Graduate Diploma of Visual Communication Design
2021 Deakin University Handbook
| Year | 2021 course information |
|---|---|
| Award granted | Graduate Diploma of Visual Communication Design |
| Course Map | This course map is for new students commencing from Trimester 1 2021. This course map is for new students commencing from Trimester 2 2021. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| Campus | Offered at Burwood (Melbourne) |
| Cloud Campus | Yes |
| Duration | 1 year full-time or part-time equivalent duration |
| Deakin course code | A638 |
| Approval status | This course is approved by the University under the Higher Education Standards Framework. |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8. |
Course sub-headings
- Course overview
- Career opportunities
- Participation requirements
- Mandatory student checks
- Alternative exits
- Fees and charges
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
Course overview
The Graduate Diploma in Visual Communication Design provides practical and theoretical skills in Visual Communication Design. This is achieved through a combination of study incorporating the contemporary thinking and techniques required for professional design practice. The course explores design's role as an agent of change and as a key link between creativity and innovation. It also addresses the social, cultural and ethical implications of design practice as well as in-depth studies of new technology in design with an emphasis on typography, form and application. Historical and contemporary graphic design processes are explored within both local and international contexts.
The Graduate Diploma in Visual Communication Design encourages you to shape your ideas into practical and attractive propositions for users, customers and society as a whole. It offers a solid foundation for employment in the communication design industry or continued study in the field.
Career opportunities
As a graduate of Deakin's Graduate Diploma of Visual Communication Design you will be able to communicate and produce industry and audience-relevant solutions to communication problems and opportunities which require visual design in the strategy mix. In addition, the course will develop graduates with sound theoretical grounding in cultural, business and professional skills to enable them to be effective practitioners.
Graduates are likely to find work in areas such as advertising and marketing communication, communication strategy, corporate branding, design consultancies or creative boutiques. Graduates may be employed, work on a freelance basis or be self-employed. With a focus on both communication design knowledge and technical skills, graduates are better prepared for the rapidly evolving, ever-changing communication industries.
For more information go to DeakinTALENT
Participation requirements
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Mandatory student checks
Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.
Alternative exits
| Graduate Certificate of Communication (A539) |
Fees and charges
Fees and charges vary depending on your course, the type of fee place you hold, your commencement year and your study load. To find out about the fees and charges that apply to you, visit the Current students fees website or our handy Fee estimator to help estimate your tuition fees.
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
| Discipline specific knowledge and capabilities | Demonstrate a specialised, developed knowledge of how to research, plan and produce design-based solutions to complex visual communication challenges. Advanced knowledge and skills for analysing communication design as applied in a local, national and international context. |
| Communication | Demonstrate sophisticated and effective communication skills using visual media. Transmit ideas, analysis, findings and strategies through advanced written and oral presentation. |
| Digital literacy | Employ a range of specialist skills using industry standard design programs and other digital literacies to source, analyse, generate and disseminate design solutions to an advanced level. |
| Critical thinking | Demonstrate advanced understanding of ethical and legal issues surrounding visual communication design. Acquire advanced skills in the critical evaluation of contemporary design practices, design conversations and design issues and demonstrate application in own professional design practice. |
| Problem solving | Demonstrate the ability to analyse and evaluate information to inform professional design practice. Employ specialised knowledge, skills and creativity supported by research-based theoretical underpinnings to generate advanced design solutions to complex visual communication design briefs. |
| Self-management | Demonstrate advanced initiative and autonomy in planning, decision-making and problem solving in the field of visual communication design. |
| Teamwork | Demonstrate an ability to work and learn collaboratively, collegially and responsibly with a range of disciplines, clients and industry representatives. |
| Global citizenship | Demonstrate a responsibility to and understanding and appreciation of global, economic and ethical influences on the practice of visual communication design. |
| Approved by Faculty Board November 2017 | |
Course rules
To qualify for the award of Graduate Diploma of Visual Communication Design, students must successfully complete:
- 6 credit points in Visual Communication Design from the units listed below, plus
- 2 credit points of electives
AAI018 Academic Integrity (0-credit-point compulsory unit)
Course structure
Core Units
| ACG702 | Digital Publishing |
| ACG703 | Design and Digital Skills |
| ACG706 | Designing for Web Environments |
| ACI700 | Introduction to Digital Photography |
| ACA715 | Creating Your Arts Business |
| ACG708 | Design Thinking and Problem Solving |
| ACG709 | Strategic Branding and Design |
| ALR733 | Advertising Theory and Practice |
| ACC700 | Communication and Creative Arts Internship |
Electives
Electives may be chosen from the remaining units above or from any other postgraduate course in the School of Communication and Creative Arts. Students who intend to move from the Graduate Diploma to the Master of Communication are strongly advised to take ACX701Communication Concepts for their two elective credit points.
Work experience
Elective units may provide the opportunity for Work Integrated Learning experiences.
Other course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Further information
Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.
- Contact Student Central