Graduate Certificate of Communication

2019 Deakin University Handbook

Note: You are seeing the 2019 view of this course information. These details may no longer be current. [Go to the current version]
Year

2019 course information

Award granted Graduate Certificate of Communication
Course Map

This course map is for new students commencing from Trimester 1 2019.

This course map is for new students commencing from Trimester 2 2019.

This course map is for new students commencing from Trimester 3 2019.

Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser.

CampusOffered at Burwood (Melbourne)
Cloud CampusYes
Duration 0.5 year full-time or part-time equivalent
CRICOS course code083989G Burwood (Melbourne)
Deakin course codeA539
Approval statusThis course is approved by the University under the Higher Education Standards Framework.
Australian Qualifications Framework (AQF) recognitionThe award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8

Course sub-headings

Course overview

The Graduate Certificate of Communication provides students with an opportunity to acquire specialist knowledge and expand their skills in the ever-changing communications and media industries.

Communications and media are among the world's fastest-growing industries and are subject to rapid and continuous technological, political, economic and social change. You can choose from a wide range of units in Public Relations, Journalism, Digital Media, Television Production and Visual Communication Design to gain distinctive interdisciplinary and cross-disciplinary perspectives on these industries, taught by those expert and experienced in the field.

Following successful completion of the Graduate Certificate of Communication, you may choose to apply for credit to continue your studies in Deakin's Master of Communication.

Participation requirements

Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

Mandatory student checks

Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.

Course Learning Outcomes

Deakin Graduate Learning Outcomes

Course Learning Outcomes

Discipline specific knowledge and capabilities

Acquire specialist knowledge and skills in professional communication.

Demonstrate specialist knowledge of and skills in the application of contemporary communication methods in professional and scholarly contexts.

Communication

Use specialist cognitive and technical skills in communicating ideas, problems and arguments in a variety of modes across a range of professional communication contexts.

Digital literacy

Acquire specialist skills in generic and specific digital technologies used to address a range of communication needs in professional contexts and for diverse audiences within and outside the communications industries.

Critical thinking

Acquire advanced cognitive skills in the analysis and critical evaluation of communications theory and its application in professional practice and scholarship.

Demonstrate the ability to critically evaluate complex ideas, develop appropriate methodologies and communicate conclusions in professional communication and scholarly contexts.

Problem solving

Use specialist cognitive skills in communications to identify, investigate, analyse and synthesise complex information, problems and concepts and develop creative solutions in professional practice and scholarly contexts.

Self-management

Employ autonomy, accountability and initiative in responding creatively to new situations in professional contexts.

Teamwork

Demonstrate initiative and accountability in working and learning collaboratively in professional communications practice and scholarly contexts.

Global citizenship

Acquire specialist understanding of and the ability to reflect on issues in communications in both domestic and global contexts, as a scholar and in professional practice, taking into consideration cultural and socio-economic diversity, social and environmental responsibility and the application of the highest ethical standards.

Approved by Faculty Board November 2017

 

Course rules

To qualify for the award of Graduate Certificate of Communication, students must complete:

  • 4 credit points in Communication from the units listed below plus
  • AAI018 Academic Integrity (0-credit-point compulsory unit)

Students are strongly encouraged to look at specific concentrations and patterns of unit choice that develop their professional communication skills and should seek advice to create the best combination available to them to achieve their specific course learning outcomes. Students using the certificate as a pathway into the Master of Communication are strongly advised to complete ACX701 Communication Concepts as two of their 4 credit points; students using the certificate to seek entry into a specialised diploma should take all four units from a single sub-field to enable credit for those units to be granted towards the diploma.

 

Course structure

 

 

Course structure

Course structure

Course structure

 

 

Course structure

Course structure

Course structure

Course structure

Units

ACC717Law, Media and Communication

ACG702Digital Publishing

ACG703Design and Digital Skills

ACG706Designing for Web Environments

ACG708Design Thinking and Problem Solving

ACG709Strategic Branding and Design

ACF700Writing with the Camera

ACF701Television Studio Production

ACF702Television Commercial Production

ACF703Fractured TV: Audiences, Formats, Technology and Regulation

ACF704Talking Heads: Personality and Persona On Screen

ACF705Documentary Production Practice

ACI700Introduction to Digital Photography

ACX701Communication Concepts (2 credit points)

ALC701Social Media Principles and Practices

ALC702Making Online Communities

ALC703Digital Curation

ALC708Blogging and Online Communication Techniques

ALJ710Multimedia Journalism

ALJ721International News

ALJ722Investigative and Narrative Journalism

ALJ728Feature Writing

ALJ729Newsroom Practice

ALJ712Broadcast Journalism

ALR700Public Relations Campaigns

ALR701Public Relations Writing and Tactics

ALR703Digital Marketing

ALR704Reputation Management: Crisis, Risk and Responsibility

ALR710Marketing Communication

ALR718Public Relations, Activism and Social Change

ALR731Public Relations Theory and Practice

ALR733Advertising Theory and Practice

ALR782Public Affairs and Opinion Formation

Work experience

Elective units may provide the opportunity for Work Integrated Learning experiences.


Other course information

Course duration - additional information

Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.