Bachelor of Design (Visual Communication)
2018 Deakin University Handbook
| Year | 2018 course information |
|---|---|
| Award granted | Bachelor of Design (Visual Communication) |
| Course Map | This course map is for new students commencing from Trimester 1 2018. This course map is for new students commencing from Trimester 2 2018. This course map is for new students commencing from Trimester 3 2018. If you require a course map from a previous year, please contact a Student Adviser. |
| Campus | Offered at Burwood (Melbourne), Waterfront (Geelong) |
| Cloud Campus | No |
| Duration | 3 years full-time or part-time equivalent |
| CRICOS course code | 095257M Burwood (Melbourne), Waterfront (Geelong) |
| Deakin course code | A345 |
| Approval status | This course is approved by the University under the Higher Education Standards Framework. |
| Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7. |
Course sub-headings
- Course overview
- Career opportunities
- Participation requirements
- Mandatory student checks
- Fees and charges
- Course Learning Outcomes
- Course rules
- Course structure
- Work experience
- Other learning experiences
Course overview
The design industry is changing rapidly, as is the profession of Communication Design. Deakin’s Bachelor of Design (Visual Communication) addresses this shift through a fresh and exciting course focusing on all facets of communication design. From day one, you are introduced to the professional design world, learning and creating in an array of state-of-the-art facilities with industry leaders. We encourage our students to shape their ideas into practical and attractive propositions for users, customers and society as a whole. All students remain connected to industry throughout the course, with the opportunity to take part in regular exhibitions and showcases including a final year exhibition. As a final year student, you will also take part in a collaborative industry project ensuring you graduate with the knowledge and skills for a successful creative career.
Career opportunities
Our graduates are open to many career opportunities, including in the areas of advertising, graphic design studios, print houses, publishers, corporate companies who host in-house design services, government and private practices.
For more information go to DeakinTALENT
Participation requirements
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Mandatory student checks
Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.
Fees and charges
Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit www.deakin.edu.au/fees.
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
| Discipline specific knowledge and capabilities | Develop theoretical knowledge and practical skills in the forms, functions, processes, languages and materials of visual communication design. Developing the capacity to meet client requirements in a rapidly changing industry setting. |
| Communication | Effectively communicate ideas using specific language, concepts and media to transmit ideas in response to design briefs. |
| Digital literacy | Utilize theoretical knowledge and practical skills with digital technologies to achieve user experience design outcomes. |
| Critical thinking | Acquire skills in critical thinking and the analytical evaluation of design. Critically engaging a range of strategies to achieve professional industry based outcomes. |
| Problem solving | Utilize design thinking methods to empathise, analyse, ideate, prototype and test complex and ill-defined problems. |
| Self-management | Initiate autonomous and self-directed management techniques; demonstrating professional responsibility and accountability to a wide range of design projects. |
| Teamwork | Lead, deliver and perform within a collaborative professional team to deliver industry standard outcomes. |
| Global citizenship | Critically engage designs capacity to act as an agent of change in multiple contexts. To identify and develop proposals for personal and corporate social, cultural and ethical responsibilities in a global and domestic context. |
| Approved by Faculty Board March 2017 | |
Course rules
To qualify for the award of Bachelor of Design (Visual Communication), a student must complete 24 credit points including:
- 10 common core units (11 credit points)
- 2 x level 1 Visual Communication units
- Select 2 x level 1 Visual Communication core options from a pool of 5
- 3 x level 2 Visual Communication units
- 6 elective units
- no more than 12 credit points at level 1
- AAI018 Academic Integrity (0-credit-point compulsory unit)
Course structure
Units
Level 1
| ADD101 | Unit description is currently unavailable |
| ADD102 | Unit description is currently unavailable |
| ADD104 | Unit description is currently unavailable |
| ADD103 | Unit description is currently unavailable |
| ADV102 | Unit description is currently unavailable |
| ADV101 | Unit description is currently unavailable |
2 Core Options units
Level 2
| ADD201 | Unit description is currently unavailable |
| ADV201 | Unit description is currently unavailable |
| ADV202 | Unit description is currently unavailable |
| ADD202 | Unit description is currently unavailable |
| ADD203 | Unit description is currently unavailable |
| ADV203 | Unit description is currently unavailable |
2 Electives
Level 3
| ADD302 | Unit description is currently unavailable |
| ADD303 | Unit description is currently unavailable |
| ADD301 | Unit description is currently unavailable (2 credit points) |
4 Electives
Course structure
Core Options
Students to select 2 of:
| ACI102 | Unit description is currently unavailable |
| ACF107 | Unit description is currently unavailable |
| SIT110 | Unit description is currently unavailable |
| ADA102 | Unit description is currently unavailable |
| SIT124 | Unit description is currently unavailable |
Work experience
Elective units may provide the opportunity for Work Integrated Learning experiences.
Other course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Other learning experiences
Visual Communication Design have successfully conducted a Design/Animation study tour program to Japan for over seven years. This study tour includes visits to industry and university partners, workshops with Japanese students and academics.
Students can choose to complete one or two internship units as an elective.
Visual Communication Design, in the past, has students involved with Deakin Marketing department, Verandah magazine, small work based projects that have come from the community and participating in exhibitions. The program is a rich program with many opportunities for students to expand on their learning experiences.