Master of Communication

2024 Deakin University Handbook

Year	2024 course information
Award granted	Master of Communication
Deakin course code	A743
Faculty	Faculty of Arts and Education
Campus	Offered at Burwood (Melbourne)
Online	Yes
Duration	2 years full-time or part-time equivalent
Course Map - enrolment planning tool	These course maps are for new students commencing from Trimester 1 2024: Capstone Option A Stream Capstone Option B Stream These course maps are for new students commencing from Trimester 2 2024: Capstone Option A Stream Capstone Option B Stream These course maps are for new students commencing from Trimester 3 2024: Capstone Option A Stream Capstone Option B Stream Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.
CRICOS course code	084000E Burwood (Melbourne)
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9

Course sub-headings

Course overview

The media and communications landscape is ever-changing, frequently in a state of flux. Future-proof your communications career – advance your current skill set, delve into contemporary research and develop the critical knowledge required to become a leader in this rapidly evolving industry.

Ready to become a highly sought-after, communications practitioner with thoroughly honed strategic and problem-solving skills?

With unprecedented advancement in technology and the increasing globalisation of business enterprises, strategic communication and critical thinking skills are a highly-valued, modern day commodity. Deakin’s Master of Communication will place you ahead of the game and empower you to thrive in roles that influence and shape opinion.

Tailor your degree to your career goals – specialise in advertising, journalism, public relations, digital media, sports media or visual communication design, with complementary electives. Enjoy a flexible, supported and stimulating learning environment, while collaborating with like-minded students, including those already working in industry. Learn from experienced staff and experts in the field, who ensure our course content stays up to date with the latest technological advances, industry demands and market conditions.

Explore theoretical concepts and frameworks and learn how to apply them in a practical setting. With internship and work-integrated learning (WIL) opportunities available, you can enhance your employment capabilities while expanding your professional networks.

As part of a professional capstone program, you will undertake a research project designed for an industry or scholarly audience under the guidance of academic supervision.

Whether you’re looking to upskill, change roles or challenge yourself in a new discipline, you will graduate as a holistic and reflexive communications practitioner well-prepared for the inevitable industry advances, challenges and opportunities yet to come.

Professional recognition

Students specialising in public relations may qualify for accredited membership of the Public Relations Institute of Australia (PRIA) by completing 6 credit points of ALR-coded units in addition to their PR-related research project.

Career opportunities

Now more than ever is a great time to be in the media and communications industry. From media agencies and newsrooms, to publications, community relations and government organisations, anywhere in the world – the career opportunities are vast.

Our Master of Communication prepares you for roles such as:

advertising account manager
brand communication copywriter
communications consultant or researcher
corporate affairs director
investigative journalist
media adviser or planner
public relations specialist
social media manager
sports media producer, journalist or commentator
visual designer.

For more information go to 'DeakinTALENT'

Participation requirements

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

Alternative exits

Graduate Certificate of Communication (A539)
Graduate Diploma of Communication (A639)
Graduate Diploma of Digital Media (A634)
Graduate Diploma of Journalism (A649)
Graduate Diploma of Public Relations (A643)
Graduate Diploma of Visual Communication Design (A638)

Research information

Students will undertake a capstone research design and preparation unit worth one-credit-point, resulting in the completion of a professional practice-focused project for an industry audience. An academic research project (scholarly thesis) option is also available. Students who undertake the academic research project may be eligible to apply for future PhD study.

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place. For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.

Course Learning Outcomes

Deakin Graduate Learning Outcomes	Course Learning Outcomes
Discipline specific knowledge and capabilities	Apply expert knowledge of contemporary communication methods in one or more specialist areas including Journalism, Public Relations, Digital Media, Sports Media, and Visual Communication Design, and in scholarly contexts.
Communication	Use expert, specialised skills to communicate across a range of platforms and share knowledge and research findings with diverse audiences, in a way that has impact in professional and scholarly contexts.
Digital literacy	Utilize generic and specific digital technologies to address a range of communication needs in research and professional contexts and for diverse audiences within and outside the communication industries.
Critical thinking	Critically analyse and evaluate complex ideas in communication theory, develop appropriate methodologies for application in industry or academic research projects, and communicate conclusions in the context of professional decision-making and scholarship.
Problem solving	Analyse, evaluate, and critique complex information in order to identify problems and develop creative solutions in a range of professional practice and scholarly contexts.
Self-management	Employ high level autonomy, accountability and initiative in responding creatively to new situations in professional communication practice and/or in the completion of a substantial research-based project.
Teamwork	Work and learn collaboratively in professional communication practice and in scholarly contexts, including exercising initiative and accountability as a team member.
Global citizenship	Critically reflect on communication-related issues in both domestic and global contexts as a scholar and in professional practice, taking into consideration cultural and socio-economic diversity, social and environmental responsibility, and the application of the highest ethical standards.
Approved by Faculty Board May 2023

