Bachelor of Commerce/Bachelor of Communication

2023 Deakin University Handbook

Course sub-headings

• Course overview
• Professional recognition
• Career opportunities
• Participation requirements
• Mandatory student checks
• Pathways
• Alternative exits
• Fees and charges
• Course Learning Outcomes
• Course rules
• Course structure
• Work experience
• Research and research-related study

Course overview

Deakin's Bachelor of Commerce/Bachelor of Communication empowers you to solve the problems of the future and be part of the next generation of 'big idea' thinkers. In this complementary double degree you will learn to think more critically as you gain a strong foundation in all aspects of commerce at Deakin's world-class business school. Choose from eight commerce majors to explore an area of passion and graduate with a globally recognised degree. At the same time, you will develop an understanding of complex audiences and media effectiveness through your communication degree.

Both degrees offer opportunities to get involved in hands-on learning including overseas study tours, international and domestic internships, work placements and exchanges. Graduate with a combination of sought-after skills in just four years and be ready for an exciting career in your chosen field.

Want versatile, job-ready skills in both commerce and communication ?

In this combined course, you'll study a range of topics across both areas. Develop your business knowledge through one of our commerce majors:

• accounting
• economics
• finance
• financial planning
• human resources management
• management
• management information systems
• marketing.

At the same time, explore the complementary communication component and strengthen your understanding of the principles and practice of advertising, brand communication for the digital era, complex audiences, media effectiveness and creative thinking. Key study areas include:

• Advertising^{^} 
• Journalism
• Public relations
• Digital and social media^{^}

Because your teachers are active in their fields, you'll enjoy a classroom that is innovative, contemporary and provides industry expertise. Plus, you'll have the chance to grow your connections through their professional networks.

_{^Advertising and Digital and social media major sequence not offered at Waurn Ponds Campus.}

Professional recognition

Deakin Business School is in the top 1% of business schools globally by holding both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.

Depending on the major sequence you choose, your Bachelor of Commerce component may give you eligibility for a range of professional memberships and accreditations.

Students who complete the accounting major sequence are eligible to apply for:

• the CA Program of the Chartered Accountants Australia and New Zealand (CAANZ)
• Associate membership for the CPA Program
• IPA Program of the Institute of Public Accountants (IPA)
• Association of Chartered Certified Accountants (ACCA).

Students who complete the marketing major sequence are eligible for a one-year credit reduction from the five years needed to become a Certified Practicing Marketer by the Australian Marketing Institute (AMI).

Students who complete the financial planning major sequence will satisfy the education standards prescribed by the Financial Adviser Standards (FAS) to be able to provide financial advice in Australia and be eligible for entry into the certification programs of the professional financial planning associations – the CERTIFIED FINANCIAL PLANNER® Certification Program offered by the Financial Planning Association of Australia (FPA) and the Fellow Chartered Financial Practitioner designation offered by the Association of Financial Advisers (AFA).

Commerce graduates may also be eligible to apply for membership to these key professional bodies (depending on units taken):
* Australian HR Institute (AHRI)
* Institute of Managers and Leaders (IML)
* Institute of Public Accountants (IPA)

Depending on the major sequence you choose, Bachelor of Communication component graduates will be eligible to apply for the following professional accreditation depending on their choice of major:

Students who complete the Advertising major sequence - International Advertising Association.

Students who complete the Public Relations major sequence - Public Relations Institute of Australia (PRIA).

Career opportunities

Bachelor of Commerce/ Bachelor of Communication graduates may be suited to careers across a range of sectors, including government, business and community organisations.

For more information go to DeakinTALENT

Participation requirements

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

Pathways

Students who complete the Diploma of Communication or the Diploma of Commerce at Deakin College will be guaranteed a place in the combined Bachelor of Commerce/Bachelor of Communication and receive specified credit as per the existing agreements with Deakin College for the individual degrees that comprise this combined award.

Alternative exits

Fees and charges

Fees and charges vary depending on your course, the type of fee place you hold, your commencement year, the units you choose and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place. Further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods is available on our Current students fees website.

Course Learning Outcomes

See course entry for Bachelor of Commerce (M300) or Bachelor of Communication (A318)

Course rules

To qualify for the award of Bachelor of Commerce/Bachelor of Communication , students must complete 16 credit points from the M300 Bachelor of Commerce and 16 credit points from the A318 Bachelor of Communication, plus the compulsory 0-credit point module, MAI010 Academic Integrity Module.

Course structure

Students will undertake 16 credit points from M300 Bachelor of Commerce and 16 credit points from A318 Bachelor of Communication 
Course requirements for both M300 Bachelor of Commerce and A318 Bachelor of Communication must be satisfied as below:

Compulsory 0-credit point unit:-

To be completed in the first trimester of study.

• MAI010 Academic Integrity Module

Plus

16 credit points of Commerce coded units:-

8 credit points of core units (MAA103, MAF101, MAE101, MWL101 (or AWL100*), MIS171, MMM132, MLC101, MMK101)

one Commerce major sequence of 8 credit points must be included

Level 3 - at least 4 credit points (which must be course grouped to a Faculty of Business and Law undergraduate degree)

_{*Please note:}

<sub>- MWL101 (Commerce core unit) and AWL100 (Arts employability sequence unit) are incompatible; therefore, students must choose from either MWL101 or AWL100.
- If AWL100 is chosen in place of MWL101 for the M300 Bachelor of Commerce core unit, students must choose a further 1 credit point elective unit from the range of units listed in M300 not previously studied.</sub>

16 credit points of Communications coded units:-

• 3 credit points of thematic core units (ACC100, ACC213, ACC310)
• 3 credit points of employability sequence units (inclusive of either AWL100 or MWL101)
• 1 major sequence (8 credit points) as described under the course A318 Bachelor of Communication
• 2 credit points of Communications electives from either second or third year.

Thematic core:

Employability Sequence:

Plus one credit point from:

Plus 1 credit point from:

Communication Major Sequence List:

• Advertising
• Journalism
• Public Relations
• Digital and Social Media

_{*Please note:}

<sub>- MWL101 (Commerce core unit) and AWL100 (Arts employability sequence unit) are incompatible; therefore, students must choose from either MWL101 or AWL100.
- If MWL101 is chosen in place of AWL100 as the A318 Bachelor of Communication employability sequence unit, students must choose a further 1 credit point elective unit from the range of units listed in A318 not previously studied.</sub>

Work experience

Elective units may provide the opportunity for Work Integrated Learning experiences.

Other course information

Course duration - additional information

Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.

• Contact Student Central

Research and research-related study

Independent research components are embedded across a number of units.