Graduate Diploma of Digital Media

2024 Deakin University Handbook

Year	2024 course information
Award granted	Graduate Diploma of Digital Media
Deakin course code	A634
Faculty	Faculty of Arts and Education
Campus	Offered at Burwood (Melbourne)
Online	Yes
Duration	1 year full-time or part-time equivalent
Course Map - enrolment planning tool	This course map is for new students commencing from Trimester 1 2024 This course map is for new students commencing from Trimester 2 2024 Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.
CRICOS course code	096524M Burwood (Melbourne)
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8

Course sub-headings

Course overview

Designed in close consultation with industry, the Graduate Diploma of Digital Media prepares media professionals for the world's digital future. Build your expertise through extensive practical experience and access professional development opportunities that set you up for your next big role.

Want to study and work at the forefront of digital media practice?

In a world increasingly impacted by digital and online developments, professionals with a mastery of digital platforms are more sought-after than ever. As a result, a postgraduate qualification in digital media is incredibly valuable for career-minded content creators across media, marketing, journalism and public relations industries. You’ll graduate from the course as a confident digital storyteller, with the curiosity and desire to make a difference in the world through communication.

The course trains you in skills that reflect the evolving needs of the industry. Explore, analyse, create and share digital content while learning how to creatively select and assemble media elements to develop personal or brand identities, stories and narratives. Some of our key areas of study include:

designing for web
social media content creation
building online communities
digital curation and marketing.

Across all study areas are common themes of creative problem solving and collaboration – key capabilities of the modern digital media professional. You’ll also learn about entrepreneurship, creative business planning and developing a professional identity, giving you the confidence to build your brand from the ground up and nurture your ideas into content with impact.

A highlight of the course is having the freedom to select elective units from any other postgraduate course in the School of Communication and Creative Arts. This allows you to expand your expertise beyond just digital media and develop complementary skills in areas you’re passionate about.

As you progress through the course, you will see your specialist expertise grow through practical learning opportunities on and off campus. Get hands-on with:

real-world assessment tasks, such as designing digital content strategies
internships that allow you to develop digital media solutions for real clients.

While a Graduate Diploma of Digital Media opens the door to many exciting digital roles in Australia and abroad, there are also opportunities for further study upon successful completion of the course. If you want to continue building your portfolio and take part in a professional capstone program, you might like to articulate into Deakin’s Master of Communication.

Career opportunities

As a graduate, you will be able to confidently develop digital media content and solutions across a diverse range of platforms. This will allow you to seamlessly transition between the evolving media roles of the future.

With experience building and engaging online communities, you will also be prepared to excel in social media roles across any number of industries. On top of that, your training in entrepreneurship and creative business planning will ensure you have the skills to work as a freelancer or start your own business, opening the door to an exciting global career.

For more information go to DeakinTALENT.

Participation requirements

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

Alternative exits

Graduate Certificate of Communication (A539)

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, and their study discipline or your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place. For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.

Course Learning Outcomes

Deakin Graduate Learning Outcomes	Course Learning Outcomes
Discipline-specific knowledge and capabilities	Apply advanced theoretical knowledge of contemporary digital and online media environments in order to evaluate processes and practices in media and cultural industry contexts.
Communication	Communicate ideas, arguments, and analyses in written, digital, and oral formats that meet academic and media practitioner standards for a diverse range of digital media audiences.
Digital literacy	Utilise a range of digital media to communicate a variety of messages online to a professional standard.
Critical thinking	Apply advanced cognitive skills when engaging with contemporary media debates, issues, and industry contexts in relation to their social, cultural, economic, legal, and ethical aspects.
Problem solving	Respond in a skilled and knowledgeable way to industry-based problems and solve these through a strategic application of digital and online media tools, platforms, and practices.
Self-management	Employ autonomy, accountability and initiative when responding effectively and creatively to new situations in professional digital media contexts.
Teamwork	Collaborate effectively with peers in online environments, working together to solve complex problems by completing media projects.
Global citizenship	Apply an advanced knowledge of legal and ethical issues in relation to online media in a globalised media context, taking into account intellectual property, social justice, diversities, and environmental impact.
Approved by Faculty Board November 2022

Course rules

To qualify for the award of Graduate Diploma of Digital Media, students must successfully complete:

6 credit points in Digital Media from the units listed below, plus
2 credit points of electives, plus
DAI001 Academic Integrity Module (0-credit-point compulsory unit)

Course structure

Core Units

ACG706

Web and Interactive Design

ALC701

Social Media Collaboration

ALC702

Making Sense of Communities Online

ALC703

Digital Curation in the Age of AI

ALC708

Social Media Content Creation

ALR703

Digital Brand Storytelling

ACA715

Creating Your Arts Business

ACC700

Communication and Creative Arts Internship

Electives

Electives may be chosen from the remaining units above or from any other postgraduate course in the School of Communication and Creative Arts; students who intend to move from the diploma into the Master of Communication are strongly advised to take ACX701 Communication Concepts for their two elective credit points.

Work experience

Elective units may provide the opportunity for Work Integrated Learning experiences.

Other course information

Course duration

Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.

Contact Student Central