Bachelor of Design (Visual Communication)
2024 Deakin University Handbook
Year | 2024 course information |
---|---|
Award granted | Bachelor of Design (Visual Communication) |
Deakin course code | A345 |
Faculty | Faculty of Arts and Education |
Campus | Offered at Burwood (Melbourne), Waterfront (Geelong) For students who commenced prior to 2023 only |
Duration | 3 years full-time or part-time equivalent |
Course Map - enrolment planning tool | Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
CRICOS course code | 095257M Burwood (Melbourne), Waterfront (Geelong) |
The final intake to this course was in Trimester 3 2022. Students should contact a Student Adviser in Student Central for course and enrolment information. Further course structure information can be found in the Handbook archive. |
Course sub-headings
Fees and charges
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
Use the Fee estimator to see course and unit fees applicable to your course and type of place. For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.
Course Learning Outcomes
Deakin Graduate Learning Outcomes | Course Learning Outcomes |
Discipline-specific knowledge and capabilities | Develop theoretical knowledge and practical skills in the forms, functions, processes, languages and materials of visual communication design. Developing the capacity to meet client requirements in a rapidly changing industry setting. |
Communication | Effectively communicate ideas using specific language, concepts and media to transmit ideas in response to design briefs. |
Digital literacy | Utilize theoretical knowledge and practical skills with digital technologies to achieve user experience design outcomes. |
Critical thinking | Acquire skills in critical thinking and the analytical evaluation of design. Critically engaging a range of strategies to achieve professional industry based outcomes. |
Problem solving | Utilize design thinking methods to empathise, analyse, ideate, prototype and test complex and ill-defined problems. |
Self-management | Initiate autonomous and self-directed management techniques; demonstrating professional responsibility and accountability to a wide range of design projects. |
Teamwork | Lead, deliver and perform within a collaborative professional team to deliver industry standard outcomes. |
Global citizenship | Critically engage designs capacity to act as an agent of change in multiple contexts. To identify and develop proposals for personal and corporate social, cultural and ethical responsibilities in a global and domestic context. |
Approved by Faculty Board March 2017 |
Course rules
To qualify for the award of Bachelor of Design (Visual Communication), a student must complete 24 credit points including:
- 17 credit points of core units
- 2 credit points of course elective units
- 5 credit points of open elective units
- no more than 10 credit points at level 1
- minimum of 6 credit points at level 3
- AAI018 Academic Integrity (0-credit-point compulsory unit)
Course structure
Level 1
ADD101 | Design Thinking |
ADD105 | Design Fundamentals [replaces ADD102] |
ADD106 | Type Foundations [replaces ADV102] |
ADT102 | Interaction Design [replaces ADD103] |
Level 2
ADD204 | Branding Design [previously ADV202] |
ADD206 | Information Design [previously ADV206] |
ADD207 | Environmental Design [replaces ADD203] |
ADD209 | Design Laboratory [previously ADD104] |
ADT201 | Digital Experience Design [replaces ADV205 which was previously coded ADD201] |
ADT202 | Web and Interface Design [replaces ADV201] |
ADD208 Illustration Design [replaces ADV101]
ADV205 Designing User Experience [No longer available for enrolment, replacement unit ADT201]
ADD203 Professional Practice in Design [No longer available for enrolment, replacement unit ADD207]
ADV201 Web Design and Interactivity [No longer available for enrolment, replacement unit ADT202]
Level 3
ADD301 | Collaborative Design Project (2 credit points) |
ADD302 | Individual Design Portfolio |
ADD303 | Design for Change |
ADD304 | Creative Design Studio (2 credit points) |
Course electives
Plus 2 credit points of course electives from:
ACC302 | Advertising: Desire, Consumption and the Attention Economy |
ADA107 | Principles of Animation [replaces ACF107] |
ADA206 | Visual Effects and Effects Animation [replaces ACF212] |
ACI102 | Digital Photography |
ADA102 | Designing 3D Animated Environments |
ADA201 | Character Design and Development for Animation |
ADA202 | Character Animation |
ADA204 | Animated Motion Graphics |
AIP347 | Media and Politics: Campaign Strategies [replaces AIP247] |
ALA102 | Creative Brand Communication |
ALA201 | Art Direction and Visualisation |
ALM102 | Making Video |
AWL300 | Internship [replaces ACC317] |
IND101 | Introduction to Aboriginal Studies |
SIT102 | Introduction to Programming |
ACG308 Screen and Design Industry Project [No longer available for enrolment]
ACC317 Communication And Creative Arts Internship A [No longer available for enrolment, replacement unit AWL300]
Plus 5 credit points of open elective units