Graduate Certificate of Communication

2024 Deakin University Handbook

Year

2024 course information

Award granted Graduate Certificate of Communication
Deakin course codeA539
Faculty

Faculty of Arts and Education

CampusOffered at Burwood (Melbourne)
OnlineYes
Duration 0.5 year full-time or part-time equivalent
Course Map - enrolment planning tool

This course map is for new students commencing from Trimester 1 2024

This course map is for new students commencing from Trimester 2 2024

This course map is for new students commencing from Trimester 3 2024


Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.

CRICOS course code083989G Burwood (Melbourne)
Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8

Note: Trimester 3 unit offerings are limited

Course sub-headings

Course overview

In a world of perpetual change, where facts and opinion often collide, one thing remains certain: the need for skilled communicators. Broaden your knowledge, and your mind, to gain a competitive edge in a rapidly evolving job market.

Keen to dip into postgraduate communications study to boost your current skillset and advance your career?

With unprecedented advancement in technology and the increasing globalisation of business enterprises, strategic communication and critical thinking skills are a highly valued, modern-day commodity. Deakin’s Graduate Certificate of Communication will give you the specialist knowledge and skills to empower you to thrive in roles that influence and shape opinion.

Tailor your degree to your career goals – undertake intensive study in journalism, television production, public relations, digital media or visual communication design, or explore cross-disciplinary study. Enjoy a flexible, supported and stimulating learning environment, while collaborating with like-minded students, including those already working in industry.

Explore theoretical concepts and frameworks and learn how to apply them in a practical setting. Learn from experienced staff and experts in the field, who ensure our course content stays up-to-date with the latest technological advances, industry demands and market conditions.

The Graduate Certificate of Communication is also an articulation pathway into the Master of Communication. Should you be interested in continuing your studies, you can apply for recognition of prior learning (RPL) upon successful completion of this course.

Whether you’re looking to upskill, change roles or challenge yourself in a new discipline, you will graduate well-prepared for the inevitable industry advances, challenges and opportunities yet to come.

Career opportunities

Now more than ever is a great time to be in the media and communications industry. From media agencies and newsrooms, to publications, community relations and government organisations, anywhere in the world – the career opportunities are vast.

Our Graduate Certificate of Communication can prepare you for roles such as:

  • public relations specialist
  • journalist
  • media adviser
  • communications consultant
  • technical writer
  • visual designer
  • social media manager

For more information go to DeakinTALENT.

Participation requirements

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place. For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.

Course Learning Outcomes

Deakin Graduate Learning Outcomes

Course Learning Outcomes

Discipline-specific knowledge and capabilities

Apply specialist skills and knowledge of communication methods and concepts in professional and scholarly contexts.

Communication

Use specialist cognitive and technical skills to communicate ideas, arguments, and solutions to problems in a variety of modes across a range of professional and scholarly contexts.

Digital literacy

Make expert use of digital technologies to address a range of communication needs in professional contexts and for diverse audiences within and outside the communication industries.

Critical thinking

Critically analyse and evaluate complex ideas in communication theory and communicate conclusions in the context of professional decision-making and scholarship.

Problem solving

Use specialised knowledge and skills in communication to identify, investigate, analyse and synthesise complex information in the context of generating creative solutions to industry and scholarly problems.

Self-management

Employ autonomy, accountability and initiative when responding creatively to new situations in professional communication contexts.

Teamwork

Work and learn collaboratively in professional communication practice and in scholarly contexts, including exercising initiative and accountability as a team member.

Global citizenship

Critically reflect on communication-related issues in both domestic and global contexts, as a scholar and in professional practice, taking into consideration cultural and socio-economic diversity, social and environmental responsibility and the application of the highest ethical standards.

Approved by Faculty Board November 2022

Course rules

To qualify for the award of Graduate Certificate of Communication, students must successfully complete:

  • 4 credit points in Communication from the units listed below plus
  • DAI001 Academic Integrity Module (0-credit-point compulsory unit)

Students are strongly encouraged to look at specific concentrations and patterns of unit choice that develop their professional communication skills and should seek advice to create the best combination available to them to achieve their specific course objectives and learning outcomes. Students using the Graduate Certificate as a pathway into the Master of Communication are strongly advised to complete ACX701 Communication Concepts as two of their 4 credit points.

Students using the Graduate Certificate to seek entry into a specialised diploma should take all four units from a single sub-field to enable credit for those units to be granted towards the diploma.

Course structure

Core Units

ACC717Media Law and Ethics

ACF700Writing with the Camera

ACF705Documentary Production Practice

ACF701Television Studio Production

ACG702Digital Publishing

ACG703Design and Digital Skills

ACG706Web and Interactive Design

ACG708Design Thinking and Problem Solving

ACG709Strategic Branding and Design

ACI700Introduction to Digital Photography

ACX701Communication Concepts (2 credit points)

ALC701Social Media Collaboration

ALC702Making Sense of Communities Online

ALC703 Digital Curation in the Age of AI

ALC708Social Media Content Creation

ALJ714Journalism for Social Change

ALJ715Multimedia Storytelling

ALJ716Writing the News

ALJ721Global Journalism

ALJ722Investigative and Narrative Journalism

ALR700Public Relations Campaigns

ALR701Writing for Brands

ALR703Digital Brand Storytelling

ALR704Reputation Management: Crisis, Risk and Responsibility

ALR710Advanced Brand Communication

ALR718Public Relations, Activism and Social Change

ALR731Public Relations Theory and Practice

ALR733Advertising Theory and Practice

ALR782Public Affairs and Opinion Formation

ASM700Introduction to Sports Media

ASM701Sport Commentary

ACF702 Television Commercial Production [No longer available for enrolment]

ACF703 Fractured TV: Audiences, Formats, Technology and Regulation [No longer available for enrolment]

Work experience

Elective units may provide the opportunity for Work Integrated Learning experiences.

Other course information

Course duration

Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.