Master of Communication

2017 Deakin University Handbook

Note: You are seeing the 2017 view of this course information. These details may no longer be current. [Go to the current version]
Year2017 course information
Award granted Master of Communication
Course Map

This course map is for new students commencing from 2017.

If you require a course map from a previous year, please contact a Student Adviser.

Campus
Cloud CampusNo
Duration

1-2 years full time or part time equivalent depending on your entry point

CRICOS course code084000E
Deakin course codeA743
Approval statusThis course is approved by the University under the Higher Education Standards Framework.
Australian Quality Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9.

Course sub-headings

Course overview

Gain advanced analytical, research and communication skills by undertaking multi-disciplinary Master of Communication degree. Explore the different specialisations offered at Deakin University today.

Deakin’s Master of Communication is a stimulating course which creates professionals with advanced knowledge of and skills in communications and media industries. The course recognises the advances in communication technologies and the increasing globalisation of business enterprises. 

You can choose to undertake intensive study in the areas of Journalism, TV production, Visual Communication Design, Public Relations or Digital Media, or undertake cross-disciplinary units from these disciplines. 

The flexible course structure allows you to build on your knowledge base so you can move across professional fields, acknowledging that a broader range of skills is required to remain competitive in the ever-changing media and cognate industries. All students complete a professional research project designed for business or creative audience under the guidance of an academic supervisor. 

Deakin’s Master of Communication will advance your career prospects in one of the fastest growing group of industries such as content production companies, multimedia businesses, government agencies, marketing and entertainment industries, public relations, and social and market research entities. Students who undertake 4 credits in the independent scholarly research project will be eligible to apply for a PhD.

Professional recognition

Students taking the Public Relations stream may qualify for membership of the Public Relations Institute of Australia (PRIA) by completing 6 credit points of ALR-coded units.

Alternative exits

Graduate Certificate of Communication (A539)
Graduate Diploma of Communication (A639)
Graduate Diploma of Digital Media (A634)
Graduate Diploma of Journalism (A649)
Graduate Diploma of Public Relations (A643)
Graduate Diploma of Visual Communication Design (A638)

Research information

Students will undertake a practice-based research methods and design unit worth 2 credit points and a significant independent research project worth 4 credit points resulting in the completion of a major creative work and exegesis. A two credit point research project option is available. 

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.

Course Learning Outcomes

Deakin Graduate Learning Outcomes

Course Learning Outcomes

Discipline specific knowledge and capabilities

Acquire advanced and integrated understanding of one or more complex knowledge domains relating to professional communication

Demonstrate expert knowledge and specialist skills in contemporary communication methods, and their application in one or more specialist areas of communication including Journalism, Professional Writing, Public Relations, Television Production and Visual Communication Design and in scholarly contexts

Communication

Use specialist cognitive and technical skills in communicating ideas, problems and arguments in a variety of modes in a range specialist areas of communication and in scholarly research

Digital literacy

Acquire specialist skills in generic and specific digital technologies used to address a range of communication needs in research and professional contexts and for diverse audiences within and outside the communications industry

Critical thinking

Acquire expert cognitive skills in the analysis and critical evaluation of communications theory and its application in professional practice and scholarship

Demonstrate the ability to evaluate complex ideas, develop appropriate methodologies and communicate conclusions in the context of professional decision making and scholarship

Problem solving

Use expert and specialised knowledge of and skills in communications to identify, investigate, analyse and synthesise complex information, problems and concepts and develop creative solutions in professional practice and scholarly contexts 

Self-management

Employ high level autonomy, accountability and initiative in responding creatively to new situations in professional practice and/or in the completion of a substantial research –based project

Teamwork

Demonstrate initiative and accountability in working and learning collaboratively in professional communications practice and scholarly contexts  

Global citizenship

Acquire high level understanding and the ability to reflect on issues in communications in both domestic and global contexts as a scholar and in professional practice, taking into consideration cultural and socio-economic diversity, social and environmental responsibility and the application of the highest ethical standards

