Bachelor of Design (Visual Communication)

2024 Deakin University Handbook

Year

2024 course information

Award granted Bachelor of Design (Visual Communication)
Deakin course codeA345
Faculty

Faculty of Arts and Education

Campus

Offered at Burwood (Melbourne), Waterfront (Geelong)

For students who commenced prior to 2023 only

Duration3 years full-time or part-time equivalent
Course Map - enrolment planning tool

Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.

CRICOS course code095257M Burwood (Melbourne), Waterfront (Geelong)

The final intake to this course was in Trimester 3 2022.

Students should contact a Student Adviser in Student Central for course and enrolment information.

Further course structure information can be found in the Handbook archive.

Course sub-headings

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place. For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.

Course Learning Outcomes

Deakin Graduate Learning Outcomes

Course Learning Outcomes

Discipline-specific knowledge and capabilities

Develop theoretical knowledge and practical skills in the forms, functions, processes, languages and materials of visual communication design. Developing the capacity to meet client requirements in a rapidly changing industry setting.

Communication

Effectively communicate ideas using specific language, concepts and media to transmit ideas in response to design briefs.

Digital literacy

Utilize theoretical knowledge and practical skills with digital technologies to achieve user experience design outcomes.

Critical thinking

Acquire skills in critical thinking and the analytical evaluation of design. Critically engaging a range of strategies to achieve professional industry based outcomes.

Problem solving

Utilize design thinking methods to empathise, analyse, ideate, prototype and test complex and ill-defined problems.

Self-management

Initiate autonomous and self-directed management techniques; demonstrating professional responsibility and accountability to a wide range of design projects.

Teamwork

Lead, deliver and perform within a collaborative professional team to deliver industry standard outcomes.

Global citizenship

Critically engage designs capacity to act as an agent of change in multiple contexts. To identify and develop proposals for personal and corporate social, cultural and ethical responsibilities in a global and domestic context.

Approved by Faculty Board March 2017

Course rules

To qualify for the award of Bachelor of Design (Visual Communication), a student must complete 24 credit points including:

  • 17 credit points of core units
  • 2 credit points of course elective units
  • 5 credit points of open elective units
  • no more than 10 credit points at level 1
  • minimum of 6 credit points at level 3
  • AAI018 Academic Integrity (0-credit-point compulsory unit)

Course structure

Level 1

ADD101Design Thinking

ADD105Design Fundamentals [replaces ADD102]

ADD106Type Foundations [replaces ADV102]

ADT102Interaction Design [replaces ADD103]

 

Level 2

ADD204Branding Design [previously ADV202]

ADD206Information Design [previously ADV206]

ADD207Environmental Design [replaces ADD203]

ADD209Design Laboratory [previously ADD104]

ADT201Digital Experience Design [replaces ADV205 which was previously coded ADD201]

ADT202Web and Interface Design [replaces ADV201]

ADD208Illustration Design [replaces ADV101]


ADV205 Designing User Experience [No longer available for enrolment, replacement unit ADT201]

ADD203 Professional Practice in Design [No longer available for enrolment, replacement unit ADD207]

ADV201 Web Design and Interactivity [No longer available for enrolment, replacement unit ADT202]

Level 3

ADD301Collaborative Design Project (2 credit points)

ADD302Individual Design Portfolio

ADD303Design for Change

ADD304Creative Design Studio (2 credit points)

Course electives

Plus 2 credit points of course electives from:

ACC302Advertising: Desire, Consumption and the Attention Economy

ADA107Principles of Animation [replaces ACF107]

ADA206Visual Effects and Effects Animation [replaces ACF212]

ACI102Digital Photography

ADA102Designing 3D Animated Environments

ADA201Character Design and Development for Animation

ADA202Character Animation

ADA204Animated Motion Graphics

AIP347Media and Politics: Campaign Strategies [replaces AIP247]

ALA102Creative Brand Communication

ALA201Art Direction and Visualisation

ALM102Making Video

AWL300Internship [replaces ACC317]

IND101Introduction to Aboriginal Studies

SIT102Introduction to Programming

ACG308 Screen and Design Industry Project [No longer available for enrolment]

ACC317 Communication And Creative Arts Internship A [No longer available for enrolment, replacement unit AWL300]

Plus 5 credit points of open elective units