Course rules

To qualify for the award of Master of Communication, students must successfully complete 16 credit points of study comprising:

DAI001 Academic Integrity Module (0-credit-point compulsory unit) plus;

Core Communication Program (4 credit points)

Students must complete a common foundation program in contemporary professional communication focusing on key communication concepts and applied research methods, studying these two units in the first year of study:

ACX701 Communication Concepts (2 credit points)
ACX702 Applied Research Methods for Communication (2 credit points)

Specialisation (8 credit points)

Students must complete 8 credit points from one specialisation, to provide in-depth knowledge and professional expertise in a sub-field of communication, completing both of the following:

four one-credit-point specialisation-specific units selected from one of six specialisations (Advertising; Digital Media; Journalism; Public Relations; Sports Media; or Visual Communication Design); and
a four-credit-point professional capstone program including a mandatory research project whose topic is relevant to that specialisation

Electives (4 credit points)

Students select 4 credit points of electives from any specialisation in the course to create a distinctive degree to advance their professional careers and/or extend their academic knowledge in related areas. Students may complete up to two electives from any equivalent postgraduate course at Deakin University including stackable short courses (0.5cp microcredentials), subject to eligibility.

Students seeking course-accredited PRIA membership for their degree must complete at least two credit points of electives using ALR-coded units, unless advised otherwise.

Specialisations

Refer to the details of each specialisation for availability.

Visual communication design

Course structure

Core units

ACX701

Communication Concepts (2 credit points)

ACX702

Applied Research Methods for Communication (2 credit points)

Professional capstone program

Students will either take Option A or Option B noting that Option B requires approval of the Course Director; most students will normally complete Option A

Option A

ACX703 Developing a Communication Research Project
ACX707 Professional Research Project 1
ACX708 Professional Research Project 2
ACC700 Communication and Creative Arts Internship

Or an elective related to the research project where no appropriate internship is available

Option B

(Only by approval of Course Director, achievement of a Distinction or higher average in previous coursework including ACX703, and agreement of supervisor)

ACX703 Developing a Communication Research Project
ACX704 Academic Research Project 1
ACX705 Academic Research Project 2
ACX706 Academic Research Project 3

Stackable short courses

Mix and match Deakin short courses (0.5 cp microcredentials) to earn up to 2 credit point(s) of open electives, subject to eligibility. Any stacking must add up to a whole number to be used for credit. See more information on Deakin short courses options.

Work experience

Elective units may provide the opportunity for Work Integrated Learning experiences.

Details of specialisations

Advertising

Campuses

Burwood (Melbourne), Online

Units

Select four units from the following list as well as the 4-unit professional capstone option:

ACG703

Design and Digital Skills

ALC708

Social Media Content Creation

ALR703

Digital Brand Storytelling

ALR733

Advertising Theory and Practice

ALR701

Writing for Brands

ALR710

Advanced Brand Communication

Digital Media

Campuses

Burwood (Melbourne), Online

Units

Select four units from the following list as well as the 4-unit professional capstone option:

ACC717

Media Law and Ethics

ACG706

Web and Interactive Design

ACI700

Introduction to Digital Photography

ALC701

Social Media Collaboration

ALC702

Making Sense of Communities Online

ALC703

Digital Curation in the Age of AI

ALC708

Social Media Content Creation

ALR703

Digital Brand Storytelling

Journalism

Campuses

Burwood (Melbourne), Online

Units

Select four units from the following list as well as the 4-unit professional capstone option:

ACC717

Media Law and Ethics

ALJ714

Journalism for Social Change

ALJ715

Multimedia Storytelling

ALJ716

Writing the News

ALJ721

Global Journalism

ALJ722

Investigative and Narrative Journalism

Public Relations

Campuses

Burwood (Melbourne), Online

Units

Select four units from the following list as well as the 4-unit professional capstone option:

ALR700

Public Relations Campaigns

ALR701

Writing for Brands

ALR704

Reputation Management: Crisis, Risk and Responsibility

ALR718

Public Relations, Activism and Social Change

ALR733

Advertising Theory and Practice

ALR782

Public Affairs and Opinion Formation

ALC708

Social Media Content Creation

Note: Students wishing to qualify for course-accredited membership of the Public Relations Institute of Australia (PRIA) must select at least 6 credit points of ALR-coded units and complete their capstone project on a public relations-related topic.