NGOs.

Units

ALR103

Introduction to Public Relations

ALR104

Strategic Communication and Writing

ALR210

Media Relations Strategy

ALA203

Integrated Communication

ALR383

Lobbying, Advocacy and Public Opinion

ACC303

Communication Research Practices

~ Waterfront (Geelong) students will be required to undertake some units of study at Waurn Ponds (Geelong)

Details of major sequences

Retail Management

Campuses

Burwood (Melbourne), Cloud (online), Waterfront (Geelong)^~

Unit set code

MJ-M32512

Overview

Retail managers for the 21st century understand the retail process from sourcing through to retail, brand management and evaluating consumers. The field of retailing is still growing but the impact of worldwide competition and short product life cycles makes retailing a challenging and dynamic field that needs retail practitioners who can operate in this volatile environment.

Units

Retailing ^

Services Marketing

Consumer Behaviour

Brand Management

Merchandise Management ^

MIS313

Strategic Supply Chain Management

~ Waterfront (Geelong) students will be required to undertake some units of study via Cloud (online)

^ Unit not available in 2019. Please contact a student adviser.

Details of major sequences

Film and Television

Campuses

Burwood (Melbourne)

Unit set code

MJ-M32510

Overview

Film studies develops your creative and critical thinking while providing you with a practical and theoretical grounding in the production and application of film, video and television.

Career outcomes

Graduates can be found working in advertising agencies, broadcast television, corporate communication companies, film education associations, film production companies, freelance film production, media associations and television corporations.

Units

ACF103

Writing with the Camera

ACF104

Screening History

ACF202

Documentary Production

ACF205

Television Studio Production

ACF301

Independent Production Practice

ACF320

The Australian Moving Image

Details of major sequences

People Management

Campuses

Burwood (Melbourne), Waterfront (Geelong)^~, Cloud (online)

Unit set code

MJ-M32509

Overview

An understanding of how to manage human resources is critical for all managers. This major provides skills and understanding of the critical dimensions required to successfully manage people. Students develop an understanding of strategic human resource management, human resource development, organisational behaviour and change management. In addition, the major also provides skills in workplace counselling and negotiation as well as an understanding of employment relations.

Units

MMH230

Fundamentals of Human Resource Management

MMH232

Human Resource Development

MMH250

Workplace Counselling and Negotiation

MMH349

Employment Relations

MMH356

Change Management

MMM240

Organisational Behaviour

~ Waterfront (Geelong) students will be required to undertake some units of study via Cloud (online)

Details of major sequences

Sustainable Business Management^

Unit set code

MJ-M32503

Offered to continuing students only. Please see a student adviser for further advice.

Details of major sequences

Project Management

Campuses

Burwood (Melbourne), Waterfront (Geelong)*, Cloud (online)

Unit set code

MJ-M32506

Overview

Project management is a growing, dynamic profession that involves planning, coordinating, costing and evaluating projects of all sizes, as well as managing the people and risks involved. In a globalised economy project management is central to develop and deliver new products, services and infrastructure as well as implement new techniques and processes to facilitate change. Project management studies at Deakin are based on key project management methodologies to provide a holistic viewpoint with the aim to deliver generic project management skills that can be applied across most sectors and industries.

Career outcomes

The purpose of the Project Management major is to improve business and project management competencies, to provide students with professional development opportunities as project management practitioners, and to enhance the prospect for continued advancement in the chosen industry or sector.

Professional Recognition

AIPM is the professional accreditation in Australia – which can be explored as a student, affiliate membership – with the onus on the student to continue to gain experience to move to a full membership. It does take certain level of experience and continuous learning/certifications/professional development, post the degree and five years’ work experience to be able to attain an associate or full membership. Our understanding currently is that many organisations/work places are willing to support continuous learning today – for graduates to attain full memberships, while gaining work experience. Another option is the PMI (global- also has a Melbourne Chapter) offers student memberships – which is also recognised globally. The student membership can be offered, however, again the onus to continue gaining experience to next level and further certifications are left to students after graduation. The School may offer further training and units for accreditation in a Masters level degree, following the review of our Masters programs.