Approved by Faculty Board May 2014

 

Course rules

To qualify for the Master of Communication, a student must successfully complete 16 credit points of study comprising:

Either

    > 8 credit points in one of the specialisation options (Digital Media, Journalism, Public Relations, Television Production, Visual Communication Design)

Or

    > 8 credit points of Cross-disciplinary Study which must be drawn from at least 3 or more of the following areas of study: Digital Media, Journalism, Public Relations, Television Production or Visual Communication Design

Plus

 2 credit points of research methods (ACX702)

 2 credit points of communication concepts (ACX701); and 

Either

   > A further 4 credit points of independent scholarly research project (ACX703, ACX704, ACX705, ACX706)

Or

   > 2 credit points of independent professional practice project (ACX707, ACX708); and

   > 2 credit points of elective units from any of the specialisations in the course

Specialisations

Refer to the details of each specialisation for availability.

Journalism

Public Relations

Television Production  (Burwood campus only)

Visual Communication Design

Digital Media

Course structure

Course structure

Professional Practice Units

ACX707Unit description is currently unavailable

ACX708Unit description is currently unavailable

Course structure

Research units

ACX702Unit description is currently unavailable (2 credit points)

ACX703Unit description is currently unavailable

ACX704Unit description is currently unavailable

ACX705Unit description is currently unavailable

ACX706Unit description is currently unavailable
 

Course structure

Core units

ACX701Unit description is currently unavailable (2 credit points)

 

Details of specialisations

Journalism

Campuses

Burwood (Melbourne), Cloud (online)


Units

ACC700Unit description is currently unavailable

ACC717Unit description is currently unavailable

ALJ710Unit description is currently unavailable

ALJ721Unit description is currently unavailable

ALJ722Unit description is currently unavailable

ALJ728Unit description is currently unavailable

ALJ729Unit description is currently unavailable

ALJ712Unit description is currently unavailable

ALJ713Unit description is currently unavailable


 

Details of specialisations

Public Relations

Campuses

Burwood (Melbourne), Cloud (online)


Units

ACC700Unit description is currently unavailable

ACC717Unit description is currently unavailable

ALR700Unit description is currently unavailable

ALR701Unit description is currently unavailable

ALR704Unit description is currently unavailable

ALR710Unit description is currently unavailable

ALR718Unit description is currently unavailable

ALR731Unit description is currently unavailable

ALR782Unit description is currently unavailable

Note: Students wishing to qualify for membership of the Public Relations Institute of Australia (PRIA) must select at least 6 credit points of ALR-coded units and complete their research thesis on an approved Public Relations project.


 

Details of specialisations

Television Production

Campuses

Burwood (Melbourne)


Units

ACC700Unit description is currently unavailable

ACC717Unit description is currently unavailable

ACF700Unit description is currently unavailable

ACF701Unit description is currently unavailable

ACF702Unit description is currently unavailable

ACF703Unit description is currently unavailable

ACF704Unit description is currently unavailable

ACF705Unit description is currently unavailable

ALR733Unit description is currently unavailable


 

Details of specialisations

Visual Communication Design

Campuses

Burwood (Melbourne), Cloud (online)


Units

ACC700Unit description is currently unavailable

ACA715Unit description is currently unavailable

ACG702Unit description is currently unavailable

ACG703Unit description is currently unavailable

ACG706Unit description is currently unavailable

ACG708Unit description is currently unavailable

ACG709Unit description is currently unavailable

ACI700Unit description is currently unavailable

ALR733Unit description is currently unavailable


 

Details of specialisations

Digital Media

Campuses

Burwood (Melbourne), Cloud (online)


Units

ACC700Unit description is currently unavailable

ACC717Unit description is currently unavailable

ACG706Unit description is currently unavailable

ACI700Unit description is currently unavailable

ALC708Unit description is currently unavailable

ALC701Unit description is currently unavailable

ALC702Unit description is currently unavailable

ALC703Unit description is currently unavailable

ALR703Unit description is currently unavailable