Graduate Diploma of Digital Media
2024 Deakin University Handbook
| Year | 2025 course information |
|---|---|
| Award granted | Graduate Diploma of Digital Media |
| Deakin course code | A634 |
| Faculty | Faculty of Arts and Education |
| Campus | Offered at Burwood (Melbourne) |
| Online | Yes |
| Duration | 1 year full-time or part-time equivalent |
| Course Map - enrolment planning tool | This course map is for new students commencing from Trimester 1 2025. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
| CRICOS course code | 096524M Burwood (Melbourne) |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8 |
Course sub-headings
- Course overview
- Career opportunities
- Participation requirements
- Mandatory student checks
- Pathways
- Alternative exits
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
- Fees and charges
Course overview
Designed in close consultation with industry, the Graduate Diploma of Digital Media prepares media professionals for the world's digital future. Build your expertise through extensive practical experience and access professional development opportunities that set you up for your next big role.
Want to study and work at the forefront of digital media practice?
In a world increasingly impacted by digital and online developments, professionals with a mastery of digital platforms are more sought-after than ever. As a result, a postgraduate qualification in digital media is incredibly valuable for career-minded content creators across media, marketing, journalism and public relations industries. You’ll graduate from the course as a confident digital storyteller, with the curiosity and desire to make a difference in the world through communication.
The course trains you in skills that reflect the evolving needs of the industry. Explore, analyse, create and share digital content while learning how to creatively select and assemble media elements to develop personal or brand identities, stories and narratives. Some of our key areas of study include:
- designing for web
- social media content creation
- building online communities
- digital curation and marketing.
Across all study areas are common themes of creative problem solving and collaboration – key capabilities of the modern digital media professional. You’ll also learn about entrepreneurship, creative business planning and developing a professional identity, giving you the confidence to build your brand from the ground up and nurture your ideas into content with impact.
A highlight of the course is having the freedom to select elective units from any other postgraduate course in the School of Communication and Creative Arts. This allows you to expand your expertise beyond just digital media and develop complementary skills in areas you’re passionate about.
As you progress through the course, you will see your specialist expertise grow through practical learning opportunities on and off campus. Get hands-on with:
- real-world assessment tasks, such as designing digital content strategies
- internships that allow you to develop digital media solutions for real clients.
While a Graduate Diploma of Digital Media opens the door to many exciting digital roles in Australia and abroad, there are also opportunities for further study upon successful completion of the course. If you want to continue building your portfolio and take part in a professional capstone program, you might like to articulate into Deakin’s Master of Communication.
Career opportunities
As a graduate, you will be able to confidently develop digital media content and solutions across a diverse range of platforms. This will allow you to seamlessly transition between the evolving media roles of the future.
With experience building and engaging online communities, you will also be prepared to excel in social media roles across any number of industries. On top of that, your training in entrepreneurship and creative business planning will ensure you have the skills to work as a freelancer or start your own business, opening the door to an exciting global career.
For more information go to DeakinTALENT.
Participation requirements
Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Mandatory student checks
Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.
Pathways
This course can be a pathway to:
Master of Communication (A743)
Alternative exits
| Graduate Certificate of Communication (A539) |
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Apply advanced theoretical knowledge of contemporary digital and online media environments in order to evaluate processes and practices in media and cultural industry contexts. |
| Communication | Communicate ideas, arguments, and analyses in written, digital, and oral formats that meet academic and media practitioner standards for a diverse range of digital media audiences. |
| Digital literacy | Utilise a range of digital media to communicate a variety of messages online to a professional standard. |
| Critical thinking | Apply advanced cognitive skills when engaging with contemporary media debates, issues, and industry contexts in relation to their social, cultural, economic, legal, and ethical aspects. |
| Problem solving | Respond in a skilled and knowledgeable way to industry-based problems and solve these through a strategic application of digital and online media tools, platforms, and practices. |
| Self-management | Employ autonomy, accountability and initiative when responding effectively and creatively to new situations in professional digital media contexts. |
| Teamwork | Collaborate effectively with peers in online environments, working together to solve complex problems by completing media projects. |
| Global citizenship | Apply an advanced knowledge of legal and ethical issues in relation to online media in a globalised media context, taking into account intellectual property, social justice, diversities, and environmental impact. |
Approved at Faculty Board November 2022
Course rules
To complete the Graduate Diploma of Digital Media students must pass 8 credit points and meet the following course rules to be eligible to graduate:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
- 6 credit points of core units
- 2 credit points of course electives
Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary.
Course structure
Core Units
| ACG706 | Web and Interactive Design |
| ALC701 | Collaborative Digital Media Making |
| ALC702 | Making Sense of Communities Online |
| ALC703 | Digital Curation in the Age of AI |
| ALC708 | Social Media Content Creation |
| ALR703 | Digital Brand Storytelling |
| ACA715 | Creating Your Arts Business |
| ACC700 | Communication and Creative Arts Internship |
Electives
Electives may be chosen from the remaining units above or from any other postgraduate course in the School of Communication and Creative Arts; students who intend to move from the diploma into the Master of Communication are strongly advised to take ACX701 Communication Concepts for their two elective credit points.
Work experience
Elective units may provide the opportunity for Work Integrated Learning experiences.
Course duration
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Further information
Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.
- Contact Student Central
Fees and charges
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, and their study discipline or your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.