Bachelor of Design (Visual Communication)

2025 Deakin University Handbook

Year

2025 course information

Award granted Bachelor of Design (Visual Communication)
Deakin course codeA345
Faculty

Faculty of Arts and Education

Campus

Offered at Burwood (Melbourne), Waterfront (Geelong)

For students who commenced prior to 2023 only

Duration3 years full-time or part-time equivalent
Course Map - enrolment planning tool

Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.

CRICOS course code095257M Burwood (Melbourne), Waterfront (Geelong)

The final intake to this course was in Trimester 3 2022.

Students should contact a Student Adviser in Student Central for course and enrolment information.

Further course structure information can be found in the handbook archive.

Course sub-headings

Course Learning Outcomes

Deakin Graduate Learning Outcomes Course Learning Outcomes
Discipline-specific knowledge and capabilities Develop theoretical knowledge and practical skills in the forms, functions, processes, languages and materials of visual communication design. Developing the capacity to meet client requirements in a rapidly changing industry setting.
Communication Effectively communicate ideas using specific language, concepts and media to transmit ideas in response to design briefs.
Digital literacy Utilize theoretical knowledge and practical skills with digital technologies to achieve user experience design outcomes.
Critical thinking Acquire skills in critical thinking and the analytical evaluation of design. Critically engaging a range of strategies to achieve professional industry based outcomes.
Problem solving Utilize design thinking methods to empathise, analyse, ideate, prototype and test complex and ill-defined problems.
Self-management Initiate autonomous and self-directed management techniques; demonstrating professional responsibility and accountability to a wide range of design projects.
Teamwork Lead, deliver and perform within a collaborative professional team to deliver industry standard outcomes.
Global citizenship Critically engage designs capacity to act as an agent of change in multiple contexts. To identify and develop proposals for personal and corporate social, cultural and ethical responsibilities in a global and domestic context.

Approved at Faculty Board March 2017

Course structure

Level 1

ADD101Design Thinking

ADD105Design Fundamentals [replaces ADD102]

ADD106Type Foundations [replaces ADV102]

ADT102Interaction Design [replaces ADD103]

 

Level 2

ADD204Branding Design [previously ADV202]

ADD206Information Design [previously ADV206]

ADD207Environmental Design [replaces ADD203]

ADD209Design Laboratory [previously ADD104]

ADT201Digital Experience Design [replaces ADV205 which was previously coded ADD201]

ADT202Web and Interface Design [replaces ADV201]

ADD208Illustration Design [replaces ADV101]

ADV205 Designing User Experience [No longer available for enrolment, replacement unit ADT201]

ADD203 Professional Practice in Design [No longer available for enrolment, replacement unit ADD207]

ADV201 Web Design and Interactivity [No longer available for enrolment, replacement unit ADT202]

Level 3

ADD305Strategic Design Studio [replaces ADD301]

ACC302Advertising: Desire, Consumption and the Attention Economy [replaces ADD301]

ADD303Design for Change

ADD306Creative Design Studio [replaces ADD304]

ALM305Media Ecologies [replaces ADD304]

Plus 1 level 3 general elective

ADD301 Collaborative Design Project [2 credit points, no longer available for enrolment, replacement units ADD305 & ACC302]

ADD302 Individual Design Portfolio [no longer available for enrolment, replacement unit level 3 general elective]

ADD304 Creative Design Studio [2 credit points, no longer available for enrolment, replacement units ADD306 & ALM305]

 

Course electives

Plus 2 credit points of course electives from:

ACC302Advertising: Desire, Consumption and the Attention Economy

ADA107Principles of Animation [replaces ACF107]

ADA206Visual Effects and Effects Animation [replaces ACF212]

ACI102Digital Photography

ADA102Designing 3D Animated Environments

ADA201Character Design and Development for Animation

ADA202Character Animation

ADA204Animated Motion Graphics

AIP347Media and Politics: Campaign Strategies [replaces AIP247]

ALA102Creative Brand Communication

ALA201Art Direction and Visualisation

ALM102Making Video

AWL300Internship [replaces ACC317]

IND101Introduction to Aboriginal Studies

SIT102Introduction to Programming

ACG308 Screen and Design Industry Project [No longer available for enrolment]

ACC317 Communication And Creative Arts Internship A [No longer available for enrolment, replacement unit AWL300]

Plus 5 credit points of open elective units

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, and their study discipline or your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Estimate your fees

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.