Bachelor of Communication (Honours)

2019 Deakin University Handbook

Note: You are seeing the 2019 view of this course information. These details may no longer be current. [Go to the current version]

Year	2019 course information
Award granted	Bachelor of Communication (Honours)
Course Map	This course map is for new students commencing from Trimester 1 2019. This course map is for new students commencing from Trimester 2 2019. This course map is for new students commencing from Trimester 3 2019. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser.
Campus	Offered at Burwood (Melbourne)
Cloud Campus	Yes
Duration	1 year full-time or part-time equivalent
CRICOS course code	083986K Burwood (Melbourne)
Deakin course code	A451
Approval status	This course is approved by the University under the Higher Education Standards Framework.
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

Course sub-headings

Course overview

If there’s a topic you can’t get out of your head, or an idea you’re longing to explore, pursue further studies after completing your Bachelor of Communication degree. Study Deakin’s Bachelor of Communication (Honours) and open the door to a career in media and communication, or delve deeper into your research with a PhD.

Career opportunities

Work across a range of industries from public relations, multimedia production and journalism, to advertising and marketing communication.

Deakin graduates find work across various organisations in the following roles:

advertising art director
advertising copywriter
brand manager
digital marketing or media specialist
digital media designer
event operations manager
illustrator
journalist
marketing and communications officer
media analyst
media and communications adviser
public relations manager
social media coordinator
tourism officer.

For more information go to DeakinTALENT

Participation requirements

Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.

Course Learning Outcomes

Deakin Graduate Learning Outcomes	Course Learning Outcomes
Discipline specific knowledge and capabilities	Develop an advanced theoretical and applied understanding of the Australian media system, the role and development of communications policy, and its application in varied professional contexts. Acquire advanced and coherent knowledge of Communication theories and concepts including research, strategy and tactics, contemporary communication methods and ethical communication, and apply this body of knowledge to topics spanning the associated industries including journalism, media and law and in planning and executing a research project
Communication	Acquire advanced communication skills to effectively communicate ideas, arguments and concepts and the outcomes of research and analysis in professional and scholarly contexts. Demonstrate advanced, effective communication skills to communicate ideas, arguments and analyses in written, digital and oral formats that meet academic and practitioner standards to a diverse range of audiences. The importance of written, oral and interpersonal communication will be enhanced through the variety of assessment processes.
Digital literacy	Use advance skills in generic digital communication technologies and specific digital technologies employed in the communications area to investigate, analyse and respond to diverse communication needs and to deliver projects, media products and evaluative presentations to academic and professional audiences. Capacity to employ appropriate digital technologies in utilising effectively sources and forms of information to support, develop and evaluate ideas, proposals, strategies and arguments.
Critical thinking	Critically evaluate and apply theory and knowledge of communications in professional and scholarly contexts. Review, analyse and synthesis literature in communications with intellectual independence. Bring this knowledge and skills to understanding of current issues and controversies in communications. Apply judgment, skills and analytical thinking in developing new understandings in scholarly and professional communications contexts.
Problem solving	Apply advanced knowledge and understanding of communication theory, concepts, and methodologies in identifying and providing solutions to current issues and problems in communications through research and professional practice.
Self-management	Demonstrate autonomy, responsibility, accountability and a continued commitment to learning and skills development in professional and scholarly contexts.
Teamwork	Work and learn collaboratively with students from different disciplines and backgrounds and work effectively in different roles, including professional teams.
Global citizenship	Operate ethically, responsibly and with awareness of diverse social, cultural economic, political contexts in research and as a professional in the communications industry.
Approved by Faculty Board May 2014

Course rules

To qualify for the award of Bachelor of Communication (Honours) students must complete 8 credit points of core units. These may be completed in a single year of full-time study (4 credit points per Trimester over 2 Trimesters) or part-time equivalent. Students must also complete AAI018 Academic Integrity (0-credit-point compulsory unit)