Graduate Certificate of Communication
2019 Deakin University Handbook
Year | 2019 course information |
---|---|
Award granted | Graduate Certificate of Communication |
Course Map | This course map is for new students commencing from Trimester 1 2019. This course map is for new students commencing from Trimester 2 2019. This course map is for new students commencing from Trimester 3 2019. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser. |
Campus | Offered at Burwood (Melbourne) |
Cloud Campus | Yes |
Duration | 0.5 year full-time or part-time equivalent |
CRICOS course code | 083989G Burwood (Melbourne) |
Deakin course code | A539 |
Approval status | This course is approved by the University under the Higher Education Standards Framework. |
Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8 |
Course sub-headings
- Course overview
- Participation requirements
- Mandatory student checks
- Fees and charges
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
Course overview
The Graduate Certificate of Communication provides students with an opportunity to acquire specialist knowledge and expand their skills in the ever-changing communications and media industries.
Communications and media are among the world's fastest-growing industries and are subject to rapid and continuous technological, political, economic and social change. You can choose from a wide range of units in Public Relations, Journalism, Digital Media, Television Production and Visual Communication Design to gain distinctive interdisciplinary and cross-disciplinary perspectives on these industries, taught by those expert and experienced in the field.
Following successful completion of the Graduate Certificate of Communication, you may choose to apply for credit to continue your studies in Deakin's Master of Communication.
Participation requirements
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Mandatory student checks
Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.
Fees and charges
Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.
Course Learning Outcomes
Deakin Graduate Learning Outcomes | Course Learning Outcomes |
Discipline specific knowledge and capabilities | Acquire specialist knowledge and skills in professional communication. Demonstrate specialist knowledge of and skills in the application of contemporary communication methods in professional and scholarly contexts. |
Communication | Use specialist cognitive and technical skills in communicating ideas, problems and arguments in a variety of modes across a range of professional communication contexts. |
Digital literacy | Acquire specialist skills in generic and specific digital technologies used to address a range of communication needs in professional contexts and for diverse audiences within and outside the communications industries. |
Critical thinking | Acquire advanced cognitive skills in the analysis and critical evaluation of communications theory and its application in professional practice and scholarship. Demonstrate the ability to critically evaluate complex ideas, develop appropriate methodologies and communicate conclusions in professional communication and scholarly contexts. |
Problem solving | Use specialist cognitive skills in communications to identify, investigate, analyse and synthesise complex information, problems and concepts and develop creative solutions in professional practice and scholarly contexts. |
Self-management | Employ autonomy, accountability and initiative in responding creatively to new situations in professional contexts. |
Teamwork | Demonstrate initiative and accountability in working and learning collaboratively in professional communications practice and scholarly contexts. |
Global citizenship | Acquire specialist understanding of and the ability to reflect on issues in communications in both domestic and global contexts, as a scholar and in professional practice, taking into consideration cultural and socio-economic diversity, social and environmental responsibility and the application of the highest ethical standards. |
Approved by Faculty Board November 2017 |
Course rules
To qualify for the award of Graduate Certificate of Communication, students must complete:
- 4 credit points in Communication from the units listed below plus
- AAI018 Academic Integrity (0-credit-point compulsory unit)
Students are strongly encouraged to look at specific concentrations and patterns of unit choice that develop their professional communication skills and should seek advice to create the best combination available to them to achieve their specific course learning outcomes. Students using the certificate as a pathway into the Master of Communication are strongly advised to complete ACX701 Communication Concepts as two of their 4 credit points; students using the certificate to seek entry into a specialised diploma should take all four units from a single sub-field to enable credit for those units to be granted towards the diploma.
Course structure
Course structure
Course structure
Course structure
Course structure
Course structure
Course structure
Course structure
Units
ACC717 | Law, Media and Communication |
ACG702 | Digital Publishing |
ACG703 | Design and Digital Skills |
ACG706 | Designing for Web Environments |
ACG708 | Design Thinking and Problem Solving |
ACG709 | Strategic Branding and Design |
ACF700 | Writing with the Camera |
ACF701 | Television Studio Production |
ACF702 | Television Commercial Production |
ACF703 | Fractured TV: Audiences, Formats, Technology and Regulation |
ACF704 | Talking Heads: Personality and Persona On Screen |
ACF705 | Documentary Production Practice |
ACI700 | Introduction to Digital Photography |
ACX701 | Communication Concepts (2 credit points) |
ALC701 | Social Media Principles and Practices |
ALC702 | Making Online Communities |
ALC703 | Digital Curation |
ALC708 | Blogging and Online Communication Techniques |
ALJ710 | Multimedia Journalism |
ALJ721 | International News |
ALJ722 | Investigative and Narrative Journalism |
ALJ728 | Feature Writing |
ALJ729 | Newsroom Practice |
ALJ712 | Broadcast Journalism |
ALR700 | Public Relations Campaigns |
ALR701 | Public Relations Writing and Tactics |
ALR703 | Digital Marketing |
ALR704 | Reputation Management: Crisis, Risk and Responsibility |
ALR710 | Marketing Communication |
ALR718 | Public Relations, Activism and Social Change |
ALR731 | Public Relations Theory and Practice |
ALR733 | Advertising Theory and Practice |
ALR782 | Public Affairs and Opinion Formation |
Work experience
Elective units may provide the opportunity for Work Integrated Learning experiences.
Other course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.