Units

MIS201

Business Requirements Analysis

MMM276

Design Thinking ^

MIS352

Business Process Management

MIS398

Project Management

MIT399/MIS399

Applied Business Project

MMH356

Change Management

* Waterfront (Geelong) students will be required to undertake some units via Cloud (online)

^ This unit was previously coded MIS276

*MIT399 from Trimester 2 2019

Details of major sequences

Property and Real Estate

Campuses

Burwood (Melbourne)*, Cloud (online)

Unit set code

MJ-M32502

Overview

The property industry is one of the largest employment areas and is truly global. This major provides the skills and knowledge relating to a broad overview of property and real estate fundamentals.

Professional recognition

Professional recognition by the Australian Property Institute and the Royal Institution of Chartered Surveyors can be attained by completing M348 Bachelor of Property and Real Estate degree, D325 Bachelor of Property and Real Estate/Bachelor of Commerce degree, D396 Bachelor of Property and Real Estate/Bachelor of Laws or D336 Bachelor of Construction Management (Honours)/Bachelor of Property and Real Estate.

Units

MMP111

Introduction to Property

MMP122

Introduction to Property Development

MMP212

Property Investment

MMP221

Property Management

MMP311

Advanced Property Valuation

MMP321

Advanced Property Analysis

*Burwood (Melbourne) students will be required to undertake some units via Cloud (online)

Details of major sequences

Event Management

Campuses

Burwood (Melbourne), Cloud (online), Waterfront (Geelong)^~

Unit set code

MJ-M32505

Overview

Events are a feature of modern life. They are used to make cities and regions distinctive; mark milestones in our lives and families; promote products, companies and organisations; enable learning, professional development and networking; and celebrate our culture and identity. Not surprisingly, event management is a growing area of work that incorporates diverse fields such as business, government, education and the community sector.

The work of event managers is dynamic and challenging. They design events that appeal to diverse audiences, ensure the safety of participants, manage diverse stakeholders, limit the environmental impact of their activity, and deliver events on time and to budget. Event management is both a growing and evolving area of management practice. Underpinning this work are complex skills and knowledge involving design, marketing, communication, innovation and planning.

This major sequence draws together Bachelor of Management students’ learning within the context of the design, planning, organisation and operation of an event. Event management practice is used to enable students’ to apply and develop their management knowledge, understanding and skills. It also encourages students to consider management practice in diverse fields and contexts, and understand the innovative and dynamic role of managers.

Career Outcomes

Event management is a growing area of work, practiced in diverse sectors and industries. Event managers are employed by business, government, education and not-for-profit organisations. This work is undertaken by staff working in marketing, public relations, fundraising, professional development, human resources, economic development, tourism, sport, community development and the arts. Event management work includes a range of team member, manager and consultancy roles.

Units

MIS398

Project Management

MMK295

Integrated Marketing Communications in the Digital Age ^{^}

MMM233

Business and the Environment

MMM241

Entrepreneurship and Innovation

MMM267

Business Logistics

MMM312

Event Management

^{^}This unit was previously coded MMK393

~ Waterfront (Geelong) students will be required to undertake some units of study via Cloud (online)

Details of major sequences

Financial Planning^

Unit set code

MJ-M32501

Offered to continuing students only. Please see a student adviser for further advice.

Details of major sequences

Organisational Psychology

Campuses

Burwood (Melbourne), Waurn Ponds (Geelong)^~, Cloud (online)

Unit set code

MJ-M32504

Overview

Psychology is concerned with understanding human personality, behaviours, emotions, underlying mental processes and the factors that lead people to differ in the way they think and behave. In the Psychology major sequence you will be exposed to a contemporary integrative approach to psychology and human relationships, one that recognises the importance of, and interrelationships between personality, culture, and cognition, as well as the psychological functions and dysfunctions that shape behaviour in the real world.