Bachelor of Commerce / Bachelor of Communication (Advertising)

2021 Deakin University Handbook

Course sub-headings

• Course overview
• Professional recognition
• Career opportunities
• Participation requirements
• Mandatory student checks
• Alternative exits
• Fees and charges
• Course Learning Outcomes
• Course rules
• Course structure
• Work experience
• Research and research-related study

Course overview

Deakin's Bachelor of Commerce/ Bachelor of Communication (Advertising) empowers you to solve the problems of the future and be one of the next generation of ‘big idea’ thinkers. Through this complementary double degree you will learn to think more critically as you gain a strong foundation in all aspects of business at Deakin’s world class business school. At the same time developing your understanding of complex audiences and media effectiveness through your communication (advertising) degree. Graduate with a sought after skill set and be ready for an exciting career in your chosen field.

Want versatile job-ready skills in both commerce and communication (advertising)?

In this combined course, you’ll study a range of topics across both areas. Hone your business knowledge through one of our leading commerce majors:

• accounting
• economics
• finance
• financial planning
• food and agribusiness
• human resources management
• management
• management information systems
• marketing.

At the same time, explore the complementary communication (advertising) component and strengthen your understanding of principles and practice of advertising, incisive brand communication for the digital era, complex audiences, media effectiveness and creative thinking, immersing in:

• advertising principles and practices
• branded content
• copywriting and ideation
• emerging advertising media
• creative work
• strategic planning.

Because your teachers are active in their fields, you’ll enjoy a classroom that’s innovative and contemporary while providing industry expertise. Plus, you’ll have the chance to grow your connections through their professional networks.

Each degree offers opportunities to get involved in hands-on learning including study abroad, international and domestic internships, work placements and exchanges. Graduate with a well-rounded and global perspective employers will love.

Professional recognition

Deakin Business School is in the top 1% of business schools globally by holding both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.

Depending on the major sequence you choose, your Bachelor of Commerce component may give you eligibility for a range of professional memberships and accreditations.

Students who complete the accounting major sequence are eligible to apply for:

• the CA Program of the Chartered Accountants Australia and New Zealand (CAANZ)
• Associate membership for the CPA Program
• IPA Program of the Institute of Public Accountants (IPA)
• Association of Chartered Certified Accountants (ACCA).

Students who complete the marketing major sequence are eligible for a one-year credit reduction from the five years needed to become a Certified Practicing Marketer by the Australian Marketing Institute (AIM).

Students who complete the financial planning major sequence will satisfy the education standards prescribed by the Financial Adviser Standards and Ethics Authority (FASEA) to be able to provide financial advice in Australia and be eligible for entry into the certification programs of the professional financial planning associations – the CERTIFIED FINANCIAL PLANNER® Certification Program offered by the Financial Planning Association of Australia (FPA) and the Fellow Chartered Financial Practitioner designation offered by the Association of Financial Advisers (AFA).

Commerce graduates may also be eligible to apply for membership to these key professional bodies (depending on units taken):
* Australian HR Institute (AHRI)
* Institute of Managers and Leaders (IML)
* Institute of Public Accountants (IPA)

Students should consult with a course adviser to identify any additional requirements for membership for each professional body, and also consult with the professional body.

Career opportunities

As a Bachelor of Commerce/ Bachelor of Communication (Advertising) graduate, you’ll be ready for a variety of career opportunities including:

• accountant
• economist
• financial planner
• human resource manager
• marketing manager
• account manager
• advertising art director
• advertising copywriter
• digital creative
• brand specialist
• digital marketer or media specialist
• marketing and communications officer
• media researcher or planner
• social media coordinator.

For more information go to DeakinTALENT

Participation requirements

Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

Mandatory student checks

Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

Alternative exits

Fees and charges

Fees and charges vary depending on your course, the type of fee place you hold, your commencement year and your study load. To find out about the fees and charges that apply to you, visit the Current students fees website or our handy Fee estimator to help estimate your tuition fees.

Course Learning Outcomes

See course entry for Bachelor of Commerce (M300) or Bachelor of Communication (Advertising) (A334)

Course rules

To qualify for the award of Bachelor of Commerce/Bachelor of Communication (Advertising), students must complete 32 credit points plus the compulsory 0-credit point module, MAI010 Academic Integrity Module.

Course structure

Course Rules

Students will undertake 16 credit points from M300 Bachelor of Commerce and 16 credit points from A334 Bachelor of Communication (Advertising)
Course requirements for both M300 Bachelor of Commerce and A334 Bachelor of Communication (Advertising) must be satisfied as below:

Compulsory 0-credit point unit:-

To be completed in the first trimester of study.

• MAI010 Academic Integrity Module

16 credit points of Commerce coded units:-

• 8 credit points of core units (MAA103, MAF101, MAE101, MWL101, MIS171, MMM132, MLC101, MMK101)
  
  
• one Commerce major sequence of 8 credit points must be included.
  
  

16 credit points of Communications (Advertising) units:

• 12 credit points of core units (ACC100, ALA101, ALA102, ALA201, ALA202, ALA203, ACC213, ACC320, ACC321, ALA302, ALA303, ALA304)
  
  
• 2 credit points of course electives from level 1 (List A):
  ACG103, ALJ111, ALJ112, ALM101, ALM102, ALR103, ALR104 and either IND101 or IND102
  
  
• 2 credit points of course electives from level 2/3 (List B):
  ADV201, MIS203, ACC302, ACC303, ALJ216, ALJ221, ALM201, ALM202, ALR376 and either IND203 or IND301

Work experience

Elective units may provide the opportunity for Work Integrated Learning experiences.

Other course information

Course duration - additional information

Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.

• Contact Student Central

Research and research-related study

Independent research components are embedded across a number of units.