Bachelor of Design (Visual Communication)
2025 Deakin University Handbook
| Year | 2026 course information |
|---|---|
| Award granted | Bachelor of Design (Visual Communication) |
| Course Credit Points | 24 |
| Deakin course code | A345 |
| Course version | 1 |
| Faculty | Faculty of Arts and Education |
| Course Information | For students who commenced from 2018 to 2022 |
| Final Intake | Offered to continuing students only. The final intake to this course was in teaching period 3, 2022. Students should contact Student Central for course, course map and enrolment information. |
| Duration | 3 years full-time or part-time equivalent |
| CRICOS code | 095257M Burwood (Melbourne), Waterfront (Geelong) |
Course sub-headings
Articulated courses
| Bachelor of Communication and Creative Arts (Honours) (A450) |
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Develop theoretical knowledge and practical skills in the forms, functions, processes, languages and materials of visual communication design. Developing the capacity to meet client requirements in a rapidly changing industry setting. |
| Communication | Effectively communicate ideas using specific language, concepts and media to transmit ideas in response to design briefs. |
| Digital literacy | Utilize theoretical knowledge and practical skills with digital technologies to achieve user experience design outcomes. |
| Critical thinking | Acquire skills in critical thinking and the analytical evaluation of design. Critically engaging a range of strategies to achieve professional industry based outcomes. |
| Problem solving | Utilize design thinking methods to empathise, analyse, ideate, prototype and test complex and ill-defined problems. |
| Self-management | Initiate autonomous and self-directed management techniques; demonstrating professional responsibility and accountability to a wide range of design projects. |
| Teamwork | Lead, deliver and perform within a collaborative professional team to deliver industry standard outcomes. |
| Global citizenship | Critically engage designs capacity to act as an agent of change in multiple contexts. To identify and develop proposals for personal and corporate social, cultural and ethical responsibilities in a global and domestic context. |
Approved at Faculty Board March 2017
Course rules
To complete the Bachelor of Design (Visual Communication) you must pass 24 credit points. This includes:
- DAI001 Academic Integrity Module (0-credit-point compulsory unit) in your first study period
- 17 credit points of core units
- 2 credit points of course elective units
- 5 credit points of open elective units
- no more than 10 credit points at level 1
- minimum of 6 credit points at level 3.
Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.
Students are required to meet the University's academic progress and conduct requirements.
Course structure
Level 1
| ADD101 | Design and Creative Thinking |
| ADD105 | Design Fundamentals |
| ADD106 | Typography Foundations |
| ADT102 | Interaction and UX Design Fundamentals |
ADD102 Design Skills and Technologies 1 [No longer available for enrolment, ADD105 replaces this unit]
ADV102 Typography and Publication Design [No longer available for enrolment, ADD106 replaces this unit]
ADD103 Animation Project [No longer available for enrolment, ADT102 replaces this unit]
Level 2
| ADD204 | Brand and Product Design |
| ADD206 | Information Design |
| ADD204 | Brand and Product Design |
| ADT201 | Digital Experience Design |
| ADT202 | Web and Interface Design |
| ADD208 | Experimental Publication Design |
ADD207 Environmental Design [no longer available for enrolment]
ADD209 Design Laboratory [no longer available for enrolment, ADD204 replaces this unit]
ADV101 Drawing and Illustration [no longer available for enrolment, ADD208 replaces this unit]
ADV202 Branding Design [no longer available for enrolment, ADD204 replaces this unit]
ADD203 Professional Practice in Design [no longer available for enrolment, ADD207 previously replaced this unit]
ADV206 Type and Icons [no longer available for enrolment, ADD206 replaces this unit]
ADV205 Designing User Experience [no longer available for enrolment, previously coded ADD201, ADT201 replaces this unit]
ADV201 Web Design and Interactivity [No longer available for enrolment, ADT202 replaces this unit]
Level 3
| ADD305 | Strategic Design Studio |
| ACC302 | Advertising: Desire, Consumption and the Attention Economy |
| ADD306 | Creative Design Studio |
| ALM305 | Media Ecologies |
Plus 1 level 3 general elective
ADD303 Design for Change [No longer available for enrolment]
ADD301 Collaborative Design Project [2 credit points, no longer available for enrolment, ADD305 & ACC302 replace this unit]
ADD302 Individual Design Portfolio [no longer available for enrolment, replacement unit level 3 general elective]
ADD304 Creative Design Studio [2 credit points, no longer available for enrolment, ADD306 & ALM305 replace this unit]
Course electives
Plus 2 credit points of course electives from:
| ACC302 | Advertising: Desire, Consumption and the Attention Economy |
| ADA107 | Principles of Animation [replaces ACF107] |
| ADA206 | Visual Effects and Effects Animation [replaces ACF212] |
| ACI102 | Digital Photography |
| ADA102 | Designing 3D Animated Environments |
| ADA201 | Character Design and Development for Animation |
| ADA202 | Character Animation |
| ADA204 | Animated Motion Graphics |
| AIP347 | Media and Politics: Campaign Strategies [replaces AIP247] |
| ALA102 | Creative Brand Communication |
| ALA201 | Art Direction and Visualisation |
| ALM102 | Making Video |
| AWL300 | Internship [replaces ACC317] |
| IND101 | Introduction to Aboriginal Studies |
| SIT102 | Introduction to Programming |
ACG308 Screen and Design Industry Project [No longer available for enrolment]
ACC317 Communication And Creative Arts Internship A [No longer available for enrolment, replacement unit AWL300]
Plus 5 credit points of open elective units
Fees and charges
Tuition fees will vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, your study load and/or unit discipline.
Your tuition fees will increase annually at the start of each calendar year. All fees quoted are in Australian dollars ($AUD) and do not include additional costs such as textbooks, computer equipment or software, other equipment, mandatory checks, travel, consumables and other costs.